Cookie Policy of Aliveda

Welcome to the cookie policy of Aliveda. This policy will help you understand what cookies and tracking technologies we use, how we use them and what your rights are in relation to it

Latest update: 6 March 2026

Introduction

This document informs Users about the technologies that help Aliveda to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with Aliveda.

For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.

Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.

Aliveda uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information – such as the presence of other Trackers - in the linked privacy policies of the respective third-party providers or by contacting the Owner.

Owner and Data Controller

Laboratori Aliveda Srl
Viale Karol Wojtyla, 19
56042 - Crespina Lorenzana (PI)
info@aliveda.com
+39 050 662674

Owner contact email: info@aliveda.com

How Aliveda uses Trackers

Necessary

Aliveda uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.

Trackers managed directly by the Owner

Aliveda

WooCommerce

Company: Aliveda

Personal Data processed: billing address +9

WooCommerce is a WordPress plugin used by Aliveda that allows the Owner to build and run an e-commerce website.

Personal Data processed:
  • billing address
  • data relating to the point of sale
  • email address
  • name
  • order ID
  • payment info
  • phone number
  • shipping address
  • Trackers
  • Usage Data
Service provided by:
  • Aliveda
Trackers duration:
  • wc_cart_created: indefinite
  • woocommerce_cart_hash: indefinite
  • woocommerce_items_in_cart: indefinite
  • woocommerce_recently_viewed: indefinite
  • wp_woocommerce_session_*: 2 days

Trackers managed by third parties

Google LLC

Google Tag Manager

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Tag Manager is a tag management service provided by Google LLC.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
accessiBe Ltd.

accessiBe accessWidget

Company: accessiBe Ltd.

Place of processing: Israel

Personal Data processed: Trackers +1

accessiBe accessWidget is a service that helps websites to comply with accessibility standards and is provided by accessiBe Ltd.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
iubenda srl

iubenda WayWidget

Company: iubenda srl

Place of processing: Italy

Personal Data processed: IP address +3

iubenda WayWidget is a service that helps websites to comply with accessibility standards and is provided by iubenda srl.

Personal Data processed:
  • IP address
  • page views
  • Trackers
  • Usage Data
Service provided by:
SiteGround Hosting Ltd.

SiteGround Hosting

Company: SiteGround Hosting Ltd.

Place of processing: United Kingdom

Personal Data processed: Trackers +1

SiteGround Hosting is a hosting service provided by SiteGround Hosting Ltd.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google LLC

Google reCAPTCHA

Company: Google LLC

Place of processing: United States

Personal Data processed: answers to questions +8

Google reCAPTCHA is a spam protection service provided by Google LLC. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • answers to questions
  • clicks
  • keypress events
  • motion sensor events
  • mouse movements
  • scroll position
  • touch events
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _GRECAPTCHA: duration of the session
  • rc::a: indefinite
  • rc::b: duration of the session
  • rc::c: duration of the session
  • rc::f: indefinite

Functionality

Aliveda uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.

Trackers managed by third parties

Mailing list or newsletter

Personal Data processed: email address +2

By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning Aliveda. Your email address might also be added to this list as a result of signing up to Aliveda or after making a purchase.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Meta Platforms, Inc.

WhatsApp Business Chat Widget

Company: Meta Platforms, Inc.

Place of processing: United States

Personal Data processed: answers to questions +11

WhatsApp Business Chat Widget is a service for interacting with the WhatsApp instant messaging app and platform provided by Meta Platforms, Inc.

Personal Data processed:
  • answers to questions
  • contents of the email or message
  • Data communicated while using the service
  • date of the message
  • first name
  • last name
  • phone number
  • profile picture
  • sender of the message
  • time the message was sent
  • Trackers
  • user content
Service provided by:

Experience

Aliveda uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.

Trackers managed by third parties

Google LLC

Google Fonts

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Fonts is a typeface visualisation service provided by Google LLC that allows Aliveda to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Google LLC

Google Maps Widget

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Maps is a maps visualisation service provided by Google LLC that allows Aliveda to incorporate content of this kind on its pages.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Intuit Inc.

Mailchimp Widget

Company: Intuit Inc.

Place of processing: United States

Personal Data processed: email address +2

The Mailchimp Widget is a service for interacting with the Mailchimp email address management and message sending service provided by Intuit Inc.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • cookies.js: duration of the session
Hotjar Ltd.

Hotjar Recruit User Testers

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

The Hotjar Recruit User Testers widget is a service for interacting with the Hotjar data collection platform provided by Hotjar Ltd. Hotjar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data
Service provided by:
Trackers duration:
  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionStorageTest: indefinite
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year
Elementor Ltd.

Elementor Form Widget

Company: Elementor Ltd.

Place of processing: Israel

Personal Data processed: Data communicated while using the service +2

Elementor Form Widget is a form builder for Elementor.

Personal Data processed:
  • Data communicated while using the service
  • Trackers
  • Usage Data
Service provided by:
Hotjar Ltd.

Hotjar surveys

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Data communicated while using the service +2

Hotjar surveys is a survey builder and data collection platform provided by Hotjar Ltd. Hotjar surveys may use cookies to track User behaviour. Users can Opt-Out of Hotjar surveys cookie tracking by visiting this opt-out page.

Hotjar surveys respects the Do Not Track option available in most modern browsers that, if activated, sends a special signal to stop tracking User activity. Users can find more information on how to enable Do Not Track for each supported browser here.

Personal Data processed:
  • Data communicated while using the service
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionStorageTest: indefinite
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year
  • hjActiveViewportIds: duration of the session
Hotjar Ltd.

Hotjar Poll & Survey Widgets

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

The Hotjar Poll & Survey Widgets are services that enable interaction with the Hotjar platform provided by Hotjar Ltd. Hotjar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data
Service provided by:
Trackers duration:
  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionStorageTest: indefinite
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

Measurement

Aliveda uses Trackers to measure traffic and analyze User behavior to improve the Service.

Trackers managed directly by the Owner

Aliveda

WooCommerce Order Attribution Tracking

Company: Aliveda

Personal Data processed: page views +3

WooCommerce Order Attribution Tracking is an analytics feature of WooCommerce that connects data from online orders to marketing activities, channels, or campaigns in order to measure their efficacy.

Personal Data processed:
  • page views
  • referral URL
  • Trackers
  • Usage Data
Service provided by:
  • Aliveda
Trackers duration:
  • sbjs_current: indefinite
  • sbjs_current: indefinite
  • sbjs_current_add: indefinite
  • sbjs_first: indefinite
  • sbjs_first_add: indefinite
  • sbjs_first_add: indefinite
  • sbjs_migrations: indefinite
  • sbjs_session: 30 minutes
  • sbjs_udata: indefinite
  • sbjs_udata: indefinite
  • store_notice*: indefinite

Trackers managed by third parties

Google LLC

Google Analytics 4

Company: Google LLC

Place of processing: United States

Personal Data processed: number of Users +3

Google Analytics 4 is a web analysis service provided by Google LLC (“Google”). Google utilizes the Data collected to track and examine the use of Aliveda, to prepare reports on its activities and share them with other Google services. Google may use the Data collected to contextualize and personalize the ads of its own advertising network. In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • number of Users
  • session statistics
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _ga: 2 years
  • _ga_*: 2 years
Hotjar Ltd.

Hotjar Heat Maps and Recordings

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +2

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd. Hotjar honours generic „Do Not Track” headers. This means the browser can tell its script not to collect any of the User's data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
  • various types of Data as specified in the privacy policy of the service
Service provided by:
Trackers duration:
  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionStorageTest: indefinite
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year

Marketing

Aliveda uses Trackers to deliver personalised ads or marketing content, and to measure their performance.

Some of the advertising services used by the Owner adhere to the IAB Transparency and Consent Framework, an initiative that facilitates responsible privacy practises across the digital advertising industry - providing Users with enhanced transparency and control over how their data are used for advertising tracking purposes. Users can customise their advertising preferences at any time by accessing the advertising preferences panel from within the cookie notice or via the relevant link on Aliveda.

Aliveda participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. Aliveda uses iubenda (identification number 123) as a Consent Management Platform.

Trackers managed by third parties

Microsoft Ireland Operations Limited

Microsoft Advertising

Company: Microsoft Ireland Operations Limited

Place of processing: Ireland

Personal Data processed: Trackers +1

Microsoft Advertising is an advertising service provided by Microsoft Corporation.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • MUID: 2 years
  • _uetmsclkid: 3 months
  • _uetmsclkid: indefinite
  • _uetsid: 1 day
  • _uetsid: indefinite
  • _uetvid: 2 years
  • _uetvid: indefinite
Google LLC

Google Ads conversion tracking

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Ads conversion tracking is an analytics service provided by Google LLC that connects data from the Google Ads advertising network with actions performed on Aliveda.

In order to understand Google's use of Data, consult their partner policy and their Business Data page.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • IDE: 2 years
  • test_cookie: 15 minutes
Hotjar Ltd.

Hotjar Form Analysis and Conversion Funnels

Company: Hotjar Ltd.

Place of processing: Malta

Personal Data processed: Trackers +1

Hotjar is an analytics service provided by Hotjar Ltd. Hotjar honours generic Do Not Track headers. This means your browser can tell its script not to collect any of your data. This is a setting that is available in all major browsers. Find Hotjar’s opt-out information here.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • _hjAbsoluteSessionInProgress: 30 minutes
  • _hjCachedUserAttributes: duration of the session
  • _hjClosedSurveyInvites: 1 year
  • _hjDonePolls: 1 year
  • _hjFirstSeen: duration of the session
  • _hjIncludedInSessionSample: 30 minutes
  • _hjLocalStorageTest: duration of the session
  • _hjMinimizedPolls: 1 year
  • _hjSession*: 30 minutes
  • _hjSessionRejected: duration of the session
  • _hjSessionResumed: duration of the session
  • _hjSessionStorageTest: indefinite
  • _hjSessionTooLarge: 1 hour
  • _hjSessionUser*: 1 year
  • _hjSessionUser_*: 2 years
  • _hjShownFeedbackMessage: 1 year
  • _hjTLDTest: duration of the session
  • _hjUserAttributesHash: duration of the session
  • _hjViewportId: duration of the session
  • _hjid: 1 year
Google LLC

Google Conversion linker

Company: Google LLC

Place of processing: United States

Personal Data processed: Trackers +1

Google Conversion linker is an analytics service provided by Google LLC that connects Data from the Google advertising services with actions performed on Aliveda. Depending on the setup of the service, such Data might also be used for retargeting purposes.

In order to understand Google's use of Data, consult Google's partner policy.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
AWIN AG

Awin Conversion Tracking

Company: AWIN AG

Place of processing: Germany

Personal Data processed: browser information +8

Awin Conversion Tracking is a service provided by AWIN AG that uses tracking methods, like pixels, to attribute conversions on Aliveda within the Awin affiliate network.

Personal Data processed:
  • browser information
  • clicks
  • currency
  • device information
  • purchase history
  • search history
  • time zone
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • AWSESS: duration of the session
  • AwinChannelCookie: 2 years
  • ServerAwinChannelCookie: 2 years
  • _aw_j_*****: 4 months
  • _aw_m_*****: 2 years
  • _aw_sn_*****: 2 years
  • aw*****: 2 months
  • awin_awc: 2 years
  • awin_source: 2 years
  • awpv*****: 1 day
  • bId: 2 years
Vertigo Media Group

Vertigo Media

Company: Vertigo Media Group

Place of processing: United States

Personal Data processed: email address +2

Vertigo Media is an email address management and message sending service provided by Vertigo Media Group.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Service provided by:
Trustpilot A/S

Trustpilot Automatic Feedback Service

Company: Trustpilot A/S

Place of processing: Denmark

Personal Data processed: email address +2

The Trustpilot Automatic Feedback Service is a message-sending service provided by Trustpilot A/S that automates the sending of email requests for product or service reviews based on specific Users’ actions performed on Aliveda.

Personal Data processed:
  • email address
  • Trackers
  • Usage Data
Service provided by:
AWIN AG

Awin

Company: AWIN AG

Place of processing: Germany

Personal Data processed: Trackers +1

Awin is a commercial affiliation service provided by AWIN AG.

Personal Data processed:
  • Trackers
  • Usage Data
Service provided by:
Trackers duration:
  • AWSESS: duration of the session
  • _D9J: 1 year
  • _aw_channel: 1 year
  • _aw_j_*****: 3 months
  • _aw_m_*****: 1 year
  • _aw_sn_*****: 1 year
  • _awc_*****: 1 year
  • adv_awc: 1 year
  • aw*****: 1 month
  • awc: 1 year
  • awin_source: 1 year
  • awpv*****: 1 day
  • bId: 1 year
  • lantern: 1 month
  • source: 1 year
  • xd_hash: indefinite

How to manage preferences and provide or withdraw consent on Aliveda

Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on Aliveda.

With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.

How to control or delete Cookies and similar technologies via your device settings

Users may use their own browser settings to:

  • See what Cookies or other similar technologies have been set on the device;
  • Block Cookies or similar technologies;
  • Clear Cookies or similar technologies from the browser.

The browser settings, however, do not allow granular control of consent by category.

Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:

Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).

How to opt out of interest-based advertising

Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.

The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.

Consequences of denying consent

Users are free to decide whether or not to grant consent. However, please note that Trackers help Aliveda to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, in the absence of the User's consent, the Owner may be unable to provide related features.