Cookies & Consent
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13–20 minutesServer-side tracking: the complete guide for marketers
Your campaigns generate more data than ever, but is it reaching your reports? Ad blockers, browser restrictions, and consent gaps now intercept a meaningful slice…
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4–5 minutesThe Ultimate Guide to Mastering Cookie Consent Manager
Privacy laws like the GDPR, the CCPA, and others have put this matter into perspective of the need of a cookie consent manager. As an…
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4–5 minutes
Simplifying Cookie Consent: The European Commission’s Approach
In an ever-evolving digital landscape, the European Commission is stepping up to ensure that consumers’ rights and privacy are at the forefront of the online…
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3–4 minutes
TCF v 2.2 Initial Layer (Banner) Requirements
According to the TCF v 2.2 Policies, the Initial Layer of the Framework UI (the cookie banner) MUST include the following elements: Element #1 Element…
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2–3 minutes
IAB TCF 2.2 – What you need to do
The IAB Transparency and Consent Framework (TCF) is a set of technical specifications and policies that assist publishers in displaying ads on their websites, helping…
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4–6 minutes
Understanding DPA Inspections: Why Proof of Consent is Crucial
Simplify Compliance and Protect Your Business with a Comprehensive Cookie and Consent Preference Log Why DPA Inspections Matter DPA inspections, conducted by Data Protection Authorities,…
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2–3 minutes
Can you prove your consents are valid?
Why is proof of consent so important? Recently, two websites were fined for failing to prove the validity of the consents they had obtained from their users.…
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7–10 minutes
Cookie banner: What are Cookie Banners? And why do you need one + Examples
In today’s digital landscape, websites collect and use data to provide personalized experiences and targeted advertising. However, with the increasing awareness of data privacy, regulations…
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4–6 minutes
Unsubscribe link: Why you need it for marketing & how to set one up
Surprisingly, the success of your email marketing campaigns depends heavily on your unsubscribe link. Hard to believe? Keep reading to find out why. What is…
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6–10 minutes
The ABCs of Cookie Text: Understanding Its Importance
Cookies are a staple of the digital browsing experience, integral to personalizing user interactions on websites and e-commerce platforms. This article delves into the essence…
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5–8 minutes
Cookie Control Made Easy: What Is Cookie Control and How to Manage It?
Cookie control is an essential aspect of website management, given its role in protecting user privacy and meeting legal requirements. In this article, we’ll cover…
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