Alice Perseval
‘s posts
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10–15 minutesEU Digital Omnibus GDPR changes: proposed amendments explained
The GDPR has been Europe’s privacy rulebook since it came into effect in 2018. For most of that time, the core text stayed intact. That…
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8–12 minutesWhat collecting sensitive data really means and what’s at stake for your business
When did you last think about what your website actually collects? Even small and medium businesses need to ask themselves this question. Not just the…
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![[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for](data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201100%20660'%3E%3C/svg%3E)
13–20 minutes[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for
Privacy and marketing are often treated as opposing forces. They’re not. For example, as a marketer, cookie consent probably isn’t the first thing on your…
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7–11 minutesLaunch with confidence: a quick website compliance checklist when starting your business
Starting a new business almost always means building a website. Whether you’re launching a SaaS or opening an online store, your website is usually the…
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5–8 minutes
AI can build your website. It can’t manage your consent.
Agents can do compliance work too. iubenda’s connector lets Claude and ChatGPT run scans and draft policies in your account, with your approval before anything…
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6–9 minutesBrowser consent signals: what they are and what the EU Omnibus Directive could change
Cookie banners have been a routine part of users’ experience online and a frequent source of frustration. Users are asked to make the same choices…
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4–6 minutesHow to increase your cookie banner opt-in rates: 5 mistakes to fix today
If only a small share of your visitors accepts cookies on your site, there are small (and legit, of course) tweaks you can make to…
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5–8 minutes
Why your consent management setup is a marketing performance question
Consent management setup isn’t just a legal checkbox. Find out why marketing teams should treat it as a core performance lever.
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4–6 minutesWhat nobody tells you about handing over the company you built
Are you building a company that can thrive for the next fifteen years, or are you accidentally building a bottleneck that will eventually force a…
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4–7 minutesEuropean marketers are betting on retention. Privacy could be the edge they’re not using yet.
The numbers from Nielsen’s 2025 “Europe in focus: Marketing trends to watch” tell a familiar story: European marketers are working with tighter budgets. In 2025,…
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![[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for](https://www.iubenda.com/wp-content/uploads/2026/05/e-book-future-of-cookie-consent.png.webp)
