With the opening up of Apple TV of developers, there’s now also going to be the need to address the legal side of it: as in the admin area for iOS apps, the admin area for tvOS apps asks for a privacy policy.

appleTVPrivacyPolicy

As you can see in the above screenshot, there are fields for the privacy policy url and the actual full text Apple TV Privacy Policy field. This is in contrast to the iOS store, where the link to the privacy policy is enough.

Iubenda has decided today to allow for its texts to be placed there until we see where the development of the tvOS platform is going. Please follow the process outlined here.

Based on the currently available documentation Apple has tvOS placed under the same App Review Guidelines as iOS and watchOS:

App Review
All tvOS apps submitted to the App Store are reviewed based on a set of technical, content, and design criteria. Make sure to review the updated App Review Guidelines before submitting your app for review.

There’s a whole section that handles privacy rules within the App Store Review Guidelines (other privacy rules can be found under the other sections as well). Let’s print them here for your quick reference as of October 2015:

17. Privacy

17.1

Apps cannot transmit data about a user without obtaining the user’s prior permission and providing the user with access to information about how and where the data will be used

17.2

Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected

17.3

Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children’s privacy statutes, but must include some useful functionality or entertainment value regardless of the user’s age

17.4

Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children’s privacy statutes, and must include a privacy policy

17.5

Apps that include account registration or access a user’s existing account must include a privacy policy or they will be rejected


Generate a privacy policy for tvOS


Privacy Policy for iOS AppsPrivacy policy url in iTunes Connect post iOS 9/for iOS 10Mobile app privacy policy for auto-renewable subscriptions?

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