The IAB Transparency and Consent Framework (TCF) is a digital advertising initiative that helps publishers, technology vendors, agencies, and advertisers meet the requirements of the GDPR and ePrivacy Directive. It provides a standard process for getting GDPR user consent and signaling those consent preferences across the advertising supply chain. Despite being a relatively new initiative, the IAB TCF is rapidly becoming the industry standard, with vendors like Google, Adobe and AdRoll involved in its implementation. For example, Google will soon require all publishers using their products — such as Google AdSense, Ad Manager, or AdMob — to use a Google-certified CMP that integrates with the TCF when serving ads to users in the European Economic Area or the UK. The TCF offers many benefits for publishers: it maximizes ad revenue and allows them to smoothly collect and transmit user preferences to the ad vendors they work with, while exercising stricter control over how they process users’ data.

Yes. All our plans come with a 14-day money-back guaranteed policy. You can test our solutions and, if you don’t like them, ask for a refund by 14 days after your purchase or renewal. No questions asked!

iubenda’s CMP will not interfere with any of your other solutions. You can easily enable TCF support with the flip of a switch and customize the solutions to your needs.

Once you’ve customized the look and behavior of your banner, you’ll just need to copy and paste the Privacy Controls and Cookie Solution code inside the head of your pages and implement the prior blocking of scripts.

That’s it!

Nothing. iubenda’s service is hosted on our servers, and you can update and change it whenever you need through the central dashboard, with no extra charges.

No. If you’re switching from another CMP to ours, you can easily migrate the consents you’ve already collected. This is also useful for ensuring that users who have already given their consent under the previous solution are not presented with another request.

Yes. All our Enterprise clients have access to dedicated customer support and account management. A member of our team will be your point of contact, to answer all your questions and clear your doubts.