Within an email marketing strategy, the acquisition of a GDPR-compliant contact database is fundamental and necessary. This is why we often hear about the double opt-in process. But what is it and why is it important? What is double opt-in and how does it work? Sending newsletters is an effective way to retain users and […]
Continue readingAll’interno di una strategia di email marketing è fondamentale e necessaria l’acquisizione di un database di contatti conforme alla normativa GDPR. Proprio per questo, si fa spesso e volentieri riferimento alla procedura di double opt-in. Ma che cosa è e perché è così importante? Che cosa è e come funziona il double opt-in. L’invio di […]
Continue readingGoogle announced a new Certification Program for CMPs. This Certification Program is part of a new series of requirements that will help publishers align with the TCF and obtain consent for advertising. As a Google CMP Partner, iubenda is now Certified to give you all the help and support you need. 📌 More about […]
Continue readingSince the GDPR came into force in 2018, any professional or company that handles users’ personal data has had to adapt its process for collecting and managing contacts. Contrary to what many people think, the introduction of GDPR has improved the quality and results of work, especially for those involved in direct marketing. But why? […]
Continue readingDa quando il GDPR ha iniziato a dispiegare i suoi effetti nel 2018, qualunque professionista o azienda che tratta i dati personali degli utenti ha dovuto adeguare il proprio processo per la raccolta e gestione dei contatti. Contrariamente a quello che molti pensano, l’introduzione del GDPR ha migliorato la qualità e i risultati del lavoro, […]
Continue readingDirect email marketing is one of the most effective ways to develop your business, whether you’re a small, medium or large company. This is because it allows you to send targeted communications quickly and easily, especially through the use of automation platforms. However, implementing a direct email marketing strategy that is fully GDPR-compliant may seem […]
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iubenda is the easiest and most professional way to generate a privacy policy for your website, mobile app and facebook app
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This is an ordered set of articles which will help you get a general overview on privacy requirements for your app or website.
Blog & Academy disclaimer: legal news and information do not constitute legal advice.
iubenda is the easiest and most professional way to generate a privacy policy for your website, mobile app and facebook app
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