Our systems detect and respect the GPC signal automatically, helping you to comply with online privacy laws. Act now to avoid putting your business – and profit – at risk.
Simplifying the complex
Modern consumers are hyper-aware of how their personal data is used by websites online. And new and evolving data privacy laws are giving them more control to opt out of both the sale or sharing of their information, as well as the use of their data for cross-site targeted advertising.
Global Privacy Control, or GPC, is a browser or mobile device setting that indicates a consumer’s opt-out preferences automatically. Your role? To set up your website or app to honor the GPC opt-out signal, and fulfill the requirements of data privacy laws like the California Consumer Privacy Act (CCPA).
Big – and growing – brands trust us
Your business could be at risk
The CCPA, as amended by the CPRA, CPA, and CTDPA already require you to acknowledge GPC signals as a valid way for consumers to opt out of data sales/sharing and targeted advertising.
And so it’s important to act now as the list where GPC laws are taking effect is growing, with new online privacy laws coming into force in Delaware, Texas, Oregon, and Montana.
CPRA
The California Privacy Rights Act
Effective as of July 1, 2023
CPA
The Colorado Privacy Act
Effective as of July 1, 2024
CTDPA
The Connecticut Data Privacy Act
Effective from January 1, 2025
TDPSA
Texas Data Privacy and Security Act
Effective from January 1, 2025
MCDPA
Montana Consumer Data Privacy Act
Effective from January 1, 2025
OCPA
Oregon Consumer Privacy Act
Effective from January 1, 2026
DPDPA
Delaware Personal Data Privacy Act
Effective from January 1, 2026
When you ignore the importance of privacy signals like GPC, you risk more than just non-compliance – you risk your business’s credibility.
Simple, affordable GPC signal management
Now that GPC has been widely adopted, we’re among the few providers who are compatible with both the General Privacy Platform (GPP) and GPC. We simplify the online privacy compliance process without the need for time-wasting manual input.
Auto-detect GPC signal
Our systems detect and respect the GPC signal automatically.
Simplify opt-out
Make opt-out requests easy and eliminate the need for script tagging in our Privacy Controls and Cookie Solution.
Stay compliant
Online compliance laws can be hard to keep track of. We help you stay on top of the legalities.
A full online privacy service
Beyond GPC, get on the road to compliance with an all-in-one lawyer-backed solution that covers your privacy and cookie policy, privacy controls and cookie banners, terms and conditions, and consent preferences.
Comply with global online privacy laws
Our products are in line with the strictest privacy requirements in the world: EU & UK GDPR, EU ePrivacy, US privacy laws like CPPA+CPRA, VCDPA (and more).
Google-Certified Partner and IAB validated
Our Google Consent Mode support is automatic – we’re a proud Google CMP Partner. We’re also IAB validated, making our solution compatible with the latest version of the Transparency & Consent Framework: IAB TCF 2.2.
Whether you’re a website owner or a digital marketer, understanding and complying with these privacy signals is more critical than ever. Don’t let a lack of awareness or the complexity of privacy laws put your operations at risk.
