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EU Takes Action to Simplify Cookie Consent Process for Consumers


The European Commission’s consumer protection office is set to launch a voluntary initiative to move away from repetitive cookie banners, potentially leading to a legislative proposal. The cookie pledge will be announced at the European Consumer Summit and will involve stakeholders such as consumer groups, publishers, advertisers, and technology companies in a series of roundtables. […]

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The EU Data Act to Boost Innovation and Competitiveness


The EU Data Act has been adopted by the European Parliament, paving the way for increased innovation and competitiveness. The legislation aims to remove barriers that hinder access to data for consumers and businesses, particularly in artificial intelligence where massive amounts of data are required for algorithm training. The EU Data Act aims to address […]

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IAB Europe Halts TCF Action Plan


In an unprecedented move, IAB Europe announced on March 15th, 2023, that the APD (Belgian Data Protection Authority) has voluntarily suspended the implementation period for IAB Europe’s action plan for six months. This decision came after IAB Europe lodged a second appeal before the Belgian Market Court against the APD’s decision to validate the action […]

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Will the UK government ban TikTok? 


To safeguard Britain’s security, the prime minister said he would take “whatever steps necessary.” The UK may follow the US, Canada and the European Commission and Council of the EU in banning TikTok on government-owned devices, according to Rishi Sunak, who also promised to take “whatever steps are necessary” to safeguard British security. The UK […]

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Direct email marketing: how to implement a GDPR-compliant strategy


Direct email marketing is one of the most effective ways to develop your business, whether you’re a small, medium or large company. This is because it allows you to send targeted communications quickly and easily, especially through the use of automation platforms. However, implementing a direct email marketing strategy that is fully GDPR-compliant may seem […]

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Direct email marketing: come realizzare una strategia rispettando il GDPR


Il Direct email marketing è una delle attività più efficaci per sviluppare il tuo business, che tu sia una piccola, media o grande impresa. Questo perché ti permette di inviare comunicazioni mirate in modo facile e veloce, soprattutto grazie all’utilizzo di piattaforme di automazione. Tuttavia, realizzare una strategia di Direct Email marketing che rispetti appieno […]

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