Google-certified CMP, built for publishers
Boost consent rates, keep ads live, and protect revenue with full support for TCF v2.2 and Consent Mode v2.
Big brands. Bigger trust.
From fast-moving startups to global enterprises, over 150,000 businesses already use iubenda to make compliance practical.
No consent, no targeting, no revenue
For publishers, every lost signal is lost money. When your CMP isn’t certified or properly configured, here’s what happens:
Ads get blocked
Google requires certified CMPs with TCF 2.2 + Consent Mode v2. Without one, ads can be restricted or accounts suspended.
Targeting disappears
No consent means no remarketing, no conversion tracking, and lower-value campaigns.
Revenue slows to a crawl
Clunky banners delay ad serving, hurting viewability and click-through rates.
Missed consents = missed income
If users reject or if your banner fails to load, impressions don’t monetize. Without recovery features, that’s revenue gone.
A CMP built to protect publisher revenue
Consent rules are getting tougher, so we built ours to keep campaigns active, monetization safe, and publishers firmly in control.
Covers the latest industry requirements
The standards every ad partner demands (TCF v2.2, GPP, GPC). Baked in, handled for you.
IAB TCF + GPP & GPC support
Stay ahead of the latest compliance norms and enhance user experience and consent rates.
A Google-certified CMP
Publishers using AdSense, Ad Manager, or AdMMob will soon need a Google-certified CMP under the IAB’s TCF to show ads in the EEA and UK. We also support Google Consent Mode.
Get better results on every device
Built-in features that make every impression work harder.
Win back lost consents
Rejection recovery turns “no” into “yes” without annoying users.
Fast banners, faster ads
Our CMP ranks among the fastest in the market. No lag, no lost impressions.
Made for apps too
SDK support for Android and iOS keeps your mobile ad revenue flowing.
Smarter banners. Higher opt-ins.
The right banner doesn’t nag, it converts. We help you design consent flows that respect users and lift opt-in rates.
Themes that fit
Match banners to your site and device for a smoother user experience and better trust.
Test what works
A/B testing lets you try layouts and language to see what actually drives opt-ins.
Cookie paywall
Gate premium content behind consent where legally allowed. No confusion, no loopholes.
Smarter optimization
AI-powered tweaks keep improving banner performance over time.
Built-in accessibility
WCAG-compliant banners ensure every visitor can respond, boosting consent across all audiences.
Consent rates = ad revenue
For publishers, every consent (or rejection) impacts impressions, targeting, and CPMs. We monitor your consent rates in real time and show you exactly where performance and revenue are slipping, so you can fix issues before they hit your bottom line.
Real-time alerts
Hourly scans flag dips in consent rates or new services added to your site, so you never lose revenue without knowing why.
Actionable reports
Benchmark your consent performance, track bounce rates, and optimize banners to protect every impression.
The word on iubenda
Ina T.
EVER*
“As an iubenda Gold Partner, we use the Privacy Controls and Cookie Solution to create GDPR-compliant websites quickly and without legal pitfalls. The simple implementation saves us hours per project, while our clients get websites that stay up-to-date and legally protected. iubenda is integral to our workflows.”
Ignazio M.
power2Cloud
“iubenda helps every business to overcome online legal compliance challenges successfully, in the simplest and fastest possible way. Even compliant server-side tracking that supports Google Consent Mode v2 in just a few clicks with a certified partner like power2Cloud!”
Antonella F.
Alligator.it
“As a web communications agency and Google partner, we needed a fast, easy-to-implement, and Google-certified solution for our sites not only to keep them always compliant with privacy regulations but also to make our marketing actions perform well. We found all of this in iubenda’s Google-certified CMP.”
Nicola Z.
DevClimb
“Our experience with iubenda has been positive across the board; iubenda is excellent for managing our online compliance needs.”
Lorenzo L.
Corilla
“We’ve been working with iubenda for 8 years. It was originally a solution to the privacy issues related to contact forms; now, with international advertising campaigns and advanced tracking systems, it has become our reference software for all GDPR compliance. It’s also thanks to them that today Corilla offers complete privacy coverage alongside our digital products and strategies, guaranteeing fast and up-to-date solutions.”
Your questions, answered
Do I really need TCF v2.2?
If you’re running AdSense, Ad Manager, or AdMob in the EU/UK, yes. Google makes it mandatory. No TCF = no personalized ads = lower CPMs and possible account restrictions.
Can I test iubenda before I commit?
Yes. All plans include a 14-day money-back guarantee. If it’s not for you, simply cancel within 14 days for a full refund.
Will it mess with my current setup?
Nope. Flip on TCF support in your dashboard, drop in the script, and your ads keep running.
What if I switch from another CMP?
No problem. We’ll migrate your existing consents to ensure users aren’t prompted with another pop-up. You keep your data, and your audience doesn’t notice a thing.
Do publishers get real support?
Yes, especially Enterprise publishers. You get a dedicated account manager and priority support, so you’re not left chasing tickets when ads are on the line.
Higher consent rates. Higher revenue.
Every lost consent cuts into your ad revenue. Our CMP helps you win them back.