Hailed as “California’s GDPR”, the CCPA (California Consumer Privacy Act) goes into effect on January 1st 2020. The law places several new requirements on businesses, and, as a result, new legal and technical burdens as well.
As we’ve had quite a few requests about if, and, when we’d be providing a solution for the CCPA, we’re very pleased to announce that the first of our CCPA Solutions is now available in Beta!
This current solution meets the CCPA requirement of informing Californian users of any selling activity upon site visit and also allows these users to opt-out (as legally required).
More specifically the Beta allows you to do the following:
- Display a CCPA notice of collection;
- Display a “Do Not Sell My Personal Information” (DNSMPI) link in the notice and thereby support opt out from sale;
- Automatically detect and apply the correct standards (including multiple standards) based on location. Our solution allows you to apply both CCPA and GDPR standards to the same users when legally required.
- Support the US Privacy Framework by IAB (Interactive Advertising Bureau) which establishes a process for publishers and their partners to comply with new regulations regarding the sale of consumer data to technology companies.