Welcome to iubenda’s branding guidelines. These guidelines are intended to provide our fellow team.blue brands with comprehensive and easily accessible guidance to promote iubenda’s suite of products. This will provide you with the opportunity to offer valuable privacy and legal compliance solutions to businesses and website owners.

These guidelines are designed to maintain brand integrity and provide accurate information to your audience. The mentioned practices will aid you not only in promoting our services to your customers, but also in providing an added service to your customers. Therefore, please follow these guidelines when creating content or sending information about our products.

Why iubenda?

iubenda is a leading provider of online privacy and legal compliance solutions. Founded in 2011, iubenda offers a range of tools and services to help businesses and website owners navigate the complex landscape of privacy regulations and data protection laws.

Our solutions are designed to help businesses meet the legal requirements for handling personal data and to enhance transparency and trust with their users.

🔄 Comprehensive solution: Easily comply with privacy regulations using our comprehensive solution. Our platform adapts to your specific requirements, whilst allowing your website or app to attain compliance with changing legal demands.

🌐 Widespread reach: Our products conform to several privacy regulations. Our international team of lawyers and support for multiple languages cater to a global audience.

✅ Plug-and-play convenience: Benefit from a single-dashboard management system, intuitive site scanner, pre-generated clauses, and non-compliance alerts that allow you to stay compliant with ease.

🗣 Trusted worldwide: Established in 2011 as one of the first providers offering online compliance solutions, join thousands of satisfied customers who trust iubenda to deliver reliable and effective solutions for their compliance needs.

🤝 Reliability and support: iubenda provides step-by-step guidance and detailed documentation, making it easy to navigate complex legal requirements. Our responsive support channels are available to ensure assistance is readily accessible whenever needed.

Operative Jurisdictions

Organizations that operate in multiple jurisdictions, such as those with business activities in the European Union, Switzerland, the United States, and Brazil, need to navigate and comply with the relevant laws to ensure adequate data protection practices across their operations.

Here is a quick summary:

🇪🇺 The GDPR: A European Union regulation that applies to all organizations handling the personal data of EU residents. It grants individuals greater control over their personal information and establishes rules for data controllers and processors regarding data protection, consent, transparency, and the rights of data subjects. It imposes strict obligations on organizations, including implementing privacy policies, obtaining explicit consent for data processing, and implementing security measures to protect personal data.
🇪🇺 The Cookie Law refers to the ePrivacy Directive: Separate from the GDPR but closely related, it specifically addresses the use of cookies and similar tracking technologies on websites and requires organizations to obtain users’ informed consent before placing non-essential cookies on their devices. The law aims to protect users’ privacy by giving them control over the information collected by cookies and other tracking tools.
🇬🇧 UK GDPR: As a former EU member state, the UK had adopted the GDPR. Upon its departure from the EU, the UK formulated its own data protection legislation based on the GDPR. This legislation, adjusted to meet UK’s specific needs, came into effect in January 2021 and is commonly referred to as the UK GDPR. It outlines data processing principles, lawful grounds, and imposes obligations on data handlers. It also provides compensation rights to data subjects. However, proposed governmental reforms such as the UK’s planned Data Reform Bill are in the pipeline and may lead to future divergence.
🇨🇭 The Swiss Federal Act on Data Protection (nFADP): Switzerland’s national data protection legislation governs the processing of personal data by both private and public entities within Switzerland. The nFADP aims to align Switzerland’s data protection practices with international standards, including aspects of the GDPR. It sets out requirements for data processing, consent, data subject rights, and security measures.
🇺🇸 United States: Consumer rights and enforcement across the United States vary from state to state, resulting in a patchwork of regulations and legal frameworks. Unlike countries with comprehensive federal data protection laws, such as the European Union’s General Data Protection Regulation (GDPR), the United States relies on a combination of federal laws and state-specific legislation to protect consumer rights.
🇧🇷 The LGPD: Brazil’s comprehensive data protection law. It was inspired by the GDPR and came into effect in September 2020. The LGPD aims to protect individuals’ personal data by establishing rules for its collection, processing, and transfer. It grants rights to data subjects, imposes obligations on data controllers and processors, and provides for regulatory enforcement. Similar to the GDPR, the LGPD emphasizes transparency, consent, and individuals’ control over their personal data.

💡 For your guidance, our team of lawyers has created products in line with legal developments in the following jurisdictions:

Italy, France, Germany, Netherlands, Spain, Denmark
- Sweden (coming soon)
- Greece (coming soon)
- Poland (coming soon)
United Kingdom
Switzerland
United States: California, Virginia, Colorado, Connecticut and Utah, Texas, Oregon, and Montana
Brazil
Australia (under review)

We recommend, however, that your customers seek the assistance of a lawyer in their jurisdiction, should they wish to clarify any privacy-related compliance issues.

Our Products

iubenda offers a range of products and services designed to help businesses and website owners achieve compliance with privacy laws and regulations. Here is a summary of iubenda’s solutions:

Privacy and Cookie Policy Generator: This tool allows users to easily generate customized privacy and cookie policies for their websites. It takes into account factors like the user’s location and applicable privacy laws to create comprehensive and compliant policies.
Privacy Controls and Cookie Solution: iubenda provides a cookie consent management solution that helps businesses comply with cookie regulations. It allows website owners to create and customize cookie banners, automatically block scripts that may install cookies/trackers, obtain user consent, and manage their website’s cookie preferences.
Terms and Conditions Generator: With this tool, users can generate terms and conditions tailored to their specific business needs. The generator covers various legal aspects, including disclaimers, limitations of liability, and intellectual property rights.
Consent Database: iubenda’s Consent Database enables businesses to collect, store, and manage user consents in compliance with privacy regulations. It provides a simple and transparent way to obtain and document user consent for data processing activities.
Whistleblowing Management Tool: A solution designed to streamline the management of whistleblower reports in alignment with the EU Whistleblower Directive. It features an easy-to-use reporting form, anonymous reporting options, and a sophisticated dashboard for real-time updates and processing of reports.
Newsletter Opt-in Booster: A practical tool designed to steadily grow your mailing list through a customizable newsletter subscription form on your site. It features a double opt-in process to ensure genuine signups, full customization options to match your brand, and seamless integration with iubenda’s products for quick activation and management.
Data Subject Rights Management Tool: An effective platform that simplifies handling of privacy rights requests in compliance with global regulations like GDPR. It streamlines the process with an easy-to-embed form, automated workflows, and a centralized dashboard for managing all requests. This tool offers comprehensive coverage for various types of requests, including access, rectification, erasure, and data portability.
Register of Data Processing Activities: iubenda offers a comprehensive platform to assist businesses in managing their privacy practices. It includes features such as data mapping, privacy policy updates pursuant to the platform, and user rights management, enabling businesses to maintain an ongoing commitment to privacy compliance.

These products and services are designed to simplify the process of legal compliance and enhance transparency for businesses handling personal data. iubenda’s offerings cater to a wide range of businesses, from small startups to large enterprises, helping them navigate the complexities of privacy regulations and demonstrate their commitment to protecting user data.

In addition to the above, iubenda also provides the possibility of scanning your customers’ websites for the purposes of detecting compliance issues.

Our Languages

Our products are available in the following languages:

English (US and UK), Italian, French, German, Dutch, Spanish, Portuguese / Portuguese-Brazilian, Danish and Russian

We continuously strive to adapt our products to more languages and will notify you once any further localization updates take place.

In addition, our customer support service is available in these languages:

Bulgarian (partial), Catalan (partial), Czech, Danish, Dutch, English (UK), English (US), French, German, Greek, Italian, Polish, Portuguese, Portuguese (BR), Romanian (partial), Russian, Spanish, and Swedish.

Guidelines

📌 Legal consequences

If our product features are not genuinely promoted, legal repercussions may follow, whether it is in the form of fines imposed by data protection authorities or disgruntled customers seeking damages for privacy violations, among others. Moreover, irreprehensible reputational damage may ensue as a result, both to our brand and yours.

It is crucial to follow these guidelines, as promotional material should contain a clear reflection of iubenda’s products. Using certain wording that could mislead your customers or proposing features that do not exist, could heavily compromise the integrity of iubenda’s products.

iubenda will not be held liable for any misuse of our products pursuant to misleading promotional material or any other form of misrepresentation from your end.

📌 Honest representation of our products

The use of certain words in promotional material could lead your customers astray, therefore an honest depiction of our products is imperative.

It is important to:

stick to existing product features;
- our products do not replace the requirement to seek legal advice
- our posts do not substitute legal advice
- automatic compliance and 0% risk of being fined are not guaranteed
- self-updating features are not existent in our product
add a disclaimer to make it clear that you are not acting as a legal expert and you are not providing any legal advice through the promotion of our products;
ensure that no laws are broken while promoting our products;
ensure that no violation of iubenda’s terms and conditions takes place.

👉 The benefits of using our products should be explained without exaggerating the qualities of the product. It is important that the customer does not misunderstand our solutions or consider them as a substitution for legal advice.

📌 Communication is key

When promoting iubenda’s products, as above mentioned it is important that a realistic and accurate picture of our products is given. Below are a few tips that may guide you in creating promotional material while highlighting what should be explicitly avoided.

✅	❌
It is advisable to use words that do not have the effect of misleading your customers into thinking that they are fully compliant just because they use iubenda’s systems.	Definitive statements such as “A complete set of GDPR compliance solutions” should be avoided. The use of terms such as “complete, full, total,” in reference to compliance aspects may give your customer the idea that it is enough to activate a solution to do away with any legal issues. This may not necessarily be the case.
It is suggested to use wording such as “iubenda helps in keeping documents updated by notifying you about major changes in legislation.”	Using words such as “automatically adapt to the changes in the law” may not be the right option since legal updates are dependent on legal research and therefore do not take place automatically, but only once our features are updated.
The phrase “help to be compliant” is generally more suitable in any given scenario.	Avoid terms such as “ensure” as this has strong legal implications which may lead your customer to believe that the compliance solution is foolproof.
It is preferable to avoid sentences concerning “liability” altogether.	Sentences such as “protected from liabilities” should not be availed of since “liability” can arise from various different factors that often cannot be identified or resolved simply by using iubenda’s solutions.
It is suggested to omit references to “fines” or “government inspections”.	Using statements such as “you no longer risk fines in case of government inspections” should be avoided since there is no guarantee whether or not a government inspection can take place and what the ensuing result would be.

Whilst the wording of our generator database has been crafted by lawyers, thereby allowing your customers to generate legal documents in a self-serviced manner, we still advise that your customers seek legal advice before going live with any of iubenda’s solutions.

Indeed, since customers have to select the right options and make the correct choices to reflect their specific circumstances, therefore iubenda cannot assume responsibility for any incorrect or misunderstood choices made by your customers.

📌 Promotional Dos & Dont’s

We appreciate your efforts in promoting our products. Below you can find a number of examples that may serve to guide you in terms of what is acceptable and what is not.

Dos ✅

Dont’s ❌

We are here to help

In case of doubt, feel free to reach out to us, and we will carry out a legal quality review of any promotional material that your teams create. We are happy to help every step of the way.

About us

Attorney-level solutions to make your websites and apps compliant with the law across multiple countries and legislations.

iubenda’s Branding Guidelines