Cookie Policy of isendu
This document informs Users about the technologies that help isendu to achieve the purposes described below. Such technologies allow the Owner to access and store information (for example by using a Cookie) or use resources (for example by running a script) on a User’s device as they interact with isendu.
For simplicity, all such technologies are defined as "Trackers" within this document – unless there is a reason to differentiate.
For example, while Cookies can be used on both web and mobile browsers, it would be inaccurate to talk about Cookies in the context of mobile apps as they are a browser-based Tracker. For this reason, within this document, the term Cookies is only used where it is specifically meant to indicate that particular type of Tracker.
Some of the purposes for which Trackers are used may also require the User's consent. Whenever consent is given, it can be freely withdrawn at any time following the instructions provided in this document.
Isendu uses Trackers managed directly by the Owner (so-called “first-party” Trackers) and Trackers that enable services provided by a third-party (so-called “third-party” Trackers). Unless otherwise specified within this document, third-party providers may access the Trackers managed by them.
The validity and expiration periods of Cookies and other similar Trackers may vary depending on the lifetime set by the Owner or the relevant provider. Some of them expire upon termination of the User’s browsing session.
In addition to what’s specified in the descriptions within each of the categories below, Users may find more precise and updated information regarding lifetime specification as well as any other relevant information — such as the presence of other Trackers — in the linked privacy policies of the respective third-party providers or by contacting the Owner.
How isendu uses Trackers
Necessary
Isendu uses so-called “technical” Cookies and other similar Trackers to carry out activities that are strictly necessary for the operation or delivery of the Service.
Trackers managed by third parties
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Shopify (Shopify International Limited)
Shopify is a platform provided by Shopify Inc. that allows the Owner to build, run and host an e-commerce website.
Personal Data processed: billing address, email address, first name, last name, shipping address, Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: Ireland – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- _ab: 3 years
- _customer_account_shop_sessions: 1 month
- _identity_session: 3 years
- _master_udr: duration of the session
- _merchant_essential: 2 years
- _orig_referrer: 14 days
- _pay_session: duration of the session
- _s: 30 minutes
- _secure_admin_session_id: 4 months
- _secure_admin_session_id_csrf: 4 months
- _shopify_country: duration of the session
- _shopify_d: duration of the session
- _shopify_essential: 2 years
- _shopify_essential_: 2 years
- _shopify_evids: duration of the session
- _shopify_fs: 1 year
- _shopify_m: duration of the session
- _shopify_s: 30 minutes
- _shopify_test: 1 minute
- _shopify_tm: duration of the session
- _shopify_tw: duration of the session
- _storefront_u: 1 minute
- _tracking_consent: duration of the session
- _y: 1 year
- auth_state_*: 25 minutes
- c: 2 years
- cart: 14 days
- cart_currency: 14 days
- cart_ver: 14 days
- checkout_queue_checkout_token: 2 years
- checkout_queue_token: 2 years
- checkout_session_token: 21 days
- checkout_worker_session: 3 days
- customer_account_new_login: 20 minutes
- customer_account_preview: 7 days
- customer_auth_provider: indefinite
- customer_auth_session_created_at: indefinite
- discount_code: duration of the session
- keep_alive: duration of the session
- localization: 14 days
- login_with_shop_finalize: 5 minutes
- master_device_id: 2 years
- shopifyChatData: duration of the session
- shopify_pay: 2 years
- source_name: indefinite
- storefront_digest: 2 years
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Google reCAPTCHA (Google Ireland Limited)
Personal Data processed: answers to questions, clicks, keypress events, motion sensor events, mouse movements, scroll position, touch events, Trackers and Usage Data.
Place of processing: Ireland – Privacy Policy.
Trackers duration:
- _GRECAPTCHA: duration of the session
- rc::a: indefinite
- rc::b: duration of the session
- rc::c: duration of the session
- rc::f: indefinite
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iubenda Consent Database (iubenda srl)
The iubenda Consent Database allows to store and retrieve records of Users’ consent to the processing of Personal Data, and information and preferences expressed in relation to the provided consent.
In order to do so, it makes use of a Tracker that temporarily stores pending information on the User’s device until it is processed by the API. The Tracker (a browser feature called localStorage) is at that point deleted.
Personal Data processed: Data communicated while using the service and Trackers.
Legal basis for processing: Legal obligation.
Place of processing: Italy – Privacy Policy.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Trackers duration:
- ConS JS library localStorage (IUB_DATA): indefinite
- cookie _iub_previous_preference_id: 2 years
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iubenda Privacy Controls and Cookie Solution (iubenda srl)
The iubenda Privacy Controls and Cookie Solution allows the Owner to collect and store Users’ preferences related to the processing of personal information, and in particular to the use of Cookies and other Trackers on isendu.
Personal Data processed: Trackers.
Legal basis for processing: Legal obligation.
Place of processing: Italy – Privacy Policy.
Data retention period: Keeping the Data for the time necessary to fulfill the purpose.
Trackers duration:
Other Trackers
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Kinsta (Kinsta Inc.)
Kinsta is a cloud hosting service provided by Kinsta Inc.
Personal Data processed: various types of Data as specified by the privacy policy of the service.
Place of processing: United States - Privacy Policy.
Legal basis for processing: Contract.
Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).
Functionality
Isendu uses Trackers to enable basic interactions and functionalities, allowing Users to access selected features of the Service and facilitating the User's communication with the Owner.
Trackers managed by third parties
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HubSpot Live Chat (HubSpot Inc.)
HubSpot Live Chat, provided by HubSpot Inc., is an interaction service that allows isendu to provide assistance and support to the User.
Personal Data processed: various types of Data as specified by the service's privacy policy.
Place of processing: United States - Privacy Policy.
Legal basis for processing: Consent.
Data retention period: Keeping the Data until consent is withdrawn.
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Trustpilot (Trustpilot A/S)
Trustpilot is a service provided by Trustpilot A/S that enables users to provide reviews of their shopping experiences on isendu.
Personal Data processed: name, email, various types of Data as specified by the privacy policy of the service.
Place of processing: Denmark - Privacy Policy.
Legal basis for processing: Consent.
Data retention period: Keeping the Data until consent is withdrawn.
Experience
Isendu uses Trackers to improve the quality of the user experience and enable interactions with external content, networks and platforms.
Trackers managed by third parties
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Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows isendu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Contract.
Place of processing: Ireland – Privacy Policy.
Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).
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Font Awesome (Fonticons, Inc. )
Font Awesome is a typeface visualization service provided by Fonticons, Inc. that allows isendu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Contract.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).
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Vimeo video (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC that allows isendu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Contract.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).
Trackers duration:
- player: 1 year
- sync_active: duration of the session
- vuid: 2 years
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Spotify widget (Spotify AB)
Spotify is an audio content delivery service provided by Spotify AB that allows isendu to incorporate content of this kind on its pages.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: Sweden – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
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Facebook Like button and social widgets (Meta Platforms Ireland Limited)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Meta Platforms Ireland Limited
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: Ireland – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- _fbp: 3 months
- datr: 2 years
- lastExternalReferrer: duration of the session
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Twitter Tweet button and social widgets (X Corp.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by X Corp.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- personalization_id: 2 years
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Tumblr sharing button and social widgets (Tumblr Inc.)
The Tumblr sharing button and social widgets are services allowing interaction with the Tumblr social network provided by Tumblr Inc.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
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Typeform (TYPEFORM S.L)
Typeform is a form builder and data collection platform provided by TYPEFORM S.L.
Personal Data processed: email address, first name, Trackers, various types of Data as specified in the privacy policy of the service and website.
Legal basis for processing: Consent.
Place of processing: Spain – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
Measurement
Isendu uses Trackers to measure traffic and analyze User behavior to improve the Service.
Trackers managed by third parties
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HubSpot Analytics (HubSpot, Inc.)
HubSpot Analytics is an analytics service provided by HubSpot, Inc.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out .
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- __hmpl: duration of the session
- __hs_gpc_banner_dismiss: 6 months
- __hssc: 30 minutes
- __hssrc: duration of the session
- __hstc: 2 years
- hublytics_events_53: duration of the session
- hubspotutk: 2 years
- messagesUtk: 2 years
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Capterra (Capterra Inc.)
Capterra's conversion tracking is a statistics and behavioural targeting service provided by Capterra Inc. that links data from the Capterra ad network with actions taken within isendu.
Personal data processed: Cookies; Usage Data.
Place of processing: United States - Privacy Policy.
Legal basis for processing: Consent.
Data retention period: Keeping the Data until consent is withdrawn.
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Google Analytics 4 (Google Ireland Limited)
Google Analytics 4 is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of isendu, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
In Google Analytics 4, IP addresses are used at collection time and then discarded before Data is logged in any data center or server. Users can learn more by consulting Google’s official documentation.
In order to understand Google's use of Data, consult Google's partner policy.
Personal Data processed: browser information, city, device information, latitude (of city), longitude (of city), number of Users, session statistics, Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: Ireland – Privacy Policy – Opt Out.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- _ga: 2 years
- _ga_*: 2 years
-
Clarity (Microsoft Corporation)
Microsoft Clarity is a free analysis tool for websites. It helps isensu to see the most popular pages on the website and how users click, scroll and interact with those pages.
Personal Data processed: various types of Data as specified by the privacy policy of the service.
Place of processing: See Microsoft's privacy policy - Privacy Policy.
Legal basis for processing: Consent.
Data retention period: Keeping the Data until consent is withdrawn.
Marketing
Isendu uses Trackers to deliver personalized ads or marketing content, and to measure their performance.
Trackers managed by third parties
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Meta ads conversion tracking (Meta pixel) (Meta Platforms Ireland Limited)
Meta ads conversion tracking (Meta pixel) is an analytics service provided by Meta Platforms Ireland Limited that connects data from the Meta Audience Network with actions performed on isendu. The Meta pixel tracks conversions that can be attributed to ads on Facebook, Instagram and Meta Audience Network.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: Ireland – Privacy Policy – Opt out.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- _fbc: 3 months
- _fbp: 3 months
- fr: 3 months
- lastExternalReferrer: duration of the session
- lastExternalReferrerTime: duration of the session
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LinkedIn conversion tracking (LinkedIn Insight Tag) (LinkedIn Corporation)
LinkedIn conversion tracking (LinkedIn Insight Tag) is an analytics and behavioral targeting service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on isendu. The LinkedIn Insight Tag tracks conversions that can be attributed to LinkedIn ads and enables to target groups of Users on the base of their past use of isendu.
Users may opt out of behavioral targeting features through their device settings, their LinkedIn account settings or by visiting the AdChoices opt-out page.
Personal Data processed: device information, Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- li_gc: 7 months
- lidc: 1 day
- lms_ads: 1 month
- lms_analytics: 1 month
- sdui_ver: 1 day
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Quora Conversion Pixel (Quora, Inc.)
Quora Conversion Pixel is an analytics service provided by Quora, Inc. that connects data from the Quora Platform with actions performed on isendu.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt out.
Data retention period: Keeping the Data until consent is withdrawn.
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HubSpot CRM (HubSpot, Inc.)
HubSpot CRM is a User database management service provided by HubSpot, Inc.
Personal Data processed: email address, phone number, Trackers and various types of Data as specified in the privacy policy of the service.
Legal basis for processing: Contract.
Place of processing: United States – Privacy Policy.
Data retention period: Keeping the Data for the duration of the contract (upon termination of the contract, if applicable, as long as required by the applicable law).
Trackers duration:
- __hmpl: duration of the session
- __hs_gpc_banner_dismiss: 6 months
- __hssc: 30 minutes
- __hssrc: duration of the session
- __hstc: 2 months
- hublytics_events_53: duration of the session
- hubspotutk: 2 months
- messagesUtk: 2 months
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LinkedIn Website Retargeting (LinkedIn Corporation)
LinkedIn Website Retargeting is a remarketing and behavioral targeting service provided by LinkedIn Corporation that connects the activity of isendu with the LinkedIn advertising network.
Personal Data processed: Trackers and Usage Data.
Legal basis for processing: Consent.
Place of processing: United States – Privacy Policy – Opt Out.
Data retention period: Keeping the Data until consent is withdrawn.
Trackers duration:
- AnalyticsSyncHistory: 1 month
- JSESSIONID: duration of the session
- UserMatchHistory: 1 month
- bcookie: 1 year
- bscookie: 1 year
- lang: duration of the session
- li_gc: 7 months
- lidc: 1 day
- lissc: 1 year
- lms_ads: 1 month
- lms_analytics: 1 month
- sdui_ver: 1 day
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Reddit Pixel Retargeting (Reddit, Inc)
Reddit Pixel Retargeting is a remarketing and behavioral targeting service provided by Reddit that links isendu's activity with the Reddit advertising network.
Personal Data Processed: Usage Data; Tracking Tool.
Place of processing: United States - Privacy Policy.
Legal basis for processing: Consent.
Conditions for Data transfer: Standard data protection clauses.
Data retention period: Keeping the Data until consent is withdrawn.
How to manage preferences and provide or withdraw consent on isendu
Whenever the use of Trackers is based on consent, users can provide or withdraw such consent by setting or updating their preferences via the relevant privacy choices panel available on isendu.
With regard to any third-party Trackers, Users can manage their preferences via the related opt-out link (where provided), by using the means indicated in the third party's privacy policy, or by contacting the third party.
How to control or delete Cookies and similar technologies via your device settings
Users may use their own browser settings to:
- See what Cookies or other similar technologies have been set on the device;
- Block Cookies or similar technologies;
- Clear Cookies or similar technologies from the browser.
The browser settings, however, do not allow granular control of consent by category.
Users can, for example, find information about how to manage Cookies in the most commonly used browsers at the following addresses:
Users may also manage certain categories of Trackers used on mobile apps by opting out through relevant device settings such as the device advertising settings for mobile devices, or tracking settings in general (Users may open the device settings and look for the relevant setting).
How to opt out of interest-based advertising
Notwithstanding the above, Users may follow the instructions provided by YourOnlineChoices (EU and UK), the Network Advertising Initiative (US) and the Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan) or other similar services. Such initiatives allow Users to select their tracking preferences for most of the advertising tools. The Owner thus recommends that Users make use of these resources in addition to the information provided in this document.
The Digital Advertising Alliance offers an application called AppChoices that helps Users to control interest-based advertising on mobile apps.
Consequences of denying the use of Trackers
Users are free to decide whether or not to allow the use of Trackers. However, please note that Trackers help isendu to provide a better experience and advanced functionalities to Users (in line with the purposes outlined in this document). Therefore, if the User chooses to block the use of Trackers, the Owner may be unable to provide related features.
Owner and Data Controller
Isendu S.r.l.
Via Luigi Casale, 7
05100 - Terni (TR)
Owner contact email: info@isendu.com
Since the use of third-party Trackers through isendu cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.
Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by isendu.