Startup & Business
Categories
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8–12 minutesWhat collecting sensitive data really means and what’s at stake for your business
When did you last think about what your website actually collects? Even small and medium businesses need to ask themselves this question. Not just the…
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5–8 minutesTracking pixel vs cookie explained (and why it should matter to you)
Tracking pixel vs cookie. These two technologies are both used for similar purposes, such as tracking behaviors or showing ads. However, a few things differentiate…
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4–6 minutes
Data Retention Policy: Best Practices And Why You Need One
User data has longtime been a valuable asset for businesses, with data protection laws being introduced to regulate the way it can be responsibly handled.…
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2–3 minutes
Legal Requirements for Pricing Changes
In general, when it comes down to changing the price of your product or service, there are no specific limitations or requirements. That being said,…
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3–4 minutes
5 open source alternatives to Segment
What is Segment and how it works Segment is a Customer Data Platform (CDP) that allows you to collect, transform, send, and archive first-party customer…
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6–9 minutes
3 eCommerce post-Black Friday problems and how to fix them
Black Friday is the retail event of the year. According to recent stats, this year online sales reached $9.12 billion, +2.3% than last year. However,…
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5–7 minutes
5 Ethical Marketing Hacks
It’s no secret that the world of marketing can sometimes be associated with some “shady” practices. The thing is, even if such practices may seem…
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5–7 minutes
Protecting customer data: 5 tips to enhance customer trust
According to research in 2020 by the Pew Research Center, half of Americans have decided not to use a product or service because of privacy…
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3–4 minutes
A simple guide to server side tracking
The phasing out of third party cookie is leading to many changes in the industry. Marketers, who relied on third-party cookies for their ads, are…
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5–8 minutes
Your website launch checklist: 5 things to check before your website goes live
Here is our website launch checklist, or the 5 fundamental things you need to check before your website goes live. Considering that you’ve probably invested quite a…
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2–3 minutes
The passwordless authentication: what is it and how it works
A few months ago, Google announced that they are working on the implementation of a passwordless authentication. According to Google, a future without passwords could be…
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