Alice Perseval
‘s posts
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6–9 minutesClient-side vs server-side tracking: what’s the difference?
See how client-side and server-side tracking differ, why browser tracking loses data, and how to choose the right setup for your campaigns.
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8–13 minutesMeta Conversions API (CAPI): what it is and how to set it up
If you run Meta ads, you’ve probably heard it’s a good thing to add the Conversions API to your Pixel setup. The reason is signal…
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10–15 minutesGoogle Tag Manager server-side tracking (sGTM): how it works and how to set it up
See how Google Tag Manager server-side tracking (sGTM) works, what it costs, and how to set it up with consent built in from the start.
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10–16 minutesGoogle Consent Mode: what it is, how it works, and what v2 changed
Google Consent Mode adjusts Google tags to each visitor’s consent choice. See how it works, what v2 changed, and how to check your setup.
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5–8 minutesTrust in agentic commerce: what it takes before people let an agent buy for them
Our AI Transformation Principal on what it takes before people let an agent buy for them: gradual delegation, a clear route to redress, and data…
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9–13 minutes
Is server-side tracking GDPR compliant?
Server-side tracking changes where data is processed, not whether you need consent. See what the GDPR requires, and how to set up server-side properly.
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12–18 minutesHow to build a scalable first-party data strategy
Build a first-party data strategy that holds up in real browsers. What to collect, how consent affects volume, and where server-side tracking fits.
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9–14 minutesAI agents are shopping on your behalf. No one knows the rules yet
Regulators in the UK, Spain, and the EU have started setting expectations for agentic AI. Here’s what their early positions signal for consent, marketing data,…
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9–13 minutesReturn policy guide (with a free template)
Running an online store comes with legal responsibilities, especially around returns and refunds. This article will provide a complete guide to writing a return policy…
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12–18 minutes
Cookie Policy Template
Skip the template: ask Claude or ChatGPT to scan your site and generate a cookie policy that lists the trackers actually running on it. See…
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