Cookie preferences are the choices that users make regarding the types of cookies a website can place on their devices. These preferences allow users to accept, reject, or customize which cookies are installed when they visit a website.
Cookie preferences typically include options such as:
- Accepting all cookies
- Rejecting all cookies
- Selecting specific categories of cookies to allow or block, such as:
- Strictly necessary cookies, essential for website functionality.
- Functional cookies, which store user settings like language or location.
- Statistics cookies, which collect anonymized data on website usage.
- Marketing or targeting cookies, which track user data for personalized ads.
How to change cookie preferences on a website
You can change cookie preferences in two main ways: using the website’s cookie banner or via your browser.
1. Using the website’s cookie banner
If a website uses cookies, it should have a cookie banner in place for consent management. Usually, consent management solutions allow you to edit your cookie preferences at any time.
If you want to change your preferences after initially giving consent, you should look for the button that reopens the cookie banner. It is often located at the bottom of the page or in the footer, near the privacy policy section.
Clicking this will reopen the cookie consent banner, allowing you to update your choices.
2. Changing cookie preferences via your browser settings
You can also control cookies through your web browser settings, either globally or for specific sites. This method varies by browser but generally involves:
- Opening your browser’s settings or preferences menu.
- Navigating to the privacy or security section.
- Finding the cookies or site permissions settings.
- Choosing to allow, block, or clear cookies, including options to block third-party cookies or all cookies.
Learn more about cookies
👉 What are the Different Types of Internet Cookies?
👉 Cookie banner – Do you need one and how can you get a cookie notice for your website?
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