A new day, yet another audit about the state of privacy policies. This time it’s the
MEF [document removed by target page] (a global community for mobile content & commerce) that shares their findings in a Spotlight on Mobile Privacy Policies [document removed by target page]. The research follows MEF’s Global Privacy Report from earlier in 2013 which revealed that 70% per cent of consumers say it’s important to know exactly what personal information is being collected and shared.
Here are some of their key findings:
– Only a third (32%) offer access to the policy within the app
– 69% of privacy policies are written in long form (more than 750 words)
In adition to the sharing of their findings, MEF has produced and published a great infograph depicting the state of privacy policies among the top 100 free apps, you can view it in its full shape here.
MEF [document removed by target page].