The California Consumer Privacy Act (CCPA) is California’s newest privacy law aimed at enhancing consumer privacy rights for residents of California, United States. It puts in place new requirements for processing personal information and grants Californian consumers additional rights.
In this article, we outline the types of data described as personal information under the CCPA.
How does CCPA define Personal Information
Under the scope of the CCPA, “personal information” is defined as “information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household“.
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This article is a part of our series on personal information under CCPA. Read also:
What are the types of data that constitute Personal Information under the CCPA?
The CCPA further details that personal information can include, but is not limited to:
identifiers such as a real name, alias, postal address, unique personal identifier, online identifier IP address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers;
commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies;
internet or other electronic network activity information, including browsing history, search history, and information relating to website, application or ad interaction;
audio, electronic, visual, thermal, olfactory, or similar information;
professional or employment-related information;
educational information — other than what is publicly available; or
any inferences drawn from information such as those mentioned above, which is used to create a profile about a consumer reflecting the consumer’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.