If your app uses Google AdMob, you need a privacy policy that explains how your app collects, uses, and shares personal data.
This matters because AdMob is an advertising service. To show ads, measure performance, personalize ads, and help prevent fraud, Google’s mobile ads technology may collect information from users’ devices. This can include IP addresses, device or advertising IDs, app activity, and technical information about how the app works.
Your privacy policy should make this clear to users.
It can also help you meet Google’s requirements, app store rules, and privacy laws that may apply to your app, such as the GDPR, CCPA/CPRA, LGPD, and other privacy regulations.
In this guide, we’ll explain what your AdMob privacy policy should include, why it matters, and how to generate one with iubenda.
What is AdMob, and why does it require a privacy policy?
Google AdMob is Google’s mobile advertising platform. App developers use it to show ads in their apps and earn revenue from those ads.
Because AdMob helps deliver and measure ads, it may collect information from users’ devices, and some of this information can be linked to a user or their device. This means it needs to be disclosed clearly.
An AdMob privacy policy generator can help you create a policy that explains how advertising-related data may be collected, used, and shared through your app.
A privacy policy helps users understand:
- what data your app collects
- what data may be collected through AdMob
- why that data is used
- whether data may be shared with Google or advertising partners
- what choices users have
- how users can contact you about privacy questions
It also gives platforms like Google Play and the App Store a clear privacy policy URL to review and display. For a broader overview, read our guide to privacy policies for mobile apps.
AdMob privacy policy requirements updated for 2026
If your app uses AdMob, your privacy policy needs to reflect your actual setup. A generic privacy policy is unlikely to be enough.
For 2026, one important update to keep in mind is Google’s February 2025 Publisher Policy change, which reflected changes in advertising technology and privacy requirements.
What Google expects you to disclose
Your privacy policy should clearly explain any data collection, sharing, and usage connected to AdMob.
This may include:
- IP addresses
- device or advertising IDs
- information about how users interact with ads
- technical information used to detect crashes, errors, or performance issues
- data used to show, measure, or personalize ads
- data used to help prevent fraud or invalid activity
You should also make it clear that Google may use certain data in line with its own privacy policies and advertising technologies.
Personalized vs. non-personalized ads
AdMob can be used to show personalized or non-personalized ads.
Personalized ads are based on information about a user’s interests, behavior, or previous activity. These usually require clearer disclosures and, in many regions, user consent.
Non-personalized ads are not based on a user’s past behavior. But they may still involve some data use, for example, to show the ad, limit how often someone sees it, measure performance, or prevent fraud.
So even if your app only uses non-personalized ads, you may still need a privacy policy.
If your app uses Google advertising tools alongside AdMob, Google Consent Mode v2 can help you adjust how Google tags behave based on each user’s consent choices.
Privacy laws that may apply to AdMob apps
Depending on where your users are based, privacy laws may require you to explain:
- what personal data your app collects
- why you use that data
- who you share it with
- how long you keep it
- whether data is transferred internationally
- what rights users have
- how users can opt out, withdraw consent, or contact you
If your app is available in the EU, UK, California, Brazil, or other regions with privacy laws, your privacy policy should be written with those requirements in mind.
You should also make sure your privacy policy matches what you declare in your app store listings, including your Google Play Data safety section and Apple App Store privacy details where relevant.
What must your privacy policy include for AdMob?
Your AdMob privacy policy should be specific enough to explain how AdMob works in your app, but simple enough for users to understand.
Here’s a practical checklist.
| Requirement | What your privacy policy should explain | How iubenda supports this |
|---|---|---|
| AdMob data collection | Explain that AdMob may collect information such as IP addresses, device or advertising IDs, app activity, and technical data. | Add service-specific clauses for Google AdMob. |
| Why the data is used | Explain that data may be used to show ads, measure ad performance, personalize ads where applicable, and help prevent fraud. | Describes the purpose of each service your app uses in clear language. |
| Data sharing with Google | Explain that some data may be shared with Google because your app uses AdMob. | Discloses third-party services in your privacy policy. |
| Personalized ads | If you show personalized ads, explain how data may be used for ad personalization and what choices users have. | Includes advertising and tracking disclosures based on your setup. |
| Non-personalized ads | If you only show non-personalized ads, explain that some data may still be used to show and measure ads. | Avoids vague, one-size-fits-all wording by tailoring the policy to the services you select. |
| Cookies and device identifiers | Explain whether your app or advertising services use cookies, device IDs, advertising IDs, or similar technologies. | Covers cookies and similar identifiers, especially when used with a cookie or consent solution. |
| User rights and choices | Explain how users can access, delete, correct, object to, or opt out of certain uses of their data, where required by law. | Includes user rights sections based on applicable privacy requirements. |
| Policy updates | Include an effective date and explain how users will be informed about changes. | iubenda-hosted policies can be updated and kept accessible through a public link. |
| Privacy policy URL | Make sure your privacy policy is available inside your app and in your app store listing. | Gives you a hosted privacy policy link you can use in your app, Google Play listing, App Store listing, or website. |
A good AdMob privacy policy should be easy to find, easy to read, and accurate. Don’t hide it in tiny text or use a generic policy that doesn’t mention AdMob, advertising, or data sharing with third-party services.
This is where generic templates fall short. They don’t know which services your app uses, what data those services collect, whether you show personalized ads, or which privacy laws may apply to your users.
And if your app or website collects cookies, device identifiers, or similar technologies, iubenda’s cookie consent banner can also help you manage cookie notices and consent.
Once you know what your policy needs to include, the next step is creating one that reflects your app’s actual setup. Here’s how to do that with iubenda.
How to generate a privacy policy for AdMob
You don’t have to write an AdMob privacy policy from scratch.
With iubenda’s Privacy Policy Generator, you can create a privacy policy tailored to your app and the services you use, including Google AdMob.
Here’s how it works.
- Add your app details
Start by entering basic information about your app or business, such as your app name, business details, and contact information.
- Add Google AdMob
Choose Google AdMob from iubenda’s clause library. This helps your privacy policy explain how AdMob may collect and use data in your app.
- Add any other services your app uses
Your privacy policy should cover your full app setup, not just AdMob.
For example, you may also need to include services related to analytics, account registration, contact forms, push notifications, payments, customer support, email marketing, hosting, and crash reporting.
- Review your generated policy
Once you’ve added the relevant services, iubenda generates a privacy policy based on your selections. You can then review it to ensure it reflects how your app actually works.
- Add the privacy policy link to your app and store listing
After generating your policy, you can publish it as a hosted page and use the link wherever you need it. For AdMob apps, this may include your in-app settings, Google Play Store listing, Apple App Store listing, website, and consent or privacy settings area.
Generate your AdMob Privacy Policy with iubenda
AdMob privacy policy example
Your AdMob privacy policy should be tailored to your app, but an AdMob-related clause may say something like this:
This app uses Google AdMob, an advertising service provided by Google. AdMob may collect and use certain information from your device, such as device identifiers, IP address, app activity, and technical information. This data may be used to show ads, measure ad performance, prevent fraud, and, where applicable, personalize advertising. Google may use this information in line with its own privacy policies. You may be able to manage ad personalization through your device settings or Google account settings.
This is only a simplified example, and your final privacy policy should reflect your specific app, the services you use, your ad settings, your audience, and the privacy laws that apply to your users.
For example, your policy may need different wording if you show personalized ads, only show non-personalized ads, have users in the EU, UK, California, Brazil, or other regulated regions, or collect data through payments, forms, analytics, or other app features.
FAQ: AdMob privacy policy
How do I write a privacy policy for AdMob?
To write a Google AdMob privacy policy, explain what data your app collects, what data AdMob may collect, why the data is used, and whether it may be shared with Google or other advertising partners. Your policy should also explain user rights, privacy choices, opt-out options, and how users can contact you.
Once it’s ready, make sure the policy is easy to find inside your app and add the privacy policy URL to your app store listing where required.
Does AdMob collect personal data?
Yes, AdMob may collect data that can relate to a user or their device. The exact data involved depends on your app, your AdMob settings, the type of ads you show, and the user’s privacy choices.
What personal information does AdMob collect?
AdMob may collect information such as IP address, device or advertising IDs, app activity, ad interactions, and technical data used to detect errors or prevent fraud.
If your app uses other services alongside AdMob, such as analytics, payments, or other advertising tools, your privacy policy should also cover those services.
How do I avoid getting banned on AdMob?
To reduce the risk of AdMob policy issues, make sure your app follows Google’s AdMob policies, avoids invalid traffic or artificial clicks, uses ads in compliant placements, and includes accurate privacy disclosures.
For privacy in particular, your app should have a clear, accessible privacy policy that explains how data is collected, used, and shared through AdMob and any other services you use. Your app store privacy disclosures should also match what your app actually does.
Do I need a privacy policy if I use non-personalized ads?
Yes, you may still need a privacy policy if you use non-personalized ads. Non-personalized ads are not based on a user’s past behavior, but data may still be used to show ads, measure performance, limit how often someone sees the same ad, and help prevent fraud.
Your privacy policy should explain your use of AdMob, what data may be used, why it is used, and what choices users have.
Where do I add my AdMob privacy policy URL or link?
You should add your AdMob privacy policy link anywhere users and platforms expect to find it. This usually includes:
- inside your app, such as in the settings, account, legal, or privacy section
- your Google Play Store listing
- your Apple App Store listing, where required
- your website, if you have one
- any consent or privacy preference screens
The link should be clearly visible, working, and accessible without requiring users to log in.
Final thoughts
If your app uses AdMob, your privacy policy needs to clearly explain how advertising-related data is collected, used, and shared.
It should also be easy to find, kept up to date, and consistent with your app store disclosures.
iubenda’s Privacy Policy Generator helps you create a professional privacy policy for your app, including clauses for Google AdMob and other third-party services.