Cookie Policy of patentsmarter.com
To find more information on California consumers and their privacy rights, Users may read the privacy policy.
To find more information on Virginia consumers and their privacy rights, Users may read the privacy policy.
To find more information on Colorado consumers and their privacy rights, Users may read the privacy policy.
To find more information on Connecticut consumers and their privacy rights, Users may read the privacy policy.
To find more information on Utah consumers and their privacy rights, Users may read the privacy policy.
This document informs Users about the technologies that help patentsmarter.com to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with patentsmarter.com.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Patentsmarter.com uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
Activities strictly necessary for the operation of patentsmarter.com and delivery of the Service
Patentsmarter.com uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
First-party Trackers
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Further information about Personal Data
Browser Fingerprinting (patentsmarter.com)
Browser Fingerprinting creates an identifier based on a device's unique combination of characteristics (e.g. IP address, HTTP header, browser properties etc.), that allows to distinguish the User from other Users, thereby enabling to track the User's browsing behavior across the web. Browser Fingerprinting does not have an expiration date and cannot be deleted.
Personal Data processed: Trackers.
localStorage (patentsmarter.com)
localStorage allows patentsmarter.com to store and access data right in the User's browser with no expiration date.
Personal Data processed: Trackers.
Preference Cookies (patentsmarter.com)
Preference Cookies store the User preferences detected on patentsmarter.com in the local domain such as, for example, their timezone and region.
Personal Data processed: Trackers.
sessionStorage (patentsmarter.com)
sessionStorage allows patentsmarter.com to store and access data right in the User's browser. Data in sessionStorage is deleted automatically when the session ends (in other words, when the browser tab is closed).
Personal Data processed: Trackers.
Other first-party Trackers
Storage duration:
- __wpdm_client: duration of the session
- fkcart_cart_qty: 30 minutes
- wc: duration of the session
- wc: indefinite
- elementor: indefinite
- elementor: duration of the session
- _iub_cs_cons-98226912: indefinite
- wp-wpml_current_language: duration of the session
Third-party Trackers
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Collection of privacy-related preferences
This type of service allows patentsmarter.com to collect and store Users’ preferences related to the collection, use, and processing of their personal information, as requested by the applicable privacy legislation.
iubenda Consent Database (iubenda srl)
The iubenda Consent Database allows to store and retrieve records of Users’ consent to the processing of Personal Data, and information and preferences expressed in relation to the provided consent.
In order to do so, it makes use of a Tracker that temporarily stores pending information on the User’s device until it is processed by the API. The Tracker (a browser feature called localStorage) is at that point deleted.
Personal Data processed: Data communicated while using the service and Trackers.
Place of processing: Italy – Privacy Policy.
Storage duration:
- ConS JS library localStorage (IUB_DATA): indefinite
iubenda Privacy Controls and Cookie Solution (iubenda srl)
The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on patentsmarter.com.
Personal Data processed: Trackers.
Place of processing: Italy – Privacy Policy.
Storage duration:
- _iub_cs-*: 1 year
- _iub_cs-*-granular: 1 year
- euconsent-v2: 2 years
- usprivacy: 1 year
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SPAM protection
This type of service analyzes the traffic of patentsmarter.com, potentially containing Users' Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.
Google reCAPTCHA (Google Ireland Limited)
Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- _GRECAPTCHA: duration of the session
- rc::a: indefinite
- rc::b: duration of the session
- rc::c: duration of the session
hCaptcha (Intuition Machines, Inc)
hCaptcha is a SPAM protection service provided by Intuition Machines, Inc.
Personal Data processed: answers to questions, Data communicated in order to use the Service, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Other Trackers
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Handling payments
Unless otherwise specified, patentsmarter.com processes any payments by credit card, bank transfer or other means via external payment service providers. In general and unless where otherwise stated, Users are requested to provide their payment details and personal information directly to such payment service providers. Patentsmarter.com isn't involved in the collection and processing of such information: instead, it will only receive a notification by the relevant payment service provider as to whether payment has been successfully completed.
Lunar Online Payments
Lunar Online Payments is the main payment gateway used at PATENTsmarter™ to process your payments for our products via Visa, Visa/Dankort, Visa Electron, Mastercard, Mastercard Debit and Maestro, and MobilePay.
Since the beginning of 2015, Lunar Bank has handled their users' money safely and according to all the rules of the art - as prescribed by Danish legislation. This also means that you and our more than 650,000 other users are protected by Garantiformuen as well as by all data and GPDR regulations.
This means that you are protected by all data and GPDR regulations.
Secure payment
All card transactions are protected by 3D Secure and Mastercard ID checks. This means that your customers can pay securely when they shop with you.
See the lunar.app privacy policy here: lunar.app privacy policy
Storage duration: duration of the session
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Platform services and hosting
These services have the purpose of hosting and running key components of patentsmarter.com, therefore allowing the provision of patentsmarter.com from within a unified platform. Such platforms provide a wide range of tools to the Owner – e.g. analytics, user registration, commenting, database management, e-commerce, payment processing – that imply the collection and handling of Personal Data.
Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
OnTheGoSystems Ltd. (Wordpress Multi-language WPML)
OnTheGoSystems Ltd. company are the makers of the WPML plugin and owners of the wpml.org website.
WPML Translation Management feature
The WPML plugin includes a feature called Translation Management. It helps us manage our content’s translation better and offers multiple tools for sending content for translation. We will send our page content, without your personal information to wpml.org or translation services for the purpose of translating that content. Please see the WPML privacy policy here: WPML Privacy and GDPR compliance.
WPML helps me with the practical multi-lingual settings
WPML cookies are used by the WPML plugin to identify the preferred user’s language as our site is multilingual. You can find detailed information about this on the W by WPML here: WPML page about browser cookies stored.
The information will be stored in PATENTsmarter™'s databases for one session, and your preferred language will be saved on your user metadata on your PATENTsmarter™ profile, which you can delete at any time.
Storage duration: duration of the session
Other activities involving the use of Trackers
Functionality
Patentsmarter.com uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
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Contacting the User
Contact form (patentsmarter.com)
By filling in the contact form with their Data, the User authorizes patentsmarter.com to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data processed: city, company name, country, email address, first name, last name, number of employees, physical address, Tax ID, Trackers, Usage Data, User ID, various types of Data, VAT Number, website and ZIP/Postal code.
Mailing list or newsletter (patentsmarter.com)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning patentsmarter.com. Your email address might also be added to this list as a result of signing up to patentsmarter.com or after making a purchase.
Personal Data processed: city, company name, country, email address, first name, last name, Trackers, Usage Data and website.
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Registration and authentication
By registering or authenticating, Users allow patentsmarter.com to identify them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration and authentication services. In this case, patentsmarter.com will be able to access some Data, stored by these third-party services, for registration or identification purposes.
Some of the services listed below may also collect Personal Data for targeting and profiling purposes; to find out more, please refer to the description of each service.
WordPress.com Single Sign On (Aut O’Mattic A8C Ireland Ltd.)
WordPress.com Single Sign On is a registration and authentication service provided by Aut O’Mattic A8C Ireland Ltd. and is connected to the WordPress.com network.
Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- tk_or: 5 years
- tk_r3d: 3 days
- tk_rl: duration of the session
Stripe OAuth (Stripe Payments Europe, Limited)
Stripe OAuth is a registration and authentication service provided by Stripe, Inc. and is connected to the Stripe network.
Personal Data processed: Trackers and various types of Data as specified in the privacy policy of the service.
Place of processing: Norway – Privacy Policy.
Storage duration:
- __stripe_mid: 1 year
- __stripe_sid: 30 minutes
Pabbly Connect, by Pabbly (by Magneti Brains LLC)
Pabbly Connect is an interface software provided by Magnet Brains Software Technology Pvt Ltd, located at 10, E-3/49, 10 No. Market, Arera Colony, Bhopal, Madhya Pradesh, 462016 India.
This software is used to transfer data from e.g., completed Facebook Lead Ads forms to my CRM (Customer Relationship Management) for the purpose of subscribing to newsletters through the double-opt-in process and transmitting additional information.
The transferred data is stored for 15 days using AES-256 Encrypted Amazon Relational Database Service for potential troubleshooting and support requests, and it is automatically and completely deleted after 15 days. The temporary storage of the IP address by the system is necessary to deliver the website to your computer. For this purpose, the IP address of your computer must be stored for the duration of the session. The storage of your data in log files is carried out to ensure the proper functioning of website connectivity, provide a comfortable user experience on our website, evaluate system security and stability, as well as for other administrative purposes.
The data will be deleted as soon as it is no longer necessary for the purpose of its collection.
In the case of data collected for the provision of the website, this occurs when the respective session is terminated.
The legal basis for this processing is your consent, in accordance with Article 6(1)(a) ("the data subject has given consent to the processing of his or her personal data for one or more specific purposes;" Article 6(1)(f) ("processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.") of the General Data Protection Regulation (GDPR).
When using any of the forms provided on our website or social media profiles, such as Facebook or Instagram (Meta), our system collects the data that you enter into the form.
The purpose of processing the data entered into a form corresponds to the purpose of the form and may include:
- Contacting PATENTsmarter™
- Submitting job applications
- Registering for webinar participation
- Signing up to my Newsletter
- Purchasing a Product
The following data may be collected:
- First name
- Last name
- Email address
- Your message to us
- Company
- Job title
- Professional qualifications for application forms
The following data is collected automatically:
- Your computer's IP address
- Date and time of access
You can find the privacy policy for Pabbly (by Magneti Brains LLC) on this page: [https://www.pabbly.com/privacy-policy/](https://www.pabbly.com/privacy-policy/)
Storage duration: up to 30 days
Experience
Patentsmarter.com uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
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Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of patentsmarter.com and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
VadooTV Video hosting
We use Vadoo.tv to display video content in our courses and on our homepage in genereal.
Vadoo Internet Services Private Ltd. (“VadooTV”) is committed to
protecting the privacy of its users (us), its customers, their users (“Viewers”),
and its website visitors (hereinafter shall collectively referred to as “Users” and includes you).
Vadoo Internet Services Private Ltd. (“VadooTV”) informs Users of our policies and practices
regarding the collection, use, and disclosure of personal information
received through our website, portal, and through websites operated by our
customers who use our services here: VadooTV privacy policy
Font Awesome (Fonticons, Inc. )
Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland Limited that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Instagram widget (Meta Platforms Ireland Limited)
Instagram is an image visualization service provided by Meta Platforms Ireland Limited that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
TripAdvisor widget (TripAdvisor LLC)
TripAdvisor widget is a content visualization service provided by TripAdvisor LLC that allows patentsmarter.com to incorporate content from that external platform on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- SRT: duration of the session
- ServerPool: duration of the session
- TADCID: duration of the session
- TASSK: duration of the session
- TASession: duration of the session
- TAUnique: duration of the session
YouTube video widget (Google Ireland Limited)
YouTube is a video content visualization service provided by Google Ireland Limited that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
- PREF: 8 months
- VISITOR_INFO1_LIVE: 8 months
- YSC: duration of the session
YouTube video widget (Privacy Enhanced Mode) (Google Ireland Limited)
YouTube is a video content visualization service provided by Google Ireland Limited that allows patentsmarter.com to incorporate content of this kind on its pages.
This widget is set up in a way that ensures that YouTube won't store information and cookies about Users on patentsmarter.com unless they play the video.
Personal Data processed: Trackers, Universally unique identifier (UUID) and Usage Data.
Place of processing: Ireland – Privacy Policy.
Vimeo video (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows patentsmarter.com to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- player: 1 year
- vuid: 2 years
Heyzine
We use Heyzine to present embedded flipbooks to you in the courses and throughout the home page. There will be some tracking of the use of these documents.
Please see the Heyzine's privacy policy for details on the trackers used.
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Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of patentsmarter.com.
The interaction and information obtained through patentsmarter.com are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
It is recommended to log out from the respective services in order to make sure that the processed data on patentsmarter.com isn’t being connected back to the User’s profile.
PayPal button and widgets (PayPal Inc.)
The PayPal button and widgets are services allowing interaction with the PayPal platform provided by PayPal Inc.
Personal Data processed: Trackers and Usage Data.
Place of processing: See the PayPal privacy policy – Privacy Policy.
Storage duration:
- akavpau_ppsd: duration of the session
- ts: duration of the session
LinkedIn button and social widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lissc: 1 year
- lms_ads: 1 month
- lms_analytics: 1 month
Twitter Tweet button and social widgets (X Corp.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by X Corp.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- personalization_id: 2 years
Facebook Like button and social widgets (Meta Platforms Ireland Limited)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Storage duration:
Measurement
Patentsmarter.com uses Trackers to measure traffic and analyze User behavior to improve the Service.
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Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
Meta Events Manager (Meta Platforms Ireland Limited)
Meta Events Manager is an analytics service provided by Meta Platforms Ireland Limited. By integrating the Meta pixel, Meta Events Manager can give the Owner insights into the traffic and interactions on patentsmarter.com.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
Marketing
Patentsmarter.com uses Trackers to deliver personalized marketing content based on User behavior and to operate, serve and track ads.
Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practices across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customize their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on patentsmarter.com.
Patentsmarter.com participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Patentsmarter.com uses iubenda (identification number 123) as a Consent Management Platform.
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Advertising
This type of service allows User Data to be utilized for advertising communication purposes. These communications are displayed in the form of banners and other advertisements on patentsmarter.com, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Trackers for identifying Users, behavioral retargeting i.e. displaying ads tailored to the User’s interests and behavior, or to measure ads performance. For more information, please check the privacy policies of the relevant services.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on patentsmarter.com. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
- _fbp: 3 months
- fr: 3 months
Meta Lookalike Audience (Meta Platforms Ireland Limited)
Meta Lookalike Audience is an advertising and behavioral targeting service provided by Meta Platforms Ireland Limited that uses Data collected through Meta's Custom Audience in order to display ads to Users with similar behavior to Users who are already in a Custom Audience list on the basis of their past use of patentsmarter.com or engagement with relevant content across Meta's apps and services.
On the basis of these Data, personalized ads will be shown to Users suggested by Meta Lookalike Audience.
Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
Meta Audience Network (Meta Platforms Ireland Limited)
Meta Audience Network is an advertising service provided by Meta Platforms Ireland Limited In order to understand Meta's use of Data, consult Meta's data policy.
Patentsmarter.com may use identifiers for mobile devices (including Android Advertising ID or Advertising Identifier for iOS, respectively) and technologies similar to cookies to run the Meta Audience Network service. One of the ways Audience Network shows ads is by using the User's ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through applicable device settings, such as the device advertising settings for mobile phones or by following the instructions in other Audience Network related sections of this privacy policy, if available.
Personal Data processed: Trackers, unique device identifiers for advertising (Google Advertiser ID or IDFA, for example) and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
LinkedIn Ads (LinkedIn Ireland Unlimited Company)
LinkedIn Ads is an advertising service provided by LinkedIn Ireland Unlimited Company.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
- GAID: indefinite
- IDFA: indefinite
- UserMatchHistory: 1 month
- _gcl_*: 3 months
- _guid: 3 months
- aam_uuid: 1 month
- li_fat_id: 1 month
- li_giant: 7 days
- li_sugr: 3 months
- lms_ads: 1 month
- oribi_cookie_test: duration of the session
- oribi_session: 2 hours
- oribi_user_guid: 7 months
LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)
LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on patentsmarter.com. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of patentsmarter.com.
Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
Personal Data processed: device information, Trackers and Usage Data.
Place of processing: United States – Privacy Policy.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lms_ads: 1 month
- lms_analytics: 1 month
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Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
Mailgun (Mailgun Technologies, Inc.)
Mailgun is an email address management and message sending service provided by Mailgun Technologies, Inc.
Personal Data processed: email address, first name, Trackers, Usage Data and various types of Data.
Place of processing: Germany – Privacy Policy.
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Remarketing and behavioral targeting
This type of service allows patentsmarter.com and its partners to inform, optimize and serve advertising based on past use of patentsmarter.com by the User.
This activity is facilitated by tracking Usage Data and by using Trackers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
Services of this kind usually offer the possibility to opt out of such tracking. In addition to any opt-out feature offered by any of the services below, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section "How to opt-out of interest-based advertising" in this document.
Meta Custom Audience (Meta Platforms Ireland Limited)
Meta Custom Audience is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of patentsmarter.com with the Meta Audience Network.
Users can opt out of Meta's use of Trackers for ads personalization by visiting this opt-out page.
Personal Data processed: email address and Trackers.
Place of processing: Ireland – Privacy Policy – Opt out.
Storage duration:
Facebook Remarketing (Meta Platforms Ireland Limited)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Meta Platforms Ireland Limited that connects the activity of patentsmarter.com with the Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out.
Storage duration:
LinkedIn Website Retargeting (LinkedIn Corporation)
LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of patentsmarter.com with the LinkedIn advertising network.
Personal Data processed: Trackers and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out.
Storage duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- lidc: 1 day
- lissc: 1 year
- lms_ads: 1 month
- lms_analytics: 1 month
How to manage preferences and provide or withdraw consent
There are various ways to manage Tracker related preferences and to provide and withdraw consent, where relevant:
Users can manage preferences related to Trackers from directly within their own device settings, for example, by preventing the use or storage of Trackers.
Additionally, whenever the use of Trackers is based on consent, Users can provide or withdraw such consent by setting their preferences within the cookie notice or by updating such preferences accordingly via the relevant consent-preferences privacy widget, if available.
It is also possible, via relevant browser or device features, to delete previously stored Trackers, including those used to remember the User’s initial consent preferences.
Other Trackers in the browser’s local memory may be cleared by deleting the browsing history.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
Locating Tracker Settings
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help patentsmarter.com to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
PATENTsmarter™
Owner: Gyde Balzer Carstensen
Banegårdspladsen 1, 9.
1570 København V
Denmark
CVR/VAT-nr. DK41037474
Owner contact email: hello@patentsmarter.com
Since the use of third-party Trackers through patentsmarter.com cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by patentsmarter.com.