Launching a Campaign: Orwelltest.com

With all the talk about Prism and Tempora we have decided to run a small campaign to highlight the fact that many website owners actually act very similar when it comes to privacy and data collection practices:

  • They collect user data
  • Don’t inform their users about their data collection practices
  • Even though it’s mostly legally required

We have decided to make it a quick YES/NO game, that will guide users to various end-points with a different outcome based on their choices.

orwelltest_flow

A site visitor who follows the law will eventually get a “well done”, everyone else will be guided through to the end receiving a little education about what iubenda does and why he needs to provide something like a privacy policy on their website.

Take a look at Orwelltest.com