Whenever we were confronted with the PRISM leaks we instantly knew that we wanted to do something that would touch upon the scandal. We knew people were angry about the fact that they were spied on without a legal basis and without their knowledge. We went ahead and built a small campaign site called Orwell Test where we’ve extracted the main behavior patterns that in our minds were “evil” about the whole Prism disaster:
  • data collection/privacy
  • no knowledge
  • illegal behaviour
and tried to convey the message in a simple yes/no fashion: website/app owners who collect personal data and don’t disclose that fact on their web or mobile property are doing the same thing as the US government; They collect personal data to their advantage, their customers/users don’t know about it and worst of all, they would actually mostly be under a legal obligation to inform about data collection practices via a privacy notice. orwell_test_500 Depending on what choices the users made we gave a pair of possible ending points: orwell_test2_500 a) we congratulated people who did well with “well done, we are here if you need us” and we b) told others that it was time to think about a privacy policy in which case we were there to ease the pain momentarily: “Wouldn’t you like an easy way out”? orwell_test3_500 We then used that funnel to the last page to tell people why we were special and worth considering. We’ve added a few social buttons without asking for shares. When the time was right we were going to spread exclusively in a few very targeted audiences and just see how it would perform. The results exceeded our expectations for its performance by far. You can take a look at Orwell Test here. Do you comply with your local regulations?

Feature Post: New Embedding Options without StylingHow to find the Google Analytics Data Processing Agreement1/4 of Top 100 Free Apps without Privacy Policy

About Us

Iubenda is the easiest and most professional way to generate a privacy policy for your website, mobile app and facebook app
www.iubenda.com

Generate a privacy policy now

Ready in a few steps and built to meet the needs of both website and mobile app owners

RSS FEED

Sometimes the best choice is to "just give it a try"

Iubenda is the easiest and most professional way to generate a privacy policy for your website, mobile app and facebook app

Generate your privacy policy now
iubenda s.r.l
Via Monti, 52 - 20123 Milan (Italy)
VAT/C.F./P.IVA: IT07347120961
Milan Chamber of Commerce
CS: 12987 Eur (I.V.)
Privacy Policy