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Cookie Solution: Analytics and Stats

Our dashboard has been updated to include various features and options, including the possibility of viewing detailed stats on the functioning our Cookie Solution.

You can access the above in your dashboard by clicking on the Cookie Solution Analytics tab.

Cookie Solution Analytics

Available features depend on the plan you have chosen: starting from 300k pageviews/mo you can see both account overall stats and single website stats. Basic plans only include overall account stats.

Account stats

Let’s take a detailed look at how these features work. By clicking on “Account stats” you will be able to view various graphs.

Total account pageviews

The first chart is a summary of monthly usage as per your Cookie Solution plan limits, followed by the total number of pageviews for the entire account, which is useful for a quick overview over time.

Cookie Solution Analytics - Total account pageviews

The graph above shows the summary of monthly usage as per your Cookie Solution plan limits, followed by the total number of page views for the entire account, which is calculated after your page views for that month exceed 25.000. The total number of page views is calculated by preference found* + preference not found*.

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

The second graph is useful for comparing the pageviews generated by each single website within your account. It can help you understand at a glance which website is impacting more on overall traffic.

Cookie Solution Analytics - Total account pageviews

The graph above compares the pageviews generated by each site/ app in the account. The total number of page views is calculated by preference found* plus + preference not found*

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

Analytics by site

The “Analytics by site” tab allows you to focus on a single website: near the top of the tab you can find a pulldown menu for selecting it.

Key indicators

As you move down the page you will see two graphs: the first one shows the number of pageviews served for this website during last month, while the other one represents the percentage of consents collected with respect to the overall number of visits.

Cookie Solution Analytics - Key indicators

The semicircular chart above shows the total number of page views for your website that month. The total number of page views is calculated by preference found* + preference not found*

The second semicircular chart above on the percentage of consents is calculated by the total number of page views – preference found rejected* / the existing total page views. This tells you how many users are accepting the cookies.

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)
*Preference found accepted = Action previously made (Cookie banner was accepted)
*Preference found rejected = Action previously made (Cookie banner was rejected)

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

Pageview summary

The following graph shows a summary of all the pageviews served on this website in the last months, divided into categories: consent found, consent not found, consent rejected and new consents collected.

Cookie Solution Analytics - Pageview summary

The graph above on the summary of all the pageviews served on this website shows the total number of page views. The total number of page views is calculated by preference found* + preference not found*. It also shows any recently collected data. Any recent data collected recently is calculated by preference found accepted* + Preference found rejected*.

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)
*Preference found accepted = Action previously made (Cookie banner was accepted)
*Preference found rejected = Action previously made (Cookie banner was rejected)

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

Consent rate

Further on we find the “Consent rate” graph. It can be used to understand how many new consents are given per day/week/month, and thus how many users visit your website.

Cookie Solution Analytics - Consent rate

The graph above shows how many new consents are given. This is a breakdown of the percentage of the total number of page views. The total number of page views is calculated by preference found* + preference not found*. Please keep in mind that the percentage of bounced pageviews* is not shown.

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)
*Bounced pageviews = page was accessed and no action was taken.

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

Consent drilldown

Finally, the last section shows a detailed analysis of collected consents. Here you can at a glance understand the manner in which the consent was obtained:

  • Scroll – the simplest way;
  • Banner closure – by clicking on the [x] at the top right;
  • Click on links and buttons – by this we mean clicking on a link or a button inside the page, this can also be understood as a continuation of browsing;
  • Closing the cookie policy – by far the least used way to give consent, it consists in viewing the policy linked inside your banner and closing it;
  • Click on the “Accept” button inside the cookie banner;
  • Click on the “Reject” button inside the cookie banner.
Cookie Solution Analytics - Consent drilldown

The graph above shows a detailed analysis of collected consents. This is a breakdown of how the user interacted with the cookie banner. This percentage is given based on the total number of page views. The total number of page views is calculated by preference found* + preference not found*.

*Preference found = Action previously made (meaning the cookie banner is not shown)
*Preference not found = No action previously made (Cookie banner shown)

Please keep in mind: When opening the CSV in excel, depending on your language, you may need to change the decimal separator symbol in your excel settings.

If you have enabled the per-category consent feature, you will also see a second graph containing an analysis of the consents grouped by category.

Cookie Solution Analytics - Consent drilldown

See also