Do you need to use newsletter sign-up forms? Do you want to send marketing emails?
These are scenarios where you need to collect consent from users. Let’s look at one common mistake that may result in non-compliance (and ultimately, fines!).
Do not make this mistake ❌
If many remember to collect consent for their marketing forms, there’s an additional step that is usually left out but equally important…
👉 Don’t forget to keep proof of consent collected!
GDPR not only sets the rules for how to collect consent, but also requires companies to keep a record of these consents. It means that you must be able to provide proof of the following:
- when and how you got consent, and
- what users were told at the time.
Looking for a simple and compliant way to manage consent for newsletter subscriptions?
Try our Newsletter Opt-in Booster 👉 it adds a customizable signup form to your site, allowing you to collect and manage consent through a double opt-in process for a more engaged and responsive audience.
Activate nowHow do I fix this? ✅
This is quite technical, so the best way to fix this is to use dedicated software.
🚀 The iubenda Consent Database simplifies the process of making your forms GDPR-compliant by helping you to:
- easily store proof of consent, and
- manage consent and privacy preferences.
💡 Expert Tip
With our Consent Database, you can look at each individual subscriber, see when they opted in, and which form they used to do so.