Global Email Marketing Cheatsheet

Where and when you can send legally emails without obtaining prior consent from your users (and without breaking the law)

Exclusions

Be careful. The following does not apply if:

A user has opted out, meaning they have specifically requested not to receive your emails in the past (e.g. by unsubscribing from your newsletter)
You promote third-party products or place ads in your emails (sorry, this is called DEM, Direct Email Marketing, and requires consent)

*NB: The information included in this table is updated in line with the legislations in force as of March 2021. If any changes should occur to these laws, this table will be updated accordingly.

Countries	Can I send marketing emails to users that have already purchased something from me?	Can I send marketing emails to users that have no connection to me (cold emailing)?
🇦🇷 Argentina	YES	YES
🇦🇺 Australia	YES	NO
🇧🇷 Brazil	YES	YES
🇨🇦 Canada	YES	NO
🇪🇺 European Union	YES	NO
🇬🇧 United Kingdom	YES	NO
🇭🇰 Hong Kong	YES	NO
🇮🇱 Israel	YES	NO
🇯🇵 Japan	YES	NO
🇲🇦 Morocco	YES	NO
🇳🇿 New Zealand	YES	NO
🇸🇬 Singapore	YES	NO
🇿🇦 South Africa	YES	NO
🇺🇸 United States	YES	YES

You can’t go completely wild. 🤷‍♂️ Here are some things that you must legally keep in mind:

The contact details of your company (via, for example, a link to your About or Impressum page)
The opportunity to opt-out of receiving your emails
For EU countries: your emails must relate to services similar to the ones already purchased by the recipient

Do you have an email newsletter?

Find out what the legal requirements are for drafting, sending and requiring consent for your newsletter:

👉 How to Make your Emails and Newsletter Compliant (with Form Examples)