Customizable cookie consent manager tool for GDPR, ePrivacy, and more
Legally sound, tailored cookie consent banner for your site or app ready in minutes.
“Complete confidence for website and app owners”
Trusted by 150k+ clients worldwide
“You don’t know if you’re covered”
A generic cookie banner won’t protect your business
Modern laws need smarter tools: dynamic banners, region-specific policies, and consent logs that hold up.
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Clear policies and consent tools are a legal must
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You may need to block cookies until you obtain consent
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Your compliance and consent need to be logged in detail
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Different laws call for different rules for cookies and consent
“iubenda takes the hassle out”
One tool for the entire consent lifecycle
From banner display and cookie blocking to consent logging and preference updates. Every step covered.
Meet international regulations and create consent banners with the support of international legal experts
Use prior blocking to restrict cookies before consent
Store user preferences and conduct consent analytics
Scan your site to find the cookies and services you need to cover
“Everything you need for cookie law”
Effortlessly create a tailored cookie banner and manage consent
One-size-fits-all cookie banners no longer meet today’s privacy standards. To reduce legal risk and show users that you take their privacy seriously, your consent experience needs to reflect your users, your jurisdiction, and how your site actually collects data.
iubenda helps you create customized banners, block cookies until consent, and log preferences automatically, all without the usual complexity.
“It’s extremely simple”
How it works
1
Scan
Auto-scan detects your cookies and services, then sets up your banner for review. Confirm your settings in just a few clicks.
2
Block
Use automated prior blocking to restrict the use of cookies until users provide their consent.
3
Log
Your dashboard stores consent logs and provides analytics to help you understand what’s working and where users drop off.
“Fast and easy”
Your all-in-one consent solution for control, clarity, and legal peace of mind
Reduced risk. Align with global requirements and standards like IAB’s TCF, GPP, and GPC.
Full customization. From style and color to content, all in a simple, visual interface – or take full control with CSS.
Effortless integration. Native plugins for WordPress, Joomla!, PrestaShop, and Magento. Easy Zapier integration.
In-app. Use our Mobile SDK on iOS and Android to create in-app cookie consent banners.
Consent Mode. As a Google CMP Partner, we support Google Consent Mode, Google Tag Manager, and Google AMP.
Start free. Pay nothing up to 1,000 monthly page views, or upgrade for even more customization and integration.
“We can finally keep up with the changes”
Giving your users the privacy controls they deserve
Our international lawyers stay up to date with the latest legislation and best practices so you don’t have to.
GDPR (EU & UK) and ePrivacy Directive (EU Cookie Law)
If your website can be visited by European users, EU cookie legislation affects you. You’ll need to provide a compliant cookie policy, display a cookie banner at first visit, store proof of consent preferences, and block non-exempt cookies if users haven’t given their consent.
US state privacy laws
Privacy requirements differ across different US states, but most laws include similar provisions. These include transparency around the personal information you collect and why you collect it, as well as opt-out tools, like the “Do not sell or share my personal information” link.
Google Consent Mode
With Google Consent Mode, you can let Google model conversion data anonymously for any users who don’t give consent for analytics. This helps you recover conversion data on 65%+ of clicks from those otherwise missing users. iubenda is a Google CMP Partner with Consent Mode integrated directly into our Privacy Controls and Cookie Solution.
IAB Transparency & Consent Framework (TCF)
The IAB Transparency & Consent Framework is a set of best practices and industry standards for consent, supported by vendors like Google and AdRoll. TCF integration in iubenda means you can use structured consent data to maximize the ads you serve, their relevance, and optimize your inventory – ultimately improving monetization.
“iubenda’s powerful tools, especially its robust support for server-side tracking with prior consent blocking, have enabled us to meet strict GDPR and ePrivacy standards while ensuring precise data collection for marketing and analytics.”
7+ billion pages run our cookie banner every month
“It’s the perfect solution for cookies”
Create a tailored cookie banner in minutes
iubenda scans your site, identifies the cookies and services in use, and helps you build a banner that reflects your data practices and legal obligations.
Are cookies governed by GDPR?
Cookies aren’t directly governed by GDPR, but they fall under the ePrivacy Directive. This cookie law requires your users to give informed, active consent before you store cookies or track users. Click here for more information on cookies and GDPR.
Does iubenda’s Privacy Controls and Cookie Solution handle advertising preferences?
iubenda is a registered Consent Management Platform with the IAB Transparency & Consent Framework (TCF). This means our solution can support advertising preference toggles for all the advertisers on IAB’s extensive vendor list.
What is Google Consent Mode?
Google Consent Mode allows website and app owners to adjust how Google services behave based on consent status. Crucially, this allows you to gather basic, anonymous information for analytics and ad performance tracking, even where users don’t consent to cookies. Click here to learn more.
What is a cookie consent banner?
A cookie consent banner is a pop-up or message that users see when they visit a website for the first time. This is where they can set their preferences for cookies, opting in to or out of the various types of cookies you use.
What does a cookie consent manager tool do?
A cookie consent manager handles the process of capturing and reporting on consent. Typically, this will include showing a legally sound consent banner, storing preferences, blocking cookies where relevant, and giving users a way to change their preferences later.
What types of cookies fall under the EU cookie consent requirement?
The EU Cookie Law includes, but is not limited to, cookies that collect personal data to identify individuals, track their behavior, or enable marketing. This includes cookies for analytics, advertising, and social media. Some cookies are exempt, including those that are considered essential for functionality. This may include cookies that track items in online shopping carts.
Do I need consent before placing cookies on a user’s device?
Yes – obtaining consent before you use cookies is a fundamental part of GDPR and the ePrivacy Directive. That’s why prior blocking is a vital part of iubenda’s solution, preventing any non-exempt cookies from being installed until consent is given.
How do I obtain valid consent for cookies?
Consent must be given freely and explicitly, and be easy to withdraw. There are also some specific expectations around the information you provide, including:
– What data you collect
– Whether cookies are first- or third-party cookies
– Why you are using them
– How long they will be stored
– How users can change their preferences and withdraw consent
These details are typically contained in a more exhaustive cookie policy, linked from your cookie consent banner.
What are the best practices for cookie consent banners?
Designing your cookie consent banner with best practice in mind is key to achieving compliance, and also a powerful way to position your business as transparent and responsible.
Some common best practices include:
– Using simple language to explain why cookies are used
– Making your consent banner easily accessible for changes to consent preferences
– Displaying your “Accept” and “Reject” buttons with the same design and emphasis
With iubenda’s Consent Management Platform you can create custom cookie banners, developed by international lawyers.