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Facebook Custom Audience and the GDPR – How to be compliant


What is Facebook Custom Audience?

Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. that connects the activity of this Application with the Facebook advertising network.

It allows you and your partners to inform, optimize and serve advertising based on past use of your website by the User.

This activity is facilitated by tracking Usage Data and by using Cookies and other Identifiers to collect information which is then transferred to the partners that manage the remarketing and behavioral targeting activity.

Users can opt out of Facebook’s use of cookies for ads personalization by visiting this opt-out page.

Do I need a Privacy Policy if I use Facebook Custom Audience on my website or app?

Yes, you do.

If you use Facebook Custom Audience, then add this service to your privacy policy. The Personal Data collected are cookies and email address as specified in the privacy policy of the service.

Do I need a Cookie Policy if I use Facebook Custom Audience on my website or app?

Yes, you do.

Facebook Custom Audience installs cookies on your visitors’ devices, as stated in their Privacy Policy. Therefore, you’ll need a Cookie Policy as well.

Not sure if your website is installing cookies?
Check out our guide to identify the cookies your site installs in browsers.

→ How to generate a Cookie Policy in 10 seconds

Do I need a Cookie Banner if I use Facebook Custom Audience on my website or app?

In general, websites that use third-party cookies as well as their own cookies for tracking and analytics must comply with the law and to do so are required to obtain the user’s express consent.

If you operate in the EU or could potentially have EU users, you need to comply with the Cookie Law.

Our Privacy Controls and Cookie Solution complies with provisions of the Cookie Law; it allows you to easily inform users, facilitate their consent and includes the option to preemptively block any scripts that could install cookies prior to consent (required in many EU countries).

→ Discover iubenda Privacy Controls and Cookie Solution
Quickly generate a fully customizable cookie banner, seamlessly collect consent, and implement prior blocking with asynchronous re-activation.

How to Create a GDPR Privacy and Cookie Policy for Facebook Custom Audience

With iubenda, you can easily declare which services your website uses to collect data. You can find the “Facebook Custom Audience” service in the “Remarketing and behavioral targeting” section of our Privacy and Cookie Policy Generator.

Not sure what services to select and add to your privacy policy?
Scan your website using the Site Scanner feature of iubenda and get a list of all services used on your website right away.

Trusted by 60.000 clients, iubenda is the easiest and most professional way to generate and manage privacy & cookie policies and terms & conditions, to store and manage user consent, and to comply with the ePrivacy (Cookie Law), the GDPR and the CCPA.