Cookie and ePrivacy compliance
The EU’s ePrivacy rules (the “Cookie Law”) cover everything that tracks, from cookies to SDKs to fingerprinting. iubenda blocks them until users consent, records every choice, and keeps proof ready for audits. No guesswork. No grey areas.
You’re in good company
Over 150,000 organizations trust iubenda to manage consent across evolving EU privacy standards.
Cookie Law (ePrivacy Directive) explained
The ePrivacy Directive, also known as the Cookie Law, covers any tech that stores or accesses data on a device. That means SDKs, pixels, local storage, unique IDs, web and mobile apps. If you serve EU/UK users, here’s what you need to do.
Tell people what you’re tracking and why
Get valid consent before running anything non-essential
Let users easily change their minds later
Keep trackers blocked until you get the green light
Only share data if you’ve disclosed it and got consent
The cost of ignoring the Cookie Law
Cookie Law violations trigger more than fines. They wreck trust, conversion rates, and credibility, while leaving you exposed when regulators come calling.
Regulator action
Invalid consent can trigger investigations, penalties, and ongoing scrutiny.
Illegal practices
Cookie walls, pre-ticked boxes, or “consent by scrolling” are all banned across the EU and UK.
Lost conversions
Poor consent flows frustrate users, damage trust, and drain revenue, fast.
No proof, no compliance
If you can’t show audit logs, you’re exposed to disputes, complaints, and regulator checks.
What the Cookie Law means for you
You can’t run trackers until users opt in; you need to log every choice, and people must be able to change their minds at any time. Here’s what that looks like for your site:
Cookie banner & clear info
Show a banner on the first visit that explains the purpose of the trackers, and link to a detailed cookie policy.
Prior consent (opt-in)
Don’t run non-essential trackers until a user opts in. No tricks, no pre-ticked boxes.
Blocking before consent
Prevent scripts and tags from firing until consent is given (except for strictly necessary trackers).
Detailed cookie policy
Explain categories, purposes, retention, and third parties in all service languages.
Records of consent
Keep verifiable logs: what users consented to, when, and under which banner version.
Easy withdrawal & resurfacing
Provide users with always-available controls to reopen the banner and modify their choices. Ask again when policies change.
How iubenda helps you comply
Everything you need in one connected platform.
Automatic site scan
Detect every cookie, pixel, and tracker, from analytics to ads.
Pre-consent blocking
Non-essential trackers won’t load until users opt in.
Proof of consent
Store detailed logs with timestamps, identifiers, and banner versions.
Geo-aware banners
Automatically adapt to EU, UK, CCPA, LGPD, and more.
Google-certified CMP
Consent Mode integration, IAB TCF, GPP & GPC support.
Optimized flows
A/B testing, AI optimization, and mobile SDKs boost consent rates.
Accessibility built-in
WCAG-compliant designs ensure inclusivity.
The word on iubenda
Antonella F.
Alligator.it
“As a web communications agency and Google partner, we needed a fast, easy-to-implement, and Google-certified solution for our sites not only to keep them always compliant with privacy regulations but also to make our marketing actions perform well. We found all of this in iubenda’s Google-certified CMP.”
Mirko C.
UpGrade!
“For developers and site owners, iubenda is indispensable. It’s a must for every website or app that respects its users’ data. We’ve been using iubenda since its early days: we’ve watched it grow and we’ve grown with them.”
Nicola Z.
DevClimb
“Our experience with iubenda has been positive across the board; iubenda is excellent for managing our online compliance needs.”
Denis A.
dhenx.com
“I’ve been using iubenda for some time to manage the legal compliance of my website and those of my clients and I’ve been really satisfied. The platform offers complete solutions for creating privacy and cookie policies and terms of service. It’s simple to use. Furthermore, customer support is always available and ready to answer any questions. I recommend iubenda to anyone who manages an online business and wants to sleep peacefully regarding legal compliance.”
Lorenzo L.
Corilla
“We’ve been working with iubenda for 8 years. It was originally a solution to the privacy issues related to contact forms; now, with international advertising campaigns and advanced tracking systems, it has become our reference software for all GDPR compliance.”
Patrick A.
Hellenic Technologies
“At Hellenic Technologies, iubenda has been essential for delivering advanced compliance solutions. Its server-side tracking with prior consent blocking and CMP integration with custom GTM setups enable strict GDPR and ePrivacy compliance, ensuring no data is collected without explicit user consent.”
Marco A.
Studio Indaco
“As a web agency, we relied on iubenda to guarantee our clients the ability to comply with GDPR in a simple, secure and efficient way. Their status of Google-certified partner and integration with Google Tag Manager are certainly a very important plus for our web marketing activities.”
Gianluca Bertelli
milklab.it
“iubenda is a simple way to align with privacy and cookie laws. It provides all the necessary tools to make the path to compliance less difficult.”
Marika P.
E-leva
“As a web agency, we often find ourselves interfacing with European and international markets that have different regulatory obligations. On this point, we must say that iubenda helps us a lot.”
Ignazio M.
power2Cloud
“iubenda helps every business to overcome online legal compliance challenges successfully, in the simplest and fastest possible way. Even compliant server-side tracking that supports Google Consent Mode v2 in just a few clicks!”
Cookie Law questions, answered
How long does it take to get set up?
Just a few minutes. Add one line of code, customize your banner (if you want to), and we handle blocking, consent, and logs for you.
Does this work with WordPress, Shopify, or a custom build?
Yes, iubenda integrates with all major platforms, including WordPress and Shopify, and can be added manually to any custom website or platform.
What if privacy laws change again?
You’re covered. Our legal team tracks new regulations and updates the tools automatically, so your setup stays aligned without the extra work.
Can I prove consent if regulators ask?
Absolutely. We log every consent action with timestamps and proof records, so you have full visibility if you ever need to show it.
Is this compatible with GDPR?
Yep. Our solution’s built to meet both the ePrivacy Directive (Cookie Law) and GDPR requirements, managing consent and data transparency in one setup.
Cookie Law compliance you can prove
Join 150,000+ organizations that collect cleaner consent and stay audit-ready with iubenda.