Server-Side Tracking
Categories
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6–9 minutesClient-side vs server-side tracking: what’s the difference?
See how client-side and server-side tracking differ, why browser tracking loses data, and how to choose the right setup for your campaigns.
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8–13 minutesMeta Conversions API (CAPI): what it is and how to set it up
If you run Meta ads, you’ve probably heard it’s a good thing to add the Conversions API to your Pixel setup. The reason is signal…
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10–15 minutesGoogle Tag Manager server-side tracking (sGTM): how it works and how to set it up
See how Google Tag Manager server-side tracking (sGTM) works, what it costs, and how to set it up with consent built in from the start.
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9–13 minutesIs server-side tracking GDPR compliant?
Server-side tracking changes where data is processed, not whether you need consent. See what the GDPR requires, and how to set up server-side properly.
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12–18 minutesHow to build a scalable first-party data strategy
Build a first-party data strategy that holds up in real browsers. What to collect, how consent affects volume, and where server-side tracking fits.
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16–24 minutesServer-side tracking: the complete guide for marketers
Your campaigns generate more data than ever, but is it reaching your reports? Ad blockers, browser restrictions, and consent gaps now intercept a meaningful slice…
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