Hellenic Technologies is a full-service digital agency based in Athens, serving 280 active clients across e-commerce, healthcare, hospitality, and other regulated industries. Their work spans web development, performance marketing, AI integrations, and business intelligence, and compliance sits at the center of nearly every project they deliver.
Before iubenda, the team relied on a third-party consent management platform that struggled to keep up with their more advanced technical setups. As server-side tracking became standard across their client base, the friction became hard to ignore. Tag firing was inconsistent, consent behavior was unpredictable, and every complex implementation turned into a troubleshooting exercise. The cost was not just time. It slowed delivery, created doubt around tracking accuracy, and pulled both the development and performance marketing teams away from work that helped clients grow.
Managing Director Patrick Abedin found iubenda while researching compliance solutions, and the difference was clear right away. Most platforms solve one problem. iubenda covers several: cookie consent, privacy policies, terms and conditions, and legal document management in one place. For an agency managing 280 clients with varying needs, that breadth saved time and reduced cost on every engagement. After confirming the technical fit with their Google Tag Manager and server-side tracking setups, Patrick connected with the iubenda partner team, and the relationship has grown steadily since.
By packaging compliance as a dedicated service, Hellenic Technologies turned it into a recurring revenue line and delivered consent management for a global healthcare client across 24 countries.
Get the full case study (PDF) to see how Hellenic Technologies built compliance into their agency model and what it means for their clients.
The clearest proof came through a major client win. A global healthcare company needed consent management across websites in 24 countries, with strict requirements: General Data Protection Regulation (GDPR) compliance across every market, consistent consent across all sites, and no loss of quality in analytics, event tracking, or marketing attribution. The iubenda partner team helped make it work, and the client saw consent opt-in rates above 50% alongside more complete, accurate tracking data.
The results at a glance
- 280 active clients covered with a consistent compliance workflow
- Consent management delivered for a global healthcare client across 24 countries
- Consent opt-in rates above 50% for that client, with improved data completeness and accuracy
- Compliance packaged as a service, generating recurring revenue alongside their core work
“At Hellenic Technologies, iubenda has become an important part of how we deliver compliant, high-performance digital solutions for our clients. As our agency expands into AI, business intelligence, and advanced data infrastructure projects, reliable consent management remains a critical foundation. iubenda helps us connect privacy requirements with advanced tracking setups, including Google Tag Manager and server-side tracking, allowing us to support better data quality while respecting user consent and helping our clients stay aligned with GDPR expectations.”
Patrick Abedin, Managing Director at Hellenic Technologies
Want the full picture? Get the Hellenic Technologies case study (PDF) for the complete breakdown, including how the team turned compliance into a service their clients rely on.
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