iubenda vs Termly: Which platform is better for your business?
See how the two platforms compare on consent management, legal document flexibility, pricing, and customer support.
Trusted by 2.5 million websites worldwide, from solo founders to global brands.
Why teams choose iubenda over Termly
Broader compliance scope, deeper consent rate optimization, more flexible legal documents, and stronger user ratings.
Broader compliance scope
Both platforms generate privacy and cookie policies, terms and conditions, and handle DSAR. iubenda also brings an accessibility widget, whistleblowing management, and a richer consent management platform under one subscription.
Pricing built for any size
iubenda’s plans run from €4.99/month to €79.99/month, all listed openly. Termly looks simple at first, but edit limits and feature caps push you toward higher tiers as you grow.
Consent rate optimization built in
Built-in tools help recover lost consents and keep useful data flowing, even when visitors decline.
ISO 27001 certified
iubenda is audited annually against ISO 27001 standards for information security and data handling. Procurement teams ask for it. iubenda already has it.
iubenda vs Termly: feature comparison
All-in-one digital compliance suite
—
One subscription, full scope
Cookie consent paywall
—
Full and inline paywall options
Consent rate optimization
—
Consent recovery, paywall, and proxy tools
Dedicated accessibility tools
—
Widget aligned with the EAA
Whistleblowing management
—
Terms & conditions generator
—
Included, 15 languages
Cookie banner customization
Limited, mostly visual branding
Geo-targeting and translations
Cookie categorization
Automated cookie scanning
In-depth auto-scan
Cookie blocking
Consent records
Consent analytics
Limited
With optimization tools
IAB TCF support
Google Consent Mode v2
Privacy policy generator
Tailored, 2,400+ clauses
Multi-language legal documents
Up to 27 languages
Data subject rights management
Register of processing activities (ROPA)
Compliance monitoring
Global customer support
Email, live chat, and forum across all plans
See iubenda’s full compliance suite in action
Start on the free plan. Configure your banner. Add legal documents, accessibility, or DSAR tools only when you need them.
Where iubenda stands apart
Superior coverage
Both platforms cover privacy and cookie policies, terms and conditions, and DSAR. iubenda adds an accessibility widget, whistleblowing management, and a newsletter opt-in booster, with documents backed by an in-house legal team.
Setup & ease of use
Configure through a guided walkthrough, a CMS plugin, or a script embed. Tailor banner copy, styling, and consent flow without coding.
Customer support
Email, live chat, and forum support are included on every iubenda plan, with a personalized installation call available on request. Termly users report slower response times and difficulty getting help when issues arise.
Built for non-technical teams
Marketing and ops can configure iubenda end-to-end without a developer queue. Termly’s template-heavy approach limits how far you can tailor documents and banner flows.
Published, transparent pricing
Plans from €4.99/month through €79.99/month are listed openly. Termly’s lower tiers cap edits and features, pushing you to higher tiers as your setup grows.
In-house legal team
iubenda’s lawyers monitor regulatory changes and feed updates straight into the platform. You see new requirements in your setup without chasing them.
The hidden cost of fragmentation
Termly covers cookie consent, legal documents, and DSAR, but the broader compliance stack lives elsewhere. Teams typically add separate vendors for accessibility tooling, whistleblowing management, and consent rate optimization to round out coverage. Documents are also template-only, with edit caps on lower tiers. Every extra vendor means another contract, another invoice, and another integration to keep in sync.
iubenda packs cookie consent, legal documents backed by an in-house legal team, accessibility, whistleblowing, and a dedicated DSAR tool into a single subscription. One bill. One vendor. One team behind it.
Pricing comparison
Both platforms publish entry pricing. iubenda’s tiers each lift document edit limits and unlock features as you grow. Termly’s lower tiers cap policy edits and document count, with custom-quote pricing at the top end.
Free plan
Entry-level paid plan
$10/month. 2 legal policies, capped at 10 policy edits per month
€4.99/month. Privacy and Cookie Policy generator, automated scanner
Mid-tier paid plan
$15/month. Lifts the limits from the entry tier
€19.99/month: 50K pageviews, complete legal documents, all languages, geo-targeting
Enterprise tier
Custom quote
€79.99/month: 150K pageviews, advanced legal documents, branding, Mobile SDK, analytics
Trusted worldwide
2.5+
million
Sites of every size rely on iubenda for consent, policies, and the rest of the compliance stack.
100+
countries
Countries where iubenda keeps businesses aligned with evolving privacy laws, with legal documents in up to 27 languages.
4.55
/5
Capterra score for iubenda, based on verified user reviews.
Google-certified
CMP Partner
with Consent Mode built in.
IAB-validated CMP
with Transparency & Consent
Framework (TCF 2.3) support.
Switching from Termly?
No developer required.
Scan your site
Point iubenda at your URL and the scanner builds an inventory of cookies and trackers automatically.
Embed iubenda
Choose your install path: script, Google Tag Manager template, or CMS plugin. Google Consent Mode is wired up for you.
Move your data
Pull your Termly consent records across via the API. Our team can guide the handoff so there’s no gap in collection.
You’ll be in good company
The word on iubenda
Antonella F.
Alligator.it
“As a web communications agency and Google partner, we needed a fast, Google-certified solution to keep our sites compliant with privacy regulations and make our marketing perform well. We found all of this in iubenda’s Google-certified CMP. It’s easy to implement and does exactly what we need.”
Mirko Giuseppe C.
UpGrade!
“For developers and site owners, iubenda is indispensable. It’s a must for every website or app that respects its users’ data. We’ve been using iubenda since its early days: we’ve watched it grow and we’ve grown with them.”
Denis A.
dhenx.com
“I’ve been using iubenda to manage legal compliance for my website and my clients’ sites. The platform offers complete solutions for privacy policies, cookie policies, and terms of service, all GDPR-compliant. It’s simple to use and customer support is always ready to help. I recommend it to anyone managing an online business.”
Patrick A.
Hellenic Technologies
“At Hellenic Technologies, iubenda has been essential for delivering advanced compliance solutions to our clients. Their tools for server-side tracking with prior consent blocking help us meet strict GDPR standards. Integrating their CMP with our custom GTM implementations ensures no data is collected without explicit consent, keeping our clients secure and compliant.”
Ina T.
EVER*
“As a boutique marketing agency and Gold Partner of iubenda, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites for our clients quickly and reliably. The simple implementation saves us hours per project, and our clients benefit from knowing their sites are always legally protected. For us, iubenda is an integral part of our agency workflows.”
FAQs
What’s the difference between iubenda and Termly?
Termly focuses on legal documents and a basic cookie banner. iubenda is a full digital compliance suite: cookie consent, legal documents, accessibility, whistleblowing, and DSAR management, all under one subscription.
Is iubenda or Termly better for small businesses?
Termly works for simple setups. iubenda fits both smaller businesses and growing teams, with plans from €4.99/month and a wider feature set.
Does iubenda support IAB TCF and Google Consent Mode?
Yes. iubenda is a validated IAB TCF v2.3 vendor, and Google Consent Mode v2 is wired up by default. Both are configurable from the dashboard.
Can I switch from Termly to iubenda easily?
Yes. Generate your new policies in iubenda, configure your banner, then swap the Termly script for the iubenda one. Existing consent records can be imported via API, and our support team can guide the migration.
Is iubenda free? Is Termly free?
Both have free tiers. iubenda’s free plan covers basic sites; paid tiers start at €4.99/month. Termly offers a limited free plan; paid tiers start at $10/month with caps on policy edits and document count, then custom pricing at the top end.
Is iubenda certified?
Yes. iubenda is a Google-certified Consent Management Platform and a validated IAB TCF v2.3 CMP. Information security and data handling are reviewed by external auditors on an ongoing basis.
2.5 million websites already trust iubenda
Cookie consent, legal documents, accessibility, DSAR workflow.
One platform, one bill, one team behind it.