Cookie Policy of hylife.com/

This document informs Users about the technologies that help this Application to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with this Application.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

This Application uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Activities strictly necessary for the operation of this Application and delivery of the Service

This Application uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Third-party Trackers

  • Tag Management

    This type of service helps the Owner to manage the tags or scripts needed on this Application in a centralized fashion.
    This results in the Users' Data flowing through these services, potentially resulting in the retention of this Data.

    Google Tag Manager (Google LLC)

    Google Tag Manager is a tag management service provided by Google LLC.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Collection of privacy-related preferences

    This type of service allows this Application to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.

    iubenda Consent Database (iubenda srl)

    The iubenda Consent Database allows to store and retrieve records of Users’ consent to the processing of Personal Data, and information and preferences expressed in relation to the provided consent.
    In order to do so, it makes use of a Tracker that temporarily stores pending information on the User’s device until it is processed by the API. The Tracker (a browser feature called localStorage) is at that point deleted.

    Personal Data processed: Data communicated while using the service and Trackers.

    Place of processing: Italy – Privacy Policy.

    Storage duration:

    • ConS JS library localStorage (IUB_DATA): indefinite

    iubenda Privacy Controls and Cookie Solution (iubenda srl)

    The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on this Application.

    Personal Data processed: Trackers.

    Place of processing: Italy – Privacy Policy.

  • SPAM protection

    This type of service analyzes the traffic of this Application, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

    Google reCAPTCHA (Google LLC)

    Google reCAPTCHA is a SPAM protection service provided by Google LLC.
    The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

    Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _GRECAPTCHA: duration of the session
    • rc::a: indefinite
    • rc::b: duration of the session
    • rc::c: duration of the session

Other activities involving the use of Trackers

Basic interactions & functionalities

This Application uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

  • Contacting the User

    Mailing list or newsletter (this Application)

    By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase.

    Personal Data processed: city, company name, country, county, date of birth, email address, first name, gender, last name, phone number, physical address, profession, state, Trackers, Usage Data, website and ZIP/Postal code.

    Contact form (this Application)

    By filling in the contact form with their Data, the User authorizes this Application to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.

    Personal Data processed: city, company name, country, county, date of birth, email address, fax number, field of activity, first name, gender, last name, number of employees, phone number, physical address, profession, state, Trackers, Usage Data, User ID, various types of Data, website and ZIP/Postal code.

  • Interaction with live chat platforms

    This type of service allows Users to interact with third-party live chat platforms directly from the pages of this Application, in order to contact and be contacted by this Application‘s support service.
    If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service. Moreover, live chat conversations may be logged.

    LiveChat Widget (LiveChat, Inc.)

    The LiveChat Widget is a service for interacting with the LiveChat live chat platform provided by LiveChat, Inc.

    Personal Data processed: Data communicated while using the service, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • __lc_cid: duration of the session
    • __lc_cst: duration of the session
    • __oauth_redirect_detector: duration of the session

    My LiveChat Widget (CuteSoft Components Inc.)

    The My LiveChat Widget is a service for interacting with the My LiveChat live chat platform provided by CuteSoft Components Inc.

    Personal Data processed: Data communicated while using the service, Trackers and Usage Data.

    Place of processing: Canada – Privacy Policy.

Experience enhancement

This Application uses Trackers to provide a personalized user experience by improving the quality of preference management options, and by enabling interaction with external networks and platforms.

  • Access to third-party accounts

    This type of service allows this Application to access Data from your account on a third-party service and perform actions with it.
    These services are not activated automatically, but require explicit authorization by the User.

    Facebook account access (Meta Platforms, Inc.)

    This service allows this Application to connect with the User's account on the Facebook social network, provided by Meta Platforms, Inc.

    Permissions asked: Trackers.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months

  • Content commenting

    Content commenting services allow Users to make and publish their comments on the contents of this Application.
    Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
    If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.

    Facebook Comments (Meta Platforms, Inc.)

    Facebook Comments is a content commenting service provided by Meta Platforms, Inc. enabling the User to leave comments and share them on the Facebook platform.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

  • Displaying content from external platforms

    This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them.
    This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.

    Google Fonts (Google LLC)

    Google Fonts is a typeface visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Google Maps widget (Google LLC)

    Google Maps is a maps visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Instagram widget (Meta Platforms, Inc.)

    Instagram is an image visualization service provided by Meta Platforms, Inc. that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    YouTube video widget (Google LLC)

    YouTube is a video content visualization service provided by Google LLC that allows this Application to incorporate content of this kind on its pages.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • PREF: 8 months
    • VISITOR_INFO1_LIVE: 8 months
    • YSC: duration of the session

  • Interaction with external social networks and platforms

    This type of service allows interaction with social networks or other external platforms directly from the pages of this Application.
    The interaction and information obtained through this Application are always subject to the User’s privacy settings for each social network.
    This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
    It is recommended to log out from the respective services in order to make sure that the processed data on this Application isn’t being connected back to the User’s profile.

    Facebook Like button and social widgets (Meta Platforms, Inc.)

    The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms, Inc.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • _fbp: 3 months

    Twitter Tweet button and social widgets (Twitter, Inc.)

    The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy.

    Storage duration:

    • personalization_id: 2 years

Measurement

This Application uses Trackers to measure traffic and analyze User behavior with the goal of improving the Service.

  • Analytics

    The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

    Google Analytics (Google LLC)

    Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

    Google Analytics 4 (Google LLC)

    Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

    Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • _ga: 2 years
    • _ga_*: 2 years

  • Anonymized analytics services

    The services contained in this section allow the Owner, through the use of third-party Trackers, to collect and manage analytics in an anonymized form.

    Google Analytics with anonymized IP (Google LLC)

    Google Analytics is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of this Application, to prepare reports on its activities and share them with other Google services.
    Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
    This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.

    Personal Data processed: Trackers and Usage Data.

    Place of processing: United States – Privacy Policy – Opt Out.

    Storage duration:

    • AMP_TOKEN: 1 hour
    • _ga: 2 years
    • _gac*: 3 months
    • _gat: 1 minute
    • _gid: 1 day

Targeting & Advertising

This Application uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.

  • Managing contacts and sending messages

    This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
    These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

    Mailchimp (Intuit Inc.)

    Mailchimp is an email address management and message sending service provided by Intuit Inc.

    Personal Data processed: company name, country, Data communicated while using the service, date of birth, email address, first name, gender, last name, phone number, physical address, Trackers, Usage Data and various types of Data.

    Place of processing: United States – Privacy Policy.

How to manage preferences and provide or withdraw consent

There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:

Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.

Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences widget, if available.

It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent.

Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.

With regard to any third-party Trackers, Users can manage their preferences and withdraw their consent via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

Locating Tracker Settings

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help this Application to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.

Owner and Data Controller

Tim Focht - Lead Marketing Coordinator

HyLife
p 204-424-2300 ext. 336
5 Fabas Street, Box 100
La Broquerie, MB R0A 0W0

Owner contact email: tim.focht@hylife.com

Since the use of third-party Trackers through this Application cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by this Application.

Definitions and legal references

Personal Data (or Data)

Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data

Information collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

Data Subject

The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.

This Application

The means by which the Personal Data of the User is collected and processed.

Service

The service provided by this Application as described in the relative terms (if available) and on this site/application.

European Union (or EU)

Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.

Cookie

Cookies are Trackers consisting of small sets of data stored in the User's browser.

Tracker

Tracker indicates any technology - e.g Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that enables the tracking of Users, for example by accessing or storing information on the User’s device.

Legal information

This privacy statement has been prepared based on provisions of multiple legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy relates solely to this Application, if not stated otherwise within this document.

Latest update: January 27, 2023

iubenda hosts this content and only collects the Personal Data strictly necessary for it to be provided.

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