Cookies & Consent
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13–20 minutes
Server-side tracking: the complete guide for marketers
Your campaigns generate more data than ever, but is it reaching your reports? Ad blockers, browser restrictions, and consent gaps now intercept a meaningful slice…
Alice Perseval
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4–6 minutes
Consent records 101: What You Need to Know About Consent Records
Consent is a core principle of data protection laws. In today’s digital age, where large amounts of personal data are collected, stored, and processed by…
Juan Ruiz
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6–9 minutes
What are the different types of consent?
The protection of personal data has become a top priority for most users, and for companies as well. Ignoring it can affect the company’s reputation…
Juan Ruiz
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7–11 minutes
How to improve consent rate while avoiding dark patterns
You want to unsubscribe from a newsletter, but it’s almost impossible to find the link to do it. Or you’re trying to delete your account,…
Carla Gonzalez Cidoncha
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2–4 minutes
How to prevent Ad blockers from reducing your cookie consent collection
If you rely on personalized ads to monetize your website content, ad blockers can be an issue: they can block your cookie banner and thus…
Juan Ruiz
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2–3 minutes
Beware of this common mistake when collecting consent
Do you need to use newsletter sign-up forms? Do you want to send marketing emails? These are scenarios where you need to collect consent from…
Alice Perseval
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3–4 minutes
Don’t make these 5 mistakes when collecting cookie consent
Are you using cookies on your site? You should display a cookie banner to collect user consent. Here are 5 common mistakes that you should…
Alice Perseval
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1–2 minutes
We’ve updated your cookie banner to match a recent requirement
In the past, EU data protection authorities allowed continued browsing as a valid method of consent for cookies. However, guidelines have changed over time, and…
Aert Hulsebos
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3–4 minutes
What’s the meaning of “accept cookies”?
You’ve been mindlessly accepting cookies for this whole time, but now you’re asking yourself: “Wait, what does it mean? What am I accepting?”. For website…
Carla Gonzalez Cidoncha
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2–3 minutes
What is cross-site tracking?
What is cross-site tracking? Is cross website tracking allowed? In this post, we’ll explain what cross-site tracking is and how privacy laws regulate it. Cross-site…
Carla Gonzalez Cidoncha
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2–3 minutes
Third party cookies: What you need to know
Third party cookies are essentially cookies set by a website other than the one you’re now on. An example is Facebook “Like” button. You may…
Jessica Ryder
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