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How to Find the Perfect WordPress Theme for Your Business


Do you believe that finding the perfect WordPress theme for your business requires special skills? Surprisingly, it’s relatively simple and doesn’t require high expertise, but it takes a lot of time to make the proper decision. It’s crucial to know that the theme of your website has a substantial impact on the first impression of […]

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How to Protect Recipients with Sender Information and Unsubscribe Links


The main goal of email marketing and sending newsletters is to build user loyalty and maintain a strong and long-lasting relationship with the user. This is why it is important to build your mailing list with valuable contacts who are genuinely interested in your content. Within an email marketing campaign, there are two fundamental elements […]

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Come tutelare il destinatario con i dati del mittente e il link di disiscrizione


L’email marketing e l’invio di newsletter hanno come obiettivo principale quello di fidelizzare l’utente e coltivare con lui un rapporto forte e duraturo nel tempo. Proprio per questo è importante creare la propria mailing list con contatti di valore e che siano realmente interessati ai tuoi contenuti. All’interno di una campagna di email marketing, vi […]

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Double opt-in newsletters: why they matter for GDPR


Within an email marketing strategy, the acquisition of a GDPR-compliant contact database is fundamental and necessary. This is why we often hear about the double opt-in process. But what is it and why is it important? What is double opt-in and how does it work? Sending newsletters is an effective way to retain users and […]

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Newsletter double opt-in: perchè è importante per il GDPR


All’interno di una strategia di email marketing è fondamentale e necessaria l’acquisizione di un database di contatti conforme alla normativa GDPR. Proprio per questo, si fa spesso e volentieri riferimento alla procedura di double opt-in. Ma che cosa è e perché è così importante? Che cosa è e come funziona il double opt-in. L’invio di […]

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New Google Certification Program for CMPs


Google announced a new Certification Program for CMPs. This Certification Program is part of a new series of requirements that will help publishers align with the TCF and obtain consent for advertising. As a Google CMP Partner, iubenda is now Certified to give you all the help and support you need.   📌 More about […]

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