How many of you do actually effectively comply with Google’s terms for the use of their various products, mainly in regards to the inclusion of legally adequate privacy notices?
If you are like most people you don’t read most of what the terms of service documents outline prior to actually using the service (here’s a little thing I found). Mostly that isn’t much of a problem since these ToS are standard, following common sense and they don’t actively require you to do anything to be able/eligible to use their service.
I found a post from a while back that has researched a similar question based on Google Analytics, AdSense and AdWords and what it found was that:
- More than 90% were breaking at least one of Google’s policies
- More than 65% were breaking at least two of Google’s policies
- More than 40% were breaking at least three of Google’s policies
Here’s a list of Google products for the web (and mobile apps) that require you to make use of some sort of privacy notice:
The remarketing or similar audiences feature in AdWords allows you to reach people who previously visited your website, and match the right people with the right message. While remarketing can be a great way to attract past visitors back to your site, you should inform these people that you gather information for remarketing or similar audiences on your website.
- An appropriate description of how you’re using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
4.2 Privacy. Customer will protect the privacy and legal rights of its End Users under all applicable laws and regulations, which includes a legally adequate privacy notice communicated from Customer. Customer may have the ability to access, monitor, use, or disclose Customer Data submitted by End Users through the Services. Customer will obtain and maintain any required consents from End Users to allow Customer’s access, monitoring, use and disclosure of Customer Data. Further, Customer will notify its End Users that any Customer Data provided as part of the Services will be made available to a third party as part of Google providing the Services.
4.2 Privacy. Customer will protect the privacy and legal rights of its End Users under all applicable laws and regulations, which includes a legally adequate privacy notice communicated from Customer. Customer may have the ability to access, monitor, use, or disclose Customer Data submitted by End Users through the Service. Customer will obtain and maintain any required consents from End Users to allow Customer’s access, monitoring, use and disclosure of Customer Data. Further, Customer will notify its End Users that any Customer Data provided as part of the Service will be made available to a third party as part of Google providing the Service.
How iubenda Can Help
Since iubenda’s inception more than a year ago we’ve helped create close to 70k privacy policies for websites and apps alike and have amassed over 130 pre-written clauses. Not surprisingly many of Google’s products have found their way in there.