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Noyb Challenges EU Commission Over Controversial Ad Campaign

🖋 This article has recently been posted/updated: November

The Clash over Chat Control: A Battle for Privacy and Democracy in the EU


Today’s digital landscape faces a new challenge as Noyb, a prominent data protection organization, files a complaint against the EU Commission. At the heart of this controversy is the EU Commission’s Directorate General for Migration and Home Affairs and its recent advertising tactics.

The Questionable Campaign

In September 2023, the EU Commission launched an advertising campaign on Twitter, targeting public opinion about its proposed chat control regulation. This regulation, already under fire for potentially undermining encrypted online communications, has sparked fears of mass surveillance and widespread criticism from various sectors.

The GDPR Breach

Interestingly, the EU Commission’s campaign strategy involved microtargeting users based on sensitive data like political views and religious beliefs. This approach, deemed as a “serious threat to a fair, democratic electoral process,” contradicts the EU GDPR’s protection of such data.

Misleading Statistics

Adding to the controversy, the Commission used misleading statistics in its ads, claiming overwhelming public support for detecting online child abuse over privacy rights. These claims, based on skewed opinion polls, failed to present the negative implications of chat control mechanisms.

Noyb’s Stand

Felix Mikolasch and Maartje de Graaf, data protection lawyers at Noyb, emphasize the illegality of the EU Commission’s actions. Their stance is clear: the Commission, despite being a law-maker, is not above the law, especially when it comes to processing sensitive data for targeted advertising.

Platform Responsibility

The social media platform Twitter, despite its guidelines against using sensitive data for ad targeting, allowed the campaign to reach hundreds of thousands of users. This raises questions about the platform’s enforcement of its own policies.

The Implications for Democracy

Noyb’s complaint is more than just about data protection; it’s about safeguarding democratic processes in the EU. The EU Commission’s tactics not only violate GDPR but also pose a threat to the integrity of the EU legislative process.

Noyb’s Call to Action

In response to these violations, Noyb has called for a full investigation by the European Data Protection Supervisor (EDPS) and suggests imposing a fine due to the severity and scale of the infringement. This move by Noyb is a critical step in holding the EU Commission accountable and protecting the digital rights and democratic values of EU citizens.

Navigate the Digital Privacy Landscape with iubenda

In light of the recent controversy involving the EU Commission and its approach to digital advertising and data privacy, as highlighted above, the importance of adhering to data protection laws has never been more critical. This is where iubenda’s suite of compliance solutions becomes an invaluable asset for businesses and individuals alike.

Align with Legal Standards Effortlessly

The complexities of the EU GDPR and other data protection laws can be daunting. iubenda provides an array of tools, including privacy policy generators, cookie consent management, and terms and conditions templates, all designed to ensure your online activities comply with the latest legal standards.

Why iubenda?

  • Tailored to Your Needs: Whether you’re running a blog, an e-commerce site, or a mobile app, iubenda’s solutions are customizable to fit your specific requirements.
  • Stay Up-to-Date: With laws and regulations constantly evolving, iubenda’s team of legal experts ensures that their products reflect the most current legal requirements.
  • Ease of Use: iubenda’s tools are designed for easy implementation, making compliance accessible to everyone, regardless of technical expertise.

Take Action Today

Visit iubenda’s website to explore how you can safeguard your digital endeavors against legal missteps and maintain the trust of your users. Stay informed, compliant, and ahead in the ever-evolving world of digital privacy.


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