We get questions regarding the “Impressum” often, therefore we’d like to answer the most common questions here:
An Impressum is essentially a statement of ownership and authorship. It was put into place to in an effort to protect user data, combat illegal content and spam by making website owners identify themselves, and as a result assume responsibility for the content on their platform.
Often when talking about an Impressum, people mean the German (DACH) version of compulsory information placed on a website.
The Impressum is legally required on all commercial websites (including Facebook business pages) published in German-speaking countries (Germany, Austria, and Switzerland), whether the website is published via a .de top-level domain or not.
The point can be made that if you simply have a personal blog without ads and make no money from it, then the Impressum is not required.
Please remember that whether you choose to include an Impressum in the “Website owner” field or not, the “Website owner” field must include valid identifiying information.
With that said, let’s take a look at two of the most popular questions regarding using an impressum on your site or page.
Generally, an Impressum should contain the following information:
Note: In the case of Germany, the Impressum is regulated inside Art. 5 TMG.
An Impressum should be:
If you choose to include the Impressum information within the owner section of the privacy, you must properly link to it as “Impressum” otherwise the placement may fail to meet the “easily recognizable” and “immediately accessible” requirements. It is for this reason, again, that we believe the impressum should go on its own separate page.
Facebook offers a way for users to add an Impressum for user-created public pages. Even though there is no uniform way Facebook page owners can use the Impressum section, they generally provide these kinds of basic information:
To add an Impressum to your Facebook Page:
Your visitors will be able to see this information when they click the “About” link below your Facebook Page’s profile (see examples below).
www.iubenda.de ist ein Angebot der
Tel.: 030 1234567890
FAX: 030 1234567890
Geschaftsfuhrer: Iubenda Iubenda
Amtsgericht Berlin Charlottenburg, HRB 123456789 B
Tandem‘s Impressum page is a good example of longer, but well segmented information. At the time of publishing this post it looks like this:
Here is Audi’s Impressum on their Facebook page:
Here’s another Facebook Impressum example, Siemens’ about page: