Privacy & Marketing
Categories
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9–14 minutesAI agents are shopping on your behalf. No one knows the rules yet
Regulators in the UK, Spain, and the EU have started setting expectations for agentic AI. Here’s what their early positions signal for consent, marketing data,…
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15–22 minutesServer-side tracking: the complete guide for marketers
Your campaigns generate more data than ever, but is it reaching your reports? Ad blockers, browser restrictions, and consent gaps now intercept a meaningful slice…
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![[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for](https://www.iubenda.com/wp-content/uploads/2026/05/e-book-future-of-cookie-consent.png.webp)
13–20 minutes[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for
Privacy and marketing are often treated as opposing forces. They’re not. For example, as a marketer, cookie consent probably isn’t the first thing on your…
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4–6 minutesHow to increase your cookie banner opt-in rates: 5 mistakes to fix today
If only a small share of your visitors accepts cookies on your site, there are small (and legit, of course) tweaks you can make to…
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5–8 minutesWhy your consent management setup is a marketing performance question
Consent management setup isn’t just a legal checkbox. Find out why marketing teams should treat it as a core performance lever.
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4–7 minutesEuropean marketers are betting on retention. Privacy could be the edge they’re not using yet.
The numbers from Nielsen’s 2025 “Europe in focus: Marketing trends to watch” tell a familiar story: European marketers are working with tighter budgets. In 2025,…
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6–9 minutesWhat publishers should expect from the EU’s Digital Omnibus proposal
If you run a publisher site, cookie consent is not a side quest. It’s tied to everything: ad revenue, audience insights, subscription growth, and the…
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3–5 minutesUncertainty is the biggest blocker to AI adoption in marketing
Our CMO Andreea Mandeal has spent 10+ years scaling SaaS brands and leading marketing teams. Here, she shares her perspective on why uncertainty, not regulation,…
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