Privacy & Marketing
Categories
-
4–6 minutesHow to increase your cookie banner opt-in rates: 5 mistakes to fix today
If only a small share of your visitors accepts cookies on your site, there are small (and legit, of course) tweaks you can make to…
–
-
5–8 minutesWhy your consent management setup is a marketing performance question
Consent management setup isn’t just a legal checkbox. Find out why marketing teams should treat it as a core performance lever.
–
-
4–7 minutesEuropean marketers are betting on retention. Privacy could be the edge they’re not using yet.
The numbers from Nielsen’s 2025 “Europe in focus: Marketing trends to watch” tell a familiar story: European marketers are working with tighter budgets. In 2025,…
–
-
6–9 minutesWhat publishers should expect from the EU’s Digital Omnibus proposal
If you run a publisher site, cookie consent is not a side quest. It’s tied to everything: ad revenue, audience insights, subscription growth, and the…
–
-
3–5 minutesUncertainty is the biggest blocker to AI adoption in marketing
Our CMO Andreea Mandeal has spent 10+ years scaling SaaS brands and leading marketing teams. Here, she shares her perspective on why uncertainty, not regulation,…
–
