Personal Data processed for the following purposes and using the following services:

• • Advertising

    • Google Ads Optimized Targeting

      Personal Data: children; clicks; date of birth; education history; email address; first name; gender; homeownership status; household income; interests; last name; marital status; page views; Usage Data

    • Google Ads enhanced conversions

      Personal Data: address; answers to questions; contact details; Data communicated while using the service; date of birth; first name; last name; Trackers

    • Google Ads conversion tracking

      Personal Data: Trackers; Usage Data

  • Analytics

    • Google Analytics 4

      Personal Data: number of Users; session statistics; Trackers; Usage Data

    • WordPress Stats

      Personal Data: Trackers; Usage Data

    • Google Looker Studio

      Personal Data: city; company name; country; Data communicated while using the service; date of birth; device information; email address; first name; gender; geographic position; language; last name; password; phone number; profession; screenshots; Usage Data; username; VAT Number; workplace; ZIP/Postal code

  • Collection of privacy-related preferences

    • iubenda Consent Database

      Personal Data: Data communicated while using the service; IP address; Trackers

    • iubenda Privacy Controls and Cookie Solution

      Personal Data: IP address; Trackers

  • Contacting the User

    • Mailing list or newsletter

      Personal Data: email address; Trackers; Usage Data

    • Contact form

      Personal Data: city; company name; country; county; date of birth; email address; fax number; field of activity; first name; gender; last name; number of employees; phone number; physical address; profession; state; Tax ID; Trackers; Usage Data; User ID; various types of Data; VAT Number; website; ZIP/Postal code

  • Displaying content from external platforms

    • Google Fonts

      Personal Data: Trackers; Usage Data

  • Remarketing and behavioral targeting

    • Google Ads Remarketing

      Personal Data: Trackers; Usage Data

  • Spam and bots protection

    • Google reCAPTCHA

      Personal Data: answers to questions; clicks; keypress events; motion sensor events; mouse movements; scroll position; touch events; Trackers; Usage Data

  • Tag management

    • Google Tag Manager

      Personal Data: Trackers; Usage Data

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by any of the services listed in this document, Users may learn more on how to generally opt out of interest-based advertising within the dedicated section of the Cookie Policy.

Contact information

• • Owner and Data Controller

    MACART s.r.l.
    Via delle Montagne Rocciose 24
    00012 - Guidonia Montecelio (RM)
    P.IVA 06861761002

    Owner contact email: info@macart.it