How many of you do actually effectively comply with Google’s terms for the use of their various products, mainly in regards to the inclusion of legally adequate privacy notices?
If you are like most people you don’t read most of what the terms of service documents outline prior to actually using the service (here’s a little thing we found). Mostly that isn’t much of a problem since these ToS are standard, following common sense and they don’t actively require you to do anything to be able/eligible to use their service.
We found a post from a while back that has researched a similar question based on Google Analytics, AdSense and AdWords (now Ads) and what we found was that:
- More than 90% were breaking at least one of Google’s policies
- More than 65% were breaking at least two of Google’s policies
- More than 40% were breaking at least three of Google’s policies
Here’s a list of Google products for the web (and mobile apps) that require you to make use of some sort of privacy notice:
When you sign up for Google Analytics, you consent to their terms that state under “7. Privacy”:
You must not circumvent any privacy features (e.g., an opt-out) that are part of the Service. You will comply with all applicable Google Analytics policies located at www.google.com/analytics/policies/ (or such other URL as Google may provide) as modified from time to time (the “Google Analytics Policies”).
You may participate in an integrated version of Google Analytics and certain Google advertising services (“Google Analytics Advertising Features”). If You use Google Analytics Advertising Features, You will adhere to the Google Analytics Advertising Features policy (available at support.google.com/analytics/bin/answer.py?hl=en&topic=2611283&answer=2700409) Your access to and use of any Google advertising service is subject to the applicable terms between You and Google regarding that service.
If You use the Platform Home, Your use of the Platform Home is subject to the Platform Home Additional Terms (or as subsequently re-named) available at https://support.google.com/marketingplatform/answer/9047313 (or such other URL as Google may provide) as modified from time to time (the “Platform Home Terms”).
In Google’s words:
The remarketing or similar audiences feature in Google Ads allows you to reach people who previously visited your website, and match the right people with the right message. While remarketing can be a great way to attract past visitors back to your site, you should inform these people that you gather information for remarketing or similar audiences on your website.
- An appropriate description of how you’re using remarketing or similar audiences to advertise online.
- A message about how third-party vendors, including Google, show your ads on sites across the Internet.
Google AdSense Online Terms of Service state under “10. Privacy”:
Publishers who wish to participate in AdMob must comply with online AdSense program policies:
How iubenda Can Help
Since iubenda’s inception, we’ve helped over 50,000 customers with their privacy policies and have available, over 600 pre-written clauses. Not surprisingly many of Google’s products have found their way in there.
This makes it a simple matter of clicking to add Google services to your privacy and cookie policies.