Google is going to update cookie consent banner in Europe following a hefty fine of €150 million.
This new design comes few months after the CNIL, penalized Google €150 million for violating French law. According to the French authorities, Google violated current regulations when it came to offering monitoring options to users — what is commonly referred to as the “cookie banner”.
“Following conversations and in accordance with specific directives from the Commission nationale de l’informatique et des libertés (CNIL), we carried out a complete overhaul of our approach. In particular, we have changed the infrastructure we use to manage cookies,” Google wrote.
Not only has the text of the banner been updated but the options at the bottom of the screen are different.
Users used to have two options with the previous design: “I Agree” or “Customize.”
If a user clicked on “Customize,” Google redirect users to a different web page with various possibilities. To turn off all personalization options, you had to click “off” three times and then confirm.
There are now three buttons in the new design. The previous two buttons, “Customize” and “I Agree” plus an additional “Deny All” button that allows users to opt out of all tracking with a single click. The two major buttons are identical in color, size, and form.
The new popup will initially be available on YouTube in France. However, Google says it intends to roll out the new look across all Google services in Europe. Check out the new design below:
