Cookie Policy of Driven AG

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

How this Application uses Trackers

Necessary

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Technical Trackers

Storage duration:

  • localstorage.test: indefinite
  • gtmBrowserId: indefinite
  • mf_supportsSessionStorage: indefinite
  • mf_supportsSessionStorage: duration of the session
  • iub_storage_available: indefinite
  • taboolaStorageDetection: indefinite
  • _taboolaStorageDetection: indefinite
  • eng_mt: indefinite

Trackers managed by third parties

  • iubenda Consent Database (iubenda srl)

    The iubenda Consent Database allows to store and retrieve records of Users’ consent to the processing of Personal Data, and information and preferences expressed in relation to the provided consent.
    In order to do so, it makes use of a Tracker that temporarily stores pending information on the User’s device until it is processed by the API. The Tracker (a browser feature called localStorage) is at that point deleted.

    Personal Data processed: Data communicated while using the service and Trackers.

    Place of processing: Italy – Privacy Policy.

    Storage duration:

    • ConS JS library localStorage (IUB_DATA): indefinite

  • iubenda Privacy Controls and Cookie Solution (iubenda srl)

    The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on this Application.

    Personal Data processed: Trackers.

    Place of processing: Italy – Privacy Policy.

    Storage duration:

    • _iub_cs-*: 1 year
    • usprivacy: 1 year

  • Stripe (Stripe Payments Europe, Limited)

    Stripe is a payment service provided by Stripe Payments Europe, Limited.

    Personal Data processed: billing address, email address, first name, last name, payment info, purchase history, Trackers, Usage Data and various types of Data as specified in the privacy policy of the service.

    Place of processing: Switzerland – Privacy Policy.

    Storage duration:

    • __Host-LinkSession: 2 years
    • __stripe_mid: 1 year
    • __stripe_sid: 30 minutes
    • dashboard.banner-dismissals: duration of the session
    • link.auth_session_client_secret: duration of the session
    • m: 2 years
    • pay_sid: 1 year

  • Cloudflare (Cloudflare, Inc.)

    Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
    The way Cloudflare is integrated means that it filters all the traffic through this Application, i.e., communication between this Application and the User's browser, while also allowing analytical data from this Application to be collected.

    Personal Data processed: Trackers.

    Place of processing: United States – Privacy Policy.

Experience

This Application uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

  • YouTube IFrame Player (Google LLC)

    YouTube IFrame Player is a video content visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Through this Service, this Application may collect Data directly or indirectly on or from Users’ devices, including by making use of trackers. Users may restrict such access to their Data via the security settings page provided by Google. Users may ask the Owner for further information about these privacy settings at any time through the contact details provided in this document.

    Data collected through the Service may also be used to help third parties deliver interest-based advertising. Users can opt out of third-party interest-based advertising through their device settings or by visiting the Network Advertising Initiative opt-out page.

    Personal Data processed: Data communicated in order to use the Service, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out.

Measurement

This Application uses Trackers to measure traffic and analyse User behaviour to improve the Service.

Trackers managed by third parties

  • Google Analytics (Universal Analytics) with anonymized IP (Google LLC)

    Google Analytics (Universal Analytics) is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

  • User ID extension for Google Analytics (Google LLC)

    Google Analytics on this Application makes use of a feature called User ID. This setup allows for a more accurate tracking of Users by associating that User with the same ID over various sessions and devices. It is set up in a way that doesn’t allow Google to personally identify an individual or permanently identify a particular device.
    The User ID extension might make it possible to connect Data from Google Analytics with other Data about the User collected by this Application.
    The opt-out link below will only opt you out for the device you are on, but not from tracking performed independently by the Owner. Contact the Owner via the email address provided in this privacy policy to object to the aforementioned tracking as well.

    Personal Data processed: Tracker.

    Place of processing: United States – Privacy Policy – Opt Out.

  • Mouseflow (Mouseflow ApS)

    Mouseflow is an analytics and heat mapping service provided by Mouseflow ApS.
    Mouseflow is used to display the areas of this Application that Users interact with most frequently. This shows where the points of interest are.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Denmark – Privacy Policy – Opt Out.

  • Meta Events Manager (Meta Platforms Ireland Limited)

    Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on this Application.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt out.

    Storage duration:

    • _fbp: 3 months

  • Google Analytics 4 (Google Ireland Limited)

    Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    In order to understand Google's use of Data, consult Google's partner policy.

    Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.

    Place of processing: Ireland – Privacy Policy – Opt Out.

    Storage duration:

    • _ga: 2 years
    • _ga_*: 2 years

  • Google Optimize (Google LLC)

    Google Optimize is an A/B testing service provided by Google LLC ("Google").

    Google may use Personal Data to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Tracker and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _gaexp: 3 months
    • _opt_awcid: 1 day
    • _opt_awgid: 1 day
    • _opt_awkid: 1 day
    • _opt_awmid: 1 day
    • _opt_expid: 10 seconds
    • _opt_utmc: 1 day

Marketing

This Application uses Trackers to deliver personalized ads or marketing content, and to measure their performance.

Trackers managed by third parties

  • Meta ads conversion tracking (Meta pixel)

    Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms, Inc. or by Meta Platforms Ireland Limited, depending on how the Owner manages the Data processing, that connects data from the Meta Audience Network with actions performed on this Application. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt out; Ireland – Privacy Policy – Opt out.

    Storage duration:

    • _fbp: 3 months
    • fr: 3 months

  • Taboola (Taboola Inc.)

    Taboola is an advertising service provided by Taboola Inc.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • *:session-data: indefinite
    • COu: 1 month
    • __tbwt: indefinite
    • _data: 1 day
    • _tb_sess_r: 30 minutes
    • _tb_t_ppg: 30 minutes
    • abLdr: 3 hours
    • abMbl: 3 hours
    • br: 30 minutes
    • cnx_roi: 1 month
    • eng_mt.crossSessionsData.SessionsHistory: indefinite
    • eng_mt.numOfTimesMetricsSent: indefinite
    • eng_mt.scrollDepth: indefinite
    • eng_mt.sessionDepth: indefinite
    • eng_mt.sessionStartTime: indefinite
    • eng_mt.timeOnSite: indefinite
    • eng_mt.ver: indefinite
    • redirect_data: 1 month
    • rng: 1 day
    • roi_cookie: 1 month
    • sessionid: 1 day
    • t_gid: 1 year
    • taboola global:last-external-referrer: indefinite
    • taboola global:local-storage-keys: indefinite
    • taboola global:lspb: indefinite
    • taboola global:tblci: indefinite
    • taboola global:user-id: indefinite
    • taboola_fp_td_user_id: 1 year
    • taboola_select: 1 year
    • taboola_session_id: duration of the session
    • tb_click_param: 50 seconds
    • tbl-exm-apperance: indefinite
    • tbl-exm-history: indefinite
    • tbl-session-referrer: indefinite
    • tbl_rtus_id: indefinite
    • trc_cache: indefinite
    • trc_cache_by_placement: indefinite
    • trc_cookie_storage: 1 year

How to manage preferences and provide or withdraw consent on this Application

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on this Application.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying the use of Trackers

Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.

Owner and Data Controller

Driven AG (company number CHE-284.790.426 MWST) with headquarters at Lerchenstrasse 24, 8045 Zurich.

Owner contact email: support@driven.world

Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Processor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations.

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: March 08, 2024

Version: 23

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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