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Consent Management Platform – CMP

CMP Management: Easy Compliance in Minutes

Consent Management Platform – CMP

iubenda is ahead of the game! Get compliance and enhance performance with our cutting-edge consent management platform. Easily get consent for cookies and run personalised ads, while optimizing your website speed for the INP Core Web Vital metric and boosting your SEO ranking.


For ✓ Google certified CMP, ✓ IAB Validated CMP, ✓ Supports Global Privacy Controls (GPC) and Global Privacy Platform (GPP)

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Trusted by over 130,000 clients in 100+ countries

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Optimize your performance across all devices

A set of features designed to get the most out of each consent.

Rejection recovery: Convert initial rejections into positive consents by displaying custom text where cookie-reliant elements are blocked.

Lightning-fast solution: Speed is crucial in online advertising and SEO. Our Consent Management Platform is one of the fastest available, ensuring the deliver of targeted ads efficiently. iubenda also enhances your website performance for INP Core Web Vital, optimizing your website for improved SEO ranking.

App support (Android and iOS) with iubenda SDK: Ensure a seamless user experience and maximize your revenue across mobile devices.

Consent Management Platform CMP partner

Officially a Google Consent Mode Partner

Why you need a Consent Management Platform?

Consent management is required by many global data privacy laws and by third parties such as Google. Not having a consent management system can result in non-compliance, fines, reduced ad-reach and decreased revenue.

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We make consent management quick & easy!

Stay compliant with cookie consent and data collection regulations
using our privacy-first, business-centric GDPR Consent Management Solutions

Achieve higher consent rates, greater ad revenue, and comprehensive compliance with iubenda’s one-stop solution. Here’s how we can help you:

Stay up-to-date with the latest requirements

Always up-to-date with the latest requirements, to give you all the support you need.

IAB TCF + GPP & GPC support: Stay ahead of the curve with the latest compliance norms to improve the user experience and increase consent rates.

A Google-certified CMP: If you use Google AdSense, Ad Manager, or AdMob, you will soon need to rely on certified Google CMP consent management tools integrated with the IAB’s Transparency and Consent Framework (TCF) to serve ads to users in the European Economic Area or the UK. We also support Google Consent Mode.

Customize your solution for increased consent rates

Create notices that resonate with your target audience. More personalization, higher conversion rate.

Device-referred themes: Whether your users are accessing your website or app on desktop, mobile, or tablet, the device-referred themes adapt to provide an optimal consent experience, maximizing the chances of obtaining positive consents.

A/B testing: Improve user response by testing and implementing the most effective design and content for your consent banner through A/B testing (in partnership with Consent Manager).

Cookie paywall: Create a paywall that requires user consent for the use of cookies to access certain premium content or features.

AI-powered CMP: Utilize machine learning algorithms to continuously improve consent rates using different designs (in partnership with Consent Manager).

WCAG for accessibility: Boost consent rates by ensuring accessibility of consent banners to all users, following WCAG guidelines.

Track and analyze your performance closely

Check what’s working and what can be improved.

Email alerts with scans on the hour: Stay updated with consent rates and other critical metrics. Track new services added to your website instantly.

Benchmark and optimization reports: Make informed decisions and improve consent strategies with comprehensive benchmark and optimization reports, including bounce rate analysis (in partnership with the Consent Manager).

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Handle Consent Globally

iubenda’s Consent Management Platform helps you meet the requirements of online data privacy laws worldwide.

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One-click translation

With just one click, easily translate your consent notices and legal documents into multiple languages.

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International legal expertise

Leverage the knowledge and expertise of our international legal team, seamlessly integrated into our software solution.

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Comply with multiple laws at the same time

Got users in the US and Europe? Our intuitive configurator makes it easy for you to comply with multiple laws with a single click.

Set up your CMP in minutes

Scan Your Website in Seconds
Simply enter your website URL, and our powerful scanner will analyze it thoroughly. It checks if your website adheres to all relevant privacy laws, including the proper management of cookie consent and privacy preferences.

Categorize & Block Cookies
Our Consent Management Platform automatically categorizes cookies and blocks specific scripts based on each user’s consent preferences.

Customize Your Cookie Consent Banner
Easily edit your consent banner to seamlessly adapt with your site look. You have the freedom to customize colors, fonts, display style, banner position, language, and more. Embedding is as simple as copying and pasting an HTML code snippet onto your website, and you are done. Your cookie consent banner is ready to go.

Generate & Publish Your Cookie Policy
Our Consent Management Platform automatically generates your cookie policy and allows you to keep it up to date by incorporating any new cookies or scripts identified based on your privacy policy configuration, helping you to comply with the GDPR and Cookie Law.

Access Your Cookie and Consent Preference Logs
Keep track of user consent with ease. Access and maintain user consent logs directly from your iubenda dashboard. Cookie and consent Preference Logs are essential for complying with regulations like the GDPR.

Is Iubenda for me?

Read for yourself what real customers are saying on Capterra

Consent Management Platform Capterra

iubenda provides an easy way to generate privacy policy to comply with all international privacy laws like GDPR, CCPA, etc. Plus, once you generate privacy policy you can easily keep it updated as things change. iubenda stays on top of the laws around the world, so they adjust and add more stuff to help users comply with new laws.

Viktor N., CEO

Like many when you’re building a mobile and web application development business you need to get things moving quickly and without hassle. iubenda offers that and simplifies the legal matters.

Michael S., IT System Engineer

Frequently Asked Questions

A consent management platform (CMP) is a system or process designed to manage the consent to cookies on a website or app. In accordance with GDPR and ePrivacy regulations, it is essential to block cookie scripts from running until user consent is obtained. This consent must be informed and active, requiring specific disclosures to be made to the user before seeking consent. Additionally, the user must take explicit action to demonstrate their consent.

Consent Management Platforms (CMPs) play a vital role in handling this consent collection process and ensuring compliance with data privacy regulations. More specifically, CMPs help you gather, store, and use users’ preferences to collect and process their personal information for specific purposes (e.g., analytics, advertising, and retargeting strategies).
A consent management platform works at different levels: global compliance, user interface for consent collection, consent storage and management, integration with other systems, consent updates and withdrawal, reporting and analytics.

In more detail, a consent management platform displays a valid and region-based consent notice to users upon their first visit on your site, detailing data collection types and purposes, and offers detailed consent customization options. It enables users to update or withdraw consent anytime. User preferences are securely stored, with a unique session identifier tracking consent across the site. Consent management software integrate with other website systems such as advertising platforms, analytics tools, and CMS for top consent management. Some CMPs also provide reporting tools for monitoring consent rates.
If your business operates in the EU or serves EU-based users, having a consent management platform is likely necessary. EU regulations such as the GDPR/ePrivacy Directive or UK GDPR/PECR require obtaining consent for cookies (or any third-party service run by your site/app) and data collection. Additionally, if you fall under the California Consumer Privacy Act (CCPA) and share user data with third parties (e.g. IP address), you must inform Californian consumers and provide them the option to opt out by displaying a “Do Not Sell My Personal Information” opt-out link.

Considering the global emergence of privacy laws, it’s hard to find a site or app that doesn’t need a consent management software. With such a platform, you can easily collect and manage user consent, block cookie scripts until consent is obtained, and maintain detailed consent records. In essence, a consent management platform simplifies the process, ensuring compliance and transparency.
Consent management platforms play a crucial role for businesses, especially those with EU-based users or a presence in the EU. Complying with EU regulations is a requirement for such businesses, and consent management platforms simplify the technical aspects of meeting legal obligations related to collecting consent for cookies.

Furthermore, compliant consent collection is fast becoming an ad industry standard. Industry giant IAB Tech lab (which boasts well-known brands like Google and Microsoft among its board members) has created a technical framework to make it easier to share CMP-collected consent preferences to advertisers.

Publishers (businesses that monetize their content through ads) who do not collect compliant consent, risk decreased revenue as some advertising networks may limit access to their network if no compatible CMP management is implemented.
Consent management refers to the process of handling and obtaining consent for various purposes, particularly regarding the use of cookies and data collection on websites and apps. In order to comply with regulations such as GDPR and ePrivacy, businesses must ensure that they collect informed and active consent from users before engaging in these activities.

Consent management involves making necessary disclosures to users, allowing them to make an explicit decision or take action to grant consent. This process helps businesses maintain transparency, respect user privacy, and adhere to legal requirements.

By implementing a consent management platform, businesses can effectively manage and document user consent, ensuring compliance and building trust with their audience.
CMP in GDPR stands for “Consent Management Platform” and refers to the technology that can help websites comply with the consent requirements introduced by the General Data Protection Regulation (or GPDR) in Europe. Indeed, a CMP is dedicated to properly collecting and managing user consent for things like cookies or marketing activities, as well as storing this consent (which aligns with record-keeping obligations from the GDPR).

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