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What is Personal Information under the CCPA

CCPA - California Consumer Privacy Act

The California Consumer Privacy Act (CCPA) is California’s newest privacy law aimed at enhancing consumer privacy rights for residents of California, United States. It puts in place new requirements for processing personal information and grants Californian consumers additional rights.

In this article, we outline the types of data described as personal information under the CCPA.

How does CCPA define Personal Information

Under the scope of the CCPA, “personal information” is defined as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household“.

More on CCPA

This article is a part of our series on personal information under CCPA. Read also:

👉 What does “Do Not Sell My Personal Information” mean?

What are the types of data that constitute Personal Information under the CCPA?

The CCPA further details that personal information can include, but is not limited to:

  • identifiers such as a real name, alias, postal address, unique personal identifier, online identifier IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;
  • commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
  • biometric information;
  • internet or other electronic network activity information, including browsing history, search history, and information relating to website, application or ad interaction;
  • geolocation data;
  • audio, electronic, visual, thermal, olfactory, or similar information;
  • professional or employment-related information;
  • educational information — other than what is publicly available; or
  • any inferences drawn from information such as those mentioned above, which is used to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Confused about the CCPA? We can help

Here’s what you need to do:

  1. Check if CCPA applies to you via our quiz
  2. Read our full guide on what CCPA is about
  3. Create or update your privacy policy to include all necessary CCPA provisions
  4. Add a notice of collection and “Do not sell” link to all your pages

Comply with the CCPA

Include all necessary CCPA provisions in your privacy policy, display notice and allow opt-out

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