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1-Click Shopify Installation, improved WayWidget, and more (July 2025)


We’ve been busy behind the scenes, and it’s time to share what’s new. From an effortless 1-Click Shopify Installation to a more robust and customizable accessibility widget coming soon — here’s what’s happening on the product front.   1-Click Shopify Installation Privacy Controls and Cookie Solution Adding iubenda’s cookie banner to your Shopify store is […]

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How agencies can grow with server-side tracking: drive better ROAS without compromising privacy


Client-side tracking is a common data monitoring method where the user’s browser interacts directly with third-party services. However, this type of tracking is becoming less reliable in terms of data accuracy and compliance with privacy regulations. This is primarily due to several issues: the rise of ad-blockers, security vulnerabilities, the limited lifetime of third-party cookies, […]

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WayWidget upgrade, improved teams, and a brand new Shopify app (June 2025)


This month’s highlights include an update to our WayWidget. Can’t wait to find out more? Let’s dive right in. Make your site more accessible with no extra code needed! Our AI-powered widget (formerly known as Accessibility Solution), designed to make your website more accessible with just a few clicks, is now WayWidget with a big […]

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Online Advertising: CNIL Prepares for Business Model Changes


With the announcement of the end of “third-party cookies” in Chrome next year, the business models of digital advertising are undergoing significant upheavals. In this context, CNIL commissioned an economic study to understand the possible consequences of this change and presents its main conclusions.The Role of Digital Advertising in the Future Digital advertising is set […]

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FTC Finalizes Order Against Avast: What This Means for Consumer Privacy


In a significant move to protect consumer privacy, the Federal Trade Commission (FTC) has finalized an order against Avast, a software provider, banning the company from selling or licensing web browsing data for advertising purposes. This decision comes as a settlement for charges that Avast and its subsidiaries misled consumers about their privacy protections while […]

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FTC Escalates TikTok Complaint to DOJ Over Alleged Children’s Privacy Violations


The US Federal Trade Commission (FTC) has escalated a complaint against TikTok and its Chinese parent company, ByteDance, to the Department of Justice (DOJ) over potential breaches of children’s privacy regulations. The FTC has stated that its investigation has revealed substantial evidence suggesting that the companies are either currently violating or are poised to violate […]

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