iubenda vs OneTrust: Which platform is better for your business?
Compare scope, pricing, and platform model. See why teams from solo founders to global brands like WWF, Honda, and Save the Children choose iubenda over OneTrust.
Trusted by 2.5 million websites worldwide, from solo founders to global brands.
Why teams choose iubenda over OneTrust
A complete digital compliance suite, transparent pricing that scales to enterprise, and ISO 27001 certification.
Complete digital compliance suite
Cookie consent, legal documents, accessibility, data subject rights, and whistleblowing in one platform. No need to layer additional vendors.
Pricing built for any size
Plans that scale from €4.99/month to enterprise tiers, all published openly. Custom contracts available for enterprise needs, with no surprise add-on fees.
Accessible without a dedicated team
Guided setup that works whether or not you have a GRC team. From self-service deployments to enterprise multi-domain rollouts, iubenda fits how your team is set up.
ISO 27001 certified
Independently audited information security controls. The baseline many enterprises require during vendor review.
iubenda vs OneTrust: feature comparison
Terms & conditions generator
—
Not offered
Included, 15 languages
Multi-language legal documents
—
Manual translation required
Up to 27 languages
Dedicated accessibility tools
—
No dedicated product
Widget aligned with the EAA
Consent recovery features
—
Not offered
Surfaces extra consent opportunities
All-in-one digital compliance suite
—
Modular GRC, per-feature pricing
One subscription, full scope
Published, transparent pricing
—
Custom quote required
Plans from €4.99/month
Works without a GRC/technical team
—
Requires GRC/technical team
Works with or without a technical team
Cookie banner and consent collection
Customizable, with translations
Cookie scanning, blocking, categorization
In-depth auto-scan
Consent records and analytics
With optimization tools
Cookie consent paywall
Full and inline paywall options
IAB TCF support
IAB-validated CMP
Privacy policy generator
Tailored, 2,400+ clauses
Data subject rights management
Included, dedicated tool
Whistleblowing management
Included, dedicated tool
Register of processing activities (ROPA)
Auto-fills from your iubenda setup
See iubenda’s full compliance suite in action
Start with the free plan, no credit card required. Upgrade only when you need more.
Where iubenda stands apart
Superior coverage
Cookie consent, legal policies, accessibility, data subject rights, and whistleblowing in one platform. No separate vendors needed.
Setup & ease of use
Guided setup that scales from quick deployments to enterprise multi-domain rollouts. Configure through a walkthrough, a CMS plugin, or a script embed.
Customer support
Email, live chat, and forum support across all plans, plus an option for a personalized installation call.
Performance & reliability
Lightweight script that scores well on Google’s Core Web Vital for Interaction to Next Paint, protecting page speed and SEO.
Published, transparent pricing
Plans from €4.99/month to enterprise tiers, all published openly. Custom contracts available for enterprise needs.
ISO 27001 certified
Security and data handling backed by independent audit. The same controls enterprise procurement teams ask about.
The hidden cost of fragmentation
Compliance rarely sits in one place. Teams running OneTrust often need to add separate vendors for terms and conditions generation, dedicated accessibility tooling, and policy translation, capabilities not part of OneTrust’s native scope. The total cost of a multi-vendor stack, plus the maintenance overhead of managing it as regulations evolve, typically dwarfs the headline platform price.
iubenda covers cookie consent, legal documents, accessibility, and broader digital compliance in one subscription. One bill, one vendor, one platform as your business scales.
Pricing: published vs custom quote
iubenda publishes its plans openly. OneTrust uses an enterprise pricing model with custom quotes.
Free plan
Limited
Generous
Entry-level paid plan
From ~$827/month (per public aggregator data)
€4.99/month: up to 25K pageviews, standard policy, 1 language
Mid-tier
~$1,100+/month; regulation-specific compliance billed separately
€19.99/month: up to 50K pageviews, complete legal documents, all languages, geo-targeting
Enterprise tier
Custom quote required
€79.99/month: up to 150K pageviews, advanced legal documents, branding, Mobile SDK, analytics, consent recovery
Trusted worldwide
2.5+
million
Websites and apps using iubenda for cookie consent, legal documents, and broader digital compliance.
100+
countries
Countries where iubenda keeps businesses aligned with evolving privacy laws.
4.55
/5
Trustpilot rating, vs OneTrust’s 1.5/5. Independent user feedback tells the story.
Google-certified
CMP Partner
with Consent Mode built in.
IAB-validated CMP
with Transparency & Consent
Framework (TCF 2.3) support.
Switching from OneTrust?
No developer required.
Scan your site
iubenda’s scanner inventories your cookies and trackers automatically. Complete in minutes.
Embed iubenda
Add a script, a GTM template, or a CMS plugin. Google Consent Mode is set up automatically.
Move your data
Import existing OneTrust consent records via API or guided support. No collection downtime.
You’ll be in good company
The word on iubenda
Antonella F.
Alligator.it
“As a web communications agency and Google partner, we needed a fast, Google-certified solution to keep our sites compliant with privacy regulations and make our marketing perform well. We found all of this in iubenda’s Google-certified CMP. It’s easy to implement and does exactly what we need.”
Mirko Giuseppe C.
UpGrade!
“For developers and site owners, iubenda is indispensable. It’s a must for every website or app that respects its users’ data. We’ve been using iubenda since its early days: we’ve watched it grow and we’ve grown with them.”
Denis A.
dhenx.com
“I’ve been using iubenda to manage legal compliance for my website and my clients’ sites. The platform offers complete solutions for privacy policies, cookie policies, and terms of service, all GDPR-compliant. It’s simple to use and customer support is always ready to help. I recommend it to anyone managing an online business.”
Patrick A.
Hellenic Technologies
“At Hellenic Technologies, iubenda has been essential for delivering advanced compliance solutions to our clients. Their tools for server-side tracking with prior consent blocking help us meet strict GDPR standards. Integrating their CMP with our custom GTM implementations ensures no data is collected without explicit consent, keeping our clients secure and compliant.”
Ina T.
EVER*
“As a boutique marketing agency and Gold Partner of iubenda, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites for our clients quickly and reliably. The simple implementation saves us hours per project, and our clients benefit from knowing their sites are always legally protected. For us, iubenda is an integral part of our agency workflows.”
FAQs
What’s the difference between iubenda and OneTrust?
iubenda is an all-in-one digital compliance suite covering consent, legal documents, accessibility, data subject requests, whistleblowing, and monitoring in one platform. OneTrust is an enterprise GRC platform with privacy and AI governance modules, sold and priced separately. iubenda is built for businesses of any size; OneTrust is built for large enterprises with dedicated GRC and technical teams.
Is iubenda or OneTrust better for small businesses?
OneTrust is built for large enterprises with complex governance requirements and dedicated technical teams. iubenda fits small and mid-sized businesses well thanks to a simpler setup and accessible pricing, and also scales to enterprise. Small and mid-sized teams will find iubenda’s pricing model accessible from day one, with paid plans from €4.99/month, while OneTrust typically starts from around $827/month per public aggregator data.
How easy is OneTrust to set up?
OneTrust offers a powerful feature set, though setup typically benefits from technical expertise and prior CMP experience. The interface is built for enterprise GRC teams. Teams without dedicated technical resources may find configuration time-consuming. iubenda is designed for non-technical users, with guided configuration and an intuitive dashboard.
Does OneTrust affect website performance?
Independent reviews suggest performance can vary in complex multi-domain configurations, with some users reporting slower responsiveness in larger workflows. iubenda runs on a lightweight script that scores well on Interaction to Next Paint, a Google Core Web Vital, helping protect page speed and search ranking.
Can I switch from OneTrust to iubenda easily?
OneTrust offers a powerful feature set, though setup typically benefits from technical expertise and prior CMP experience. The interface is built for enterprise GRC teams. Teams without dedicated technical resources may find configuration time-consuming. iubenda is designed for non-technical users, with guided configuration and an intuitive dashboard.
How does iubenda handle accessibility compared to OneTrust?
iubenda offers a dedicated accessibility widget aligned with the European Accessibility Act. OneTrust addresses accessibility through its CMP rather than as a dedicated product, so teams needing a full accessibility toolset typically layer an additional vendor.
Is iubenda certified?
Yes. iubenda is ISO 27001 certified, with security and data handling backed by independent audit. The same controls enterprise procurement teams ask about during vendor reviews.
2.5 million websites already run on iubenda
Set up consent, policies, accessibility, and the rest of your compliance stack in minutes.
iubenda keeps pace with the rules automatically.