Performance-first compliance for advertisers
A Google-certified CMP with Consent Mode v2 for advertisers who can’t afford blind spots. Keep tracking and optimizing, even when users say “no.”
Big brands. Bigger trust.
From fresh startups to household names, 150,000+ companies already rely on iubenda.
Why advertisers are stuck
Advertisers depend on data signals to measure, target, and optimise. Privacy laws are breaking that chain, and performance with it.
Conversions vanish
When users refuse cookies, you lose visibility into what’s driving sales.
Optimization stalls
Without consent data, Google can’t optimize bids, so your budget burns faster for weaker results.
Revenue bleeds quietly
Campaigns still run, but accuracy tanks and targeting weakens. The loss adds up quietly.
Accounts risk suspension
No certified CMP? Google can suspend your EU/UK campaigns. Your ads go dark.
Recover the clicks you thought were gone
Compliance doesn’t have to kill performance. With our Google-certified setup, your campaigns stay active, accurate, and profitable.
Consent Mode built in
Your banner auto-syncs with Google. No manual setup, no stress.
Recover up to 65% of “lost” conversions
When users reject cookies, Google’s modeling fills the gaps, so you still see the full picture.
Data you can trust
Accurate, privacy-safe insights that keep your campaigns both measurable and profitable.
Smarter insights, less guesswork
Google’s privacy-first modeling keeps your reports clean, connected, and reliable.
Up and running in minutes, not months
Three simple steps, and your data’s back where it belongs: driving results.
Set up your banner
Auto-configure in seconds, or customize every detail.
Drop it on your site
Install via code, GTM, or plugin, whichever’s fastest.
Recover your insights
Google’s modeling fills the gaps instantly, even when users say no.
Already activated Consent Mode?
Make sure it’s firing properly and tracking what matters.
Why iubenda?
Because you don’t need another tool. You need ads that keep performing, even when the rules change.
Quick setup
Go live in minutes. No dev queues, no bottlenecks, no lost campaigns.
Geo-smart banners
Your banners adapt automatically to each user’s location, so your setup stays relevant wherever they are.
Consent handling your way
Basic or Advanced, both protect signals while respecting user choices.
Trusted at scale
150,000+ businesses rely on iubenda to make compliance practical, not painful.
The word on iubenda
Ina T.
EVER*
“As a Gold Partner of iubenda, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites quickly and without legal pitfalls. The simple implementation saves us hours per project, while our clients get websites that stay up-to-date and legally protected. iubenda is integral to our agency workflows.“
Ignazio M.
power2Cloud
“iubenda helps every business to overcome online legal compliance challenges successfully, in the simplest and fastest possible way. Even compliant server-side tracking that supports Google Consent Mode v2 in just a few clicks!”
Marika P.
E-leva
“As a web agency working with European and international markets with different regulations, iubenda simplifies consent management significantly. It helps us make each site compliant with the specific regulatory requirements of its market. It’s the perfect solution for cookie and web privacy management.”
Marco Z.
Studio Indaco
“As a web agency, we relied on iubenda to guarantee our clients the ability to comply with GDPR in a simple, secure and efficient way. Their status of Google-certified partner and integration with Google Tag Manager are certainly a very important plus for our web marketing activities.”
Patrick A.
Hellenic Technologies
“At Hellenic Technologies, our partnership with iubenda has been essential for delivering advanced compliance solutions. iubenda’s server-side tracking with prior consent blocking and CMP integration with GTM enable strict GDPR and ePrivacy compliance while ensuring no data is collected without explicit user consent.”
Your questions, answered
When did Google start requiring Consent Mode v2?
Consent Mode v2 rolled out in 2023. Since March 2024, running Google Ads in the EU/UK is mandatory.
What exactly does Consent Mode v2 do?
It adjusts how Google tags behave based on user consent and uses modeling to recover lost conversions when users opt out of cookies.
What’s the EU User Consent Policy (EUUCP)?
It’s Google’s way of enforcing EU privacy rules (like GDPR and the ePrivacy Directive). If you want to run ads in Europe, you need to comply, which means collecting valid consent through a certified CMP.
What’s a Google-certified CMP, and why does it matter?
Google only trusts certain providers (like iubenda) to deliver the consent signals it needs. Without a certified CMP, your campaigns can be restricted or stopped.
Do I really need a CMP at all?
If you advertise to EU/UK users, yes. It’s the only way to collect consent legally and keep your campaigns running.
Is Google Consent Mode support included in all iubenda plans?
Yes. It’s built into every plan. Even the free one.
Protect your ads. Protect your revenue.
In minutes, you’ll have Consent Mode v2 live and your campaigns back on track.