Cookie and ePrivacy compliance tools
The EU’s ePrivacy rules (the “Cookie Law”) cover everything that tracks, from cookies to SDKs to fingerprinting. iubenda blocks them until users consent, records every choice, and keeps proof ready for audits. No guesswork. No grey areas.
You’re in good company
Over 150,000 organizations trust iubenda to manage consent across evolving EU privacy standards.
Cookie Law (ePrivacy Directive) explained
The ePrivacy Directive, aka the Cookie Law, covers any tech that stores or accesses data on a device. That means SDKs, pixels, local storage, unique IDs, web and mobile apps. If you serve EU/UK users, here’s what you need to do.
Tell people what you’re tracking and why.
Get valid consent before running anything non-essential.
Let users easily change their minds later.
Keep trackers blocked until you get the green light.
Only share data if you’ve disclosed it and got consent.
The cost of ignoring the Cookie Law
Cookie Law violations trigger more than fines. They wreck trust, conversion rates, and credibility, while leaving you exposed when regulators come calling.
Regulator action
Invalid consent can trigger investigations, penalties, and ongoing scrutiny.
Illegal practices
Cookie walls, pre-ticked boxes, or “consent by scrolling” are all banned across the EU and UK.
Lost conversions
Poor consent flows frustrate users, damage trust, and drain revenue, fast.
No proof, no compliance
If you can’t show audit logs, you’re exposed to disputes, complaints, and regulator checks.
What the Cookie Law means for you
You can’t run trackers until users opt in; you need to log every choice, and people must be able to change their minds at any time. Here’s what that looks like for your site:
Cookie banner & clear info
Show a banner on the first visit that explains the purpose of the trackers, and link to a detailed cookie policy.
Prior consent (opt-in)
Don’t run non-essential trackers until a user opts in. No tricks, no pre-ticked boxes.
Blocking before consent
Prevent scripts and tags from firing until consent is given (except for strictly necessary trackers).
Detailed cookie policy
Explain categories, purposes, retention, and third parties in all service languages.
Records of consent
Keep verifiable logs: what users consented to, when, and under which banner version.
Easy withdrawal & resurfacing
Provide users with always-available controls to reopen the banner and modify their choices. Re-ask when policies change.
How iubenda helps you comply
Everything you need in one connected platform.
Cookie Law questions, answered
How long does it take to get set up?
Just a few minutes. Add one line of code, customize your banner (if you want to), and we handle blocking, consent, and logs for you.
Does this work with WordPress, Shopify, or a custom build?
Yes, iubenda integrates with all major platforms, including WordPress and Shopify, and can be added manually to any custom website or platform.
What if privacy laws change again?
You’re covered. Our legal team tracks new regulations and updates the tools automatically, so your setup stays aligned without the extra work.
Can I prove consent if regulators ask?
Absolutely. We log every consent action with timestamps and proof records, so you have full visibility if you ever need to show it.
Is this compatible with GDPR?
Yep. Our solution’s built to meet both the ePrivacy Directive (Cookie Policy Law) And GDPR requirements, managing consent and data transparency in one setup.
Cookie Law compliance you can prove
Join 150,000+ organizations that collect cleaner consent and stay audit-ready with iubenda.