Startup & Business

Are you looking for an A/B testing tool for your website? Then you’re in the right place! A/B testing can mean big improvements in everything…

Tracking pixel vs cookie. These two technologies are both used for similar purposes, such as tracking behaviors or showing ads. However, a few things differentiate…

User data has longtime been a valuable asset for businesses, with data protection laws being introduced to regulate the way it can be responsibly handled.…

In general, when it comes down to changing the price of your product or service, there are no specific limitations or requirements. That being said,…

What is Segment and how it works Segment is a Customer Data Platform (CDP) that allows you to collect, transform, send, and archive first-party customer…

Black Friday is the retail event of the year. According to recent stats, this year online sales reached $9.12 billion, +2.3% than last year. However,…

It’s no secret that the world of marketing can sometimes be associated with some “shady” practices. The thing is, even if such practices may seem…

According to research in 2020 by the Pew Research Center, half of Americans have decided not to use a product or service because of privacy…

Here is our website launch checklist, or the 5 fundamental things you need to check before your website goes live. Considering that you’ve probably invested quite a…

A few months ago, Google announced that they are working on the implementation of a passwordless authentication. According to Google, a future without passwords could be…