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What is an EULA and how to generate one?

What’s the meaning of EULA? Is an EULA the same as Terms of Use or Terms of Service (ToS)? When are EULAs needed? How do you generate an End User License Agreement?

👀 In this post, we answer these questions and show how you can easily prepare an End User License Agreement for your business, website or app.

What is an End-User License Agreement (EULA)?

EULA meaning: An End-User License Agreement is a legally binding agreement between the owner of an application or software, and the end-user. More specifically, It is a contract between the licensor of a product and the licensee (also called Software License Agreement (SLA), or Licensed Application End-User Agreement).

Going into more details, a EULA specifies the rights and restrictions that apply to the software, and it’s typically presented to users during the installation/set-up stage. Like other legal agreements, it is only valid if it’s actually agreed to.

The End User License Agreement (EULA) typically involves two parties:

  • The Software Provider/Author or Licensor: This is the party that owns the rights to the product and grants the license for use of the software. In many cases, it is a company that acts as the software publisher, but it could also be the individual or author who developed the software.
  • The End-User/Buyer or Licensee: This is the individual or organization that is receiving the license to use the software and agrees to comply with the terms and conditions outlined in the EULA. The end-user could be a person who is installing the software on their personal computer, or it could be a business or other organization that is installing the software for use by its employees or members.


Yes, it does. In fact, as mentioned before, End User License Agreement (EULA) is a legally enforceable contract that protects your intellectual property and copyright while governing the relationship between you and the end user.

For a EULA to be binding, parties must give their mutual consent to its terms, which is typically obtained through the user’s acceptance of the agreement. It is crucial to ensure that the language used in the EULA is coherent and understandable, making it clear to the user that they are entering into a contractual agreement with you.

The primary legal protections provided by a EULA include, amongst others:

  • ownership rights (intellectual property, etc.);
  • user’s rights granted under the software license;
  • restrictions on the use of the license;
  • disclaimer warranties;
  • limitation of liabilities.

An example of a legal protection is what an EULA offers against potential lawsuits from end users who claim that your software caused harm or damage. Through carefully crafted clauses, the EULA can establish clear limitations on your liabilities, potentially minimizing legal risks.

When is an EULA needed?

End User License Agreements are important for protecting the rights of the business owner/licensor and critical for setting the rules of use and managing the expectations of the end-user.

Generally, the EULA will help you to set the conditions of your license agreement with the user – explain what they are and aren’t allowed to do with the software, the conditions under which their access might be limited or terminated, copyright provisions etc.

Some additional instances where you might need a End User License Agreement are where you:

  • need to make legally required disclosures related to consumer rights (especially withdrawal and cancellation rights);
  • have different user levels (eg. registered vs non-registered);
  • your platform allows users to sell or trade with other users;
  • facilitate or otherwise process payments and/or other sensitive user data; want to set the rules for user behavior and state grounds for termination of accounts;
  • participate in affiliate programs;
  • provide a software or service which can potentially cause harm if misused;
  • would like to have some legally enforceable control over, and set rules about, how your website/app/product may be used.

Is an EULA the same as “Terms of Use” or “Terms of Service” (ToS)?

Yes, somewhat. Terms of Use (also called Terms and Conditions and Terms of Service) generally govern the relationship between a business, its services and its users/consumers – this broad scope can include everything from copyright and licensing to consumer rights, to return policies and setting governing law.

An End User License Agreement operates in a similar way, but focuses mostly on the licensing relationship. The titles “Terms and Conditions“, “Terms of Use” and “EULA” mean the same thing in relation to software and apps and are often used interchangeably.

What is the difference between SLA and EULA?

The main difference between a EULA and a SLA (software license agreement) lies in their intended use. A EULA is typically designed for situations where numerous users use the software on an ongoing basis. In contrast, a software license agreement is more commonly employed in business-to-business scenarios, and often for finite engagements.

So for example, an SLA might be used in a situation where the software is downloaded and operated directly on the user’s computer, while a EULA might be used for Software as a Service or an app. Obviously there are other nuances between an SLA and EULA but this is the key distinction.

What is the difference between end-user license agreement and license agreement?

In many cases, the terms “End User License Agreement” (EULA) and “License Agreement” are used interchangeably, and both typically refer to the contract between the licensor (the party who owns the rights to the product) and the licensee (the party who is receiving the rights to use the product under specific terms and conditions)

However, it is worth mentioning that EULAs are typically specific to software and digital goods. They are presented to the end user (the person or entity using the software) during the installation process.

License Agreements, on the other hand, may cover a broader range of products, services, or intellectual property, such as patents, trademarks, and copyrights. A License Agreement might be used when the licensee is another business or entity rather than the end consumer.

What should be included in an EULA?

Although these documents vary, common clauses for End User License Agreements are:

  • definitions;
  • a grant of license;
  • limitations on use;
  • a copyright notice;
  • a limited warranty.

How do you write EULA?

When writing a basic End User License Agreement, be sure to at least:

  • clearly identify yourself/your business;
  • clear state the rules for user behaviour and access to your product/software;
  • disclose the copyright/intellectual property license that applies (e.g. open source);
  • include other details of the software license including conditions for termination;
  • include any disclaimers and limitation of liability statements.

You can see how this all comes together in the EULA example text below.

Can I use a EULA Generator?

Yes, absolutely! You can use a EULA Generator to create End User License Agreements.

However, it’s important to vet the quality of the generator you use. Remember that EULA’s being a type of Terms and Conditions, they are essentially legal documents. This means that the generator you choose must contain clauses written by actual legal professionals and that it allows you to fully customize your document to match your specific circumstances.

Here is a list of things to look for when choosing a quality EULA generator:

✅ Has clauses written by actual legal professionals

✅ Provides clear and easy-to-understand instructions

✅ Allows you to customize the EULA to meet your specific needs

✅ Provides legal language that is appropriate for your jurisdiction

✅ Offers ongoing support and updates

Did you know?

You can create a professional, legally compliant and customizable EULA (End-User License Agreement) with iubenda’s EULA generator.

End User License Agreement Sample

Here’s a sample EULA template created with iubenda Terms and Conditions Generator:

EULA - End User License Agreement sample

Click on the button below to open the full agreement:

End User License Agreement

Where to display an End User License Agreement

There are a few rules to follow for displaying the document:

  1. Ensure that users agree to your End User License Agreement (EULA) before purchasing and using your software or app. This means there are two primary points where you can display the EULA: before or after the software is downloaded or installed. Either option is acceptable, but it’s crucial to make the EULA easily accessible and noticeable at both stages, in case users need to review it later.
  2. It is important to note that your EULA should never be optional. If it is, a user could argue that they did not agree to the terms, rendering the contract unenforceable. Be clear, precise and conspicuous when asking for consent.
  3. When it comes to placing your EULA on your website, consider strategic locations such as the account login page, checkout screen, or a dedicated legal page. For your desktop or mobile apps, you can include the EULA within menus for easy access.
💡 By placing your EULA in strategic locations, users can access, read, and accept the terms at any time, providing them with a clear understanding of how to use your product in a legitimate manner.

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