Alice Perseval
‘s posts
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4–6 minutesHow to increase your cookie banner opt-in rates: 5 mistakes to fix today
If only a small share of your visitors accepts cookies on your site, there are small (and legit, of course) tweaks you can make to…
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5–8 minutesWhy your consent management setup is a marketing performance question
Consent management setup isn’t just a legal checkbox. Find out why marketing teams should treat it as a core performance lever.
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4–6 minutesWhat nobody tells you about handing over the company you built
Are you building a company that can thrive for the next fifteen years, or are you accidentally building a bottleneck that will eventually force a…
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4–7 minutesEuropean marketers are betting on retention. Privacy could be the edge they’re not using yet.
The numbers from Nielsen’s 2025 “Europe in focus: Marketing trends to watch” tell a familiar story: European marketers are working with tighter budgets. In 2025,…
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6–9 minutes
Looking back on 15 years: what iubenda’s founder would tell his 2011 self
iubenda celebrated its 15th anniversary on February 21, 2026. To mark the occasion, we’re sharing the story of how we got here. Spoiler: timing worked…
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6–9 minutesWhat publishers should expect from the EU’s Digital Omnibus proposal
If you run a publisher site, cookie consent is not a side quest. It’s tied to everything: ad revenue, audience insights, subscription growth, and the…
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4–6 minutesTransitioning to IAB’s TCF 2.3: what you need to know
Update TCF 2.4 is now available, with a website deadline of October 23, 2026. Read Transitioning to IAB’s TCF 2.4: what you need to know…
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4–7 minutes
What the EDPB’s 2026 focus on transparency means for online businesses
Plot twist: 2026 is going to be very… transparent. In October 2025, the European Data Protection Board (EDPB) announced that transparency and information duties under…
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9–13 minutes
Acceptable use policy: what it is, examples and template
In short If your website handles complex scenarios, then having an acceptable use policy can be a really good idea. In fact, an acceptable use…
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9–14 minutesWhat is Personal Information Across Major Privacy Laws
“Personal information” (or data) has been defined by all the major privacy laws around the world. It has been referred to in many ways, but…
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