Cookies & Consent
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13–19 minutes
[E-book] Privacy and marketing cookie consent in Europe (2026): what you should prepare for
Privacy and marketing are often treated as opposing forces. They’re not. For example, as a marketer, cookie consent probably isn’t the first thing on your…
Alice Perseval
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3–4 minutes
TCF v 2.2 Initial Layer (Banner) Requirements
According to the TCF v 2.2 Policies, the Initial Layer of the Framework UI (the cookie banner) MUST include the following elements: Element #1 Element…
Alice Perseval
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2–3 minutes
IAB TCF 2.2 – What you need to do
The IAB Transparency and Consent Framework (TCF) is a set of technical specifications and policies that assist publishers in displaying ads on their websites, helping…
Juan Ruiz
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4–6 minutes
Understanding DPA Inspections: Why Proof of Consent is Crucial
Simplify Compliance and Protect Your Business with a Comprehensive Cookie and Consent Preference Log Why DPA Inspections Matter DPA inspections, conducted by Data Protection Authorities,…
Jessica Ryder
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2–3 minutes
Can you prove your consents are valid?
Why is proof of consent so important? Recently, two websites were fined for failing to prove the validity of the consents they had obtained from their users.…
Jessica Ryder
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7–10 minutes
Cookie banner: What are Cookie Banners? And why do you need one + Examples
In today’s digital landscape, websites collect and use data to provide personalized experiences and targeted advertising. However, with the increasing awareness of data privacy, regulations…
Juan Ruiz
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4–6 minutes
Unsubscribe link: Why you need it for marketing & how to set one up
Surprisingly, the success of your email marketing campaigns depends heavily on your unsubscribe link. Hard to believe? Keep reading to find out why. What is…
Jessica Ryder
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6–10 minutes
The ABCs of Cookie Text: Understanding Its Importance
Cookies are a staple of the digital browsing experience, integral to personalizing user interactions on websites and e-commerce platforms. This article delves into the essence…
Juan Ruiz
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5–8 minutes
Cookie Control Made Easy: What Is Cookie Control and How to Manage It?
Cookie control is an essential aspect of website management, given its role in protecting user privacy and meeting legal requirements. In this article, we’ll cover…
Juan Ruiz
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4–6 minutes
Consent records 101: What You Need to Know About Consent Records
Consent is a core principle of data protection laws. In today’s digital age, where large amounts of personal data are collected, stored, and processed by…
Juan Ruiz
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6–9 minutes
What are the different types of consent?
The protection of personal data has become a top priority for most users, and for companies as well. Ignoring it can affect the company’s reputation…
Juan Ruiz
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