Alice Perseval
‘s posts
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5–8 minutesTrust in agentic commerce: what it takes before people let an agent buy for them
Our AI Transformation Principal on what it takes before people let an agent buy for them: gradual delegation, a clear route to redress, and data…
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9–13 minutesIs server-side tracking GDPR compliant?
Server-side tracking changes where data is processed, not whether you need consent. See what the GDPR requires, and how to set up server-side properly.
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12–18 minutesHow to build a scalable first-party data strategy
Build a first-party data strategy that holds up in real browsers. What to collect, how consent affects volume, and where server-side tracking fits.
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9–14 minutesAI agents are shopping on your behalf. No one knows the rules yet
Regulators in the UK, Spain, and the EU have started setting expectations for agentic AI. Here’s what their early positions signal for consent, marketing data,…
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9–13 minutesReturn policy guide (with a free template)
Running an online store comes with legal responsibilities, especially around returns and refunds. This article will provide a complete guide to writing a return policy…
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12–18 minutesCookie Policy Template
Skip the template: ask Claude or ChatGPT to scan your site and generate a cookie policy that lists the trackers actually running on it. See…
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12–17 minutes
Ecommerce Privacy Policy Template for your Online Store
Skip the template: ask Claude or ChatGPT to generate your privacy policy from a scan of your live site. See how it works In short…
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15–23 minutes
Server-side tracking: the complete guide for marketers
Your campaigns generate more data than ever, but is it reaching your reports? Ad blockers, browser restrictions, and consent gaps now intercept a meaningful slice…
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11–17 minutesWhat is agentic commerce? A clear guide to agentic checkout and the protocols behind it
Agentic commerce lets AI agents find, compare, and buy for you. Learn how agentic checkout works, the UCP and ACP protocols, and the data questions…
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8–12 minutesPrivacy policy example for small business
As a small business owner, keeping your privacy practices aligned with privacy laws is essential to protect your customers’ personal information. One crucial step is…
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