Privacy Policy of Bellami DTC

This Website collects some Personal Data from its Users.

Personal Data processed for the following purposes and using the following services:

    • Advertising

      • Meta ads conversion tracking (Meta pixel), Google Ads conversion tracking and Google Ad Manager

        Personal Data: Trackers; Usage Data

      • Pinterest Ads

        Personal Data: email address; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data; User ID

      • TikTok conversion tracking

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

    • Analytics

      • Google Analytics 4

        Personal Data: browser information; city; device information; latitude (of city); longitude (of city); number of Users; session statistics; Trackers; Usage Data

      • Meta Events Manager and Google Analytics

        Personal Data: Trackers; Usage Data

    • Collection of privacy-related preferences

      • iubenda Consent Database

        Personal Data: Data communicated while using the service; Trackers

      • iubenda Privacy Controls and Cookie Solution

        Personal Data: Trackers

    • Contacting the User

      • Contact form

        Personal Data: city; company name; country; county; date of birth; email address; field of activity; first name; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; User ID; various types of Data; website; ZIP/Postal code

      • Mailing list or newsletter

        Personal Data: city; company name; country

      • Phone contact

        Personal Data: phone number

    • Content commenting

      • Comment system managed directly

        Personal Data: email address; first name; last name; Trackers; Usage Data; username; website

    • Content performance and features testing (A/B testing)

      • Google Optimize

        Personal Data: Trackers; Usage Data

    • Displaying content from external platforms

      • Google Fonts, Font Awesome, Google Maps widget and YouTube video widget

        Personal Data: Trackers; Usage Data

      • Adobe Fonts

        Personal Data: Usage Data; various types of Data as specified in the privacy policy of the service

      • YouTube IFrame Player and YouTube Data API

        Personal Data: Data communicated in order to use the Service; Data communicated while using the service; device information; Trackers; Usage Data; User ID; username

      • YouTube video widget (Privacy Enhanced Mode)

        Personal Data: Trackers; Universally unique identifier (UUID); Usage Data

    • Handling activities related to productivity

      • Gmail

        Personal Data: city; company name; country; Data communicated while using the service; date of birth; email address; first name; gender; geographic position; last name; phone number; physical address; profession; profile picture; screenshots; Trackers; Usage Data; username; workplace

      • Google Docs

        Personal Data: city; company name; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; last name; phone number; physical address; profession; profile picture; username

    • Handling payments

      • PayPal

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; Trackers; Usage Data; username; various types of Data as specified in the privacy policy of the service

      • Amazon Payments

        Personal Data: email address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • Apple Pay

        Personal Data: billing address; email address; first name; last name; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

      • By POS and Google Pay

        Personal Data: billing address; email address; first name; last name; payment info; phone number; purchase history; shipping address; Trackers; Usage Data; various types of Data as specified in the privacy policy of the service

    • Heat mapping and session recording

      • Microsoft Clarity

        Personal Data: clicks; custom events; device information; diagnostic events; interaction events; mouse movements; page events; positional information; session duration; Trackers; Usage Data

    • Hosting and backend infrastructure

      • Amazon Web Services (AWS) and Google BigQuery

        Personal Data: various types of Data as specified in the privacy policy of the service

      • Netlify

        Personal Data: company name; Data communicated while using the service; email address; password; phone number; physical address; Usage Data; username; various types of Data as specified in the privacy policy of the service

    • Interaction with data collection platforms and other third parties

      • Direct marketing via popups

        Personal Data: Email; name; Trackers; various types of Data

      • Google Forms (embedded)

        Personal Data: answers to questions; Data communicated while using the service; email address; first name; last name; phone number; state; Trackers; Usage Data; username; ZIP/Postal code

      • JotForm widget

        Personal Data: Trackers; Usage Data

    • Interaction with live chat platforms

      • Olark Widget

        Personal Data: Data communicated while using the service; Trackers; Usage Data

    • Location-based interactions

      • Geolocation

        Personal Data: coarse location; geographic position

    • Managing contacts and sending messages

      • Klaviyo

        Personal Data: country; date of birth; email address; first name; last name; phone number; purchase history; state; Trackers; Usage Data; username; various types of Data

      • Amazon Simple Email Service (SES)

        Personal Data: email address

    • Managing data collection and online surveys

      • Data provided via online forms, managed directly

        Personal Data: answers to questions; billing address; city; company name; contact info; country; date of birth; email address; first name; gender; last name; name; phone number; physical address; profession; social media accounts ; Trackers; Usage Data; user content; workplace

      • JotForm

        Personal Data: company name; country; date of birth; email address; first name; gender; geographic position; last name; number of employees; phone number; physical address; profession; state; Trackers; Usage Data; username; website

      • Google Forms

        Personal Data: answers to questions; contact info; Data communicated while using the service; Trackers; Usage Data; username

      • Klaviyo Forms

        Personal Data: Data communicated while using the service; date of birth; email address; first name; last name; phone number; state; Trackers; Usage Data; username

    • Managing landing and invitation pages

      • Unbounce

        Personal Data: email address; Trackers; Usage Data

    • Managing support and contact requests

      • Zendesk

        Personal Data: various types of Data as specified in the privacy policy of the service

    • Platform services and hosting

      • Shopify

        Personal Data: billing address; device information; email address; first name; last name; payment info; phone number; shipping address; Trackers; Usage Data

    • Registration and authentication

      • Direct registration and profiling

        Personal Data: billing address; company name; country; data relating to the point of sale; email address; first name; geographic position; house number; last name; password; phone number; physical address; shipping address; state; Trackers; Usage Data; User ID; username; various types of Data; ZIP/Postal code

    • Registration and authentication provided directly by this Website

      • Direct registration

        Personal Data: billing address; city; company name; country; email address; first name; house number; last name; phone number; physical address; state; Trackers; Usage Data; various types of Data; ZIP/Postal code

    • Remarketing and behavioral targeting

      • TikTok Remarketing

        Personal Data: device information; Trackers; unique device identifiers for advertising (Google Advertiser ID or IDFA, for example); Usage Data

      • Facebook Remarketing and Google Ads Remarketing

        Personal Data: Trackers; Usage Data

      • Klaviyo segmentation and social advertising

        Personal Data: device information; email address; purchase history; Trackers; Usage Data

      • Meta Custom Audience

        Personal Data: email address; Trackers

    • Selling goods and services online

      • ShipStation

        Personal Data: billing address; device information; email address; first name; last name; phone number; shipping address; Trackers; Usage Data

    • SPAM protection

      • Google reCAPTCHA

        Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

    • Tag Management

      • Google Tag Manager

        Personal Data: Trackers; Usage Data

    • Traffic optimization and distribution

      • jsDelivr

        Personal Data: Usage Data

      • Cloudflare

        Personal Data: Trackers; various types of Data as specified in the privacy policy of the service

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

    • Owner and Data Controller

      Beauty Industry Group and its Affiliates
      1250 N. Flyer Way, Suite 100
      Salt Lake City, UT 84116
      Affiliates include: Bellami, Beauty Works, Babe, Zala, Luxy, Glam Seamless, Donna Bella, Halo, Hairtalk, Hidden Crown, and Hotheads

      Owner contact email: info@bellamihair.com