We’d like to highlight the findings Beem Digital made when testing 4 different privacy policies on a sign-up form on the home page for BettingExpert, an online betting community.
But before we go deeper into this, we would like you to just test your guts and see if you are guessing right:
The test: can privacy policies improve sign up conversions?
The short answer is, yes it can improve conversions quite meaningfully: 19.47% signup increase over the control version.
However be aware that the actual copy accompanying the checkbox is critically important. Another test, 100% privacy – we will never spam you, a potentially light-hearted approach hurt the signups by a staggering minus of 18.70%.
The other takeaway is that copy is critically important. Test the explanatory sentence or two that goes with your checkbox.
Deeper insights into how the testing was performed and what the details of the four performed tests look like can be found on Beem Digital’s original post.